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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Air Max Ltd 2 Mens Shoes Gray Brown,Nike Zoom Rival D 8 Track Spike Electric Green Black Hyper Punch For MenBuy Cheap Nike Air Foamposite Pro 2014 Green Camo Mens Shoes,.

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What, then, will be the features of this growing consumer market? A Nike Flyknit Lunar 3 Running Shoes Black Electric Green Total Orange White For Men delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Latest Design Nike Air Max 95 360 Mens Shoes Grey Blue,Nike Free 4 0 Flyknit Running Shoes Black Total Orange Hyper Punch Black For MenMen's Air Max Lebron VIII Shoes in 24095,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Nike Zoom Rookie LWP binary Blue Shoes in 27822,Nike Air Zoom Vomero 9 Running Shoes Black Volt White For MenNew Nike Air Max 2015 Mens Shoes Fur for Sale Black Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. New Style Air Max 2013 Mens Shoes Camo Grey,Nike Flyknit Racer Running Shoes Sizing Hyper Punch Black Electric Green For MenNike Air Foamposite Sneakers For Men in 60772,, argues the report,Nike Air Jordan 4 IV Retro Mens Shoes White Black Red,Nike Air Max Tailwind 7 Running Shoes Black Bright Crimson Blue Lagoon White For MenNike Air Jordan I 1 Retro Mens Shoes High Black Red,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Ken Griffen Max Mens Shoes 2014 Green,Adidas Originals Equipment Running Guidance 93 Off White Legacy White Running White For MenNike LeBron XII 12 NSW Lifestyle QS"King James Fortress"Black/Black-Challenge Red Mens Shoes 716417-001 Cheap Sale,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Lunar Hypergamer Camo QS For Men in 66789,Adidas Originals MCN Country 84 Lab Running White Ftw For MenNike Releases Dates Air Jordan V 5 Retro Oreo Mens Shoes,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Zoom KD IV Shoes For Men in 55925,Adidas Originals C 10 Shoes Night Flash For MenNike Zoom Kobe V (5) in 69067,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

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About this Special Report

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