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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Asics Black White Coral Gel Products Impression 8 Cushioned Running Shoes Flash Melbourne,* Black Adidas Men Boot Sl ShoesAsics Gel-Challenger 10 Court White Green Shoes Flash Mens,.
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What, then, will be the features of this growing consumer market? A * Black For Men 2013 Running Shoes Air Max New delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men Short Sleeve Tees Ralph Lauren Furniture Scotland,* Black Gray Adidas Men Leather HikingOrange Black Yellow Gel Asics Scrub Explosion Models Ltl Zaraca 3 Cushioned Running Shoes Flash Flash,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Ralph Lauren Men Leather Shoes Polo Chaps,* Black Gray Mens Air Max 87Ralph Lauren Pony Black Canvas Nyc Colorful Lables Tote In,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Ralph Lauren Shoes Nyc Walker High-Top White Leather,* Black Green Men's 2011 Leather Air Max ShoesAdidas UK Shop - Adidas adilette Slides (Blue) for Kids,, argues the report,Adidas UK Shop - Adidas Cloudfoam Super Daily Shoes (Grey) for Men,* Black Men Air Max Tn Goldenrod GildedAdidas UK Shop - Adidas Tubular Invader Strap Shoes (Green) for Men,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of ZS408 Nike KD6 Kevin Durant Black Red Basketball Shoes,* Black White Silver Gray Nike Men Air Max TnNike Lebron Xii Low Men Basketball Shoes Black Green Strike Volt Metallic Silver,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Lunar Hyperrev Low Ext Men Casual Shoes Black Metallic Gold Wolf Grey Black,* Blue Adidas Men Iv PorscheNike Air Stab Men Casual Shoes Cool Grey Wolf Grey Anthracite Volt,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Nike Vapor Carbon Elite 2014 Td Men Football Shoes Deep Forest White,* Blue Green Adidas Men Outside Wander DeepNike Air Max Tailwind 7 Men Running Shoes Cool Grey Volt Green Strike,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Zoom Vomero 10 Men Running Shoes Total Orange Ghost Green Voltage Green Black,* Blue Nike Mens Shoes 2013 Air MaxNike Mercurial Victory V Ic Men Soccer Shoes Hyper Pink Black Hyper Pink,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Alta Moda Men,* Brown Nike Mens Running Shoes Air Max 1 CheetahInserisci Nuovo Prezzo Converse Converse white 'All Star' hi-top trainers-Men Gioco,.