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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Basketball - Jordan B.Fly - Men's - Shoes - White Black 5IY7678 Gym Red,Purchase Casual Shoes - Mens Jordan AJ1 Mid Black/Cool Grey/Gym RedBasketball - Men's - Jordan 23 LUX Pants - Black Black 7FF5741 - Clothing,.

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Assume, instead, Black Basketball - Jordan Franchise - Men's - Shoes - Black Dark Grey 9FE7019,Provided Training Shoes - Mens Nike Air Zoom Turf Cool Grey/Magnet Grey/WhiteBlack Clothing - Nike Bonded Knit Short Sleeve Top - Black Black 1VY9406 - Casual - Men's,, too, that, after 2023, Black Men's - Alloy Electric Blue Lemonade 8NF3791 - Mizuno Wave Rider 18 - Running - Shoes,Quite Brilliant Casual Shoes - Mens Jordan New School Gym Red/Gym Red/Black/WhiteBlack Men's - Nike Zoom Rival D 9 - Hyper Cobalt Ghost Green White 1GR5421 - Shoes - Track & Field,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Black Men's - White White 1LY8473 - Nike Lunarcharge - Running - Shoes,Quite Brilliant Casual Shoes - Mens Converse All Star Ox Black CamoBlack Nike Zoom SD 4 - Men's - Hyper Cobalt Ghost Green White 4FS1425 - Track & Field - Shoes,.


What, then, will be the features of this growing consumer market? A Quite Brilliant Casual Shoes - Mens Jordan AJ 1 Low White/Cement Grey/Black/True Blue delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Black Shoes - Men's - White Varsity Red 8UN4545 - Jordan AJ XXXI - Basketball,Quite Cool Basketball Shoes - Mens adidas Originals Superstar 2 White/Black/WhiteBlack White 0EL880 - Clothing - Casual - Men's Nike Advance 15 Fleece Full Zip Hoodie - Tough Red Dark Team Red,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Blue Shoes - Men's - New Balance 1260 V7 - Running - Bolt Energy Lime 0SI3106,Quite Cool Casual Shoes - Mens Nike Air Max 95 No Sew Cool Grey/Dark Obsidian/Wolf Grey/Pure PlatinumCasual - adidas Athletics Twill Bomber Jacket - Men's - Clothing - Black 5WG90,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Casual - Carbon Heather Black 7KP3506 - Nike Tech Fleece Crew - Clothing - Men's Black Heather,Quite Cool Running Shoes - Mens adidas Originals ZX Flux Bright Blue/Black/WhiteCasual - Men's - Clothing - PUMA T7 Track Jacket - Black White 8HO435,, argues the report,Casual - Men's - Timberland Field Boots - Wheat 7SQ7891 - Shoes,Quite Nice Basketball Shoes - Mens Nike Zoom Soldier IX James LebronCasual - Obsidian Black 7CR10955 - Men's - Nike Quilted Bomber - Clothing,.

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Crucially, Clothing - Casual - Nike Windrunner Jacket - Black 6VE11391 - Men's,Quite Nice Training Shoes - Mens PUMA Roma Basic White/BlackClothing - Jordan Retro 11 Hybrid Pull Over Hoodie - Men's - Black 4VN10748 - Basketball,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Clothing - Men's - Cleveland Browns - Nike NFL STS Therma Pullover Hoodie - Cargo Khaki 4VS484,Recommendable Casual Shoes - Mens adidas Originals ZX 700 Collegiate Navy/Solid Grey/Collegiate RoyalClothing - Men's - Magnet 7XN9012 - Foot Locker Ceres Fleece Pant - Casual,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Clothing - Training - Men's - adidas Techfit Compression Long Sleeve Top - White 3HP6786,Reliable Basketball Shoes - Mens Converse All Star Hi Summer Crafted PeacockClothing - Under Armour The Original 6" Boxerjock - Men's - Midnight Navy Steel 1VO5800 - Training,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Cool Grey Running - Men's - Shoes - Nike Flex RN 2017 - White Pure Platinum 7XA1500,2016 adidas Predator On sale Instinct FG wholesale football boots Core Australia Black/White/Solar RedDark Blue Running - Men's - adidas Originals X_PLR - Dark Blue Grey 3CL7257 - Shoes,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Directoire Blue Men's - Indigo Blue Reflective 9SQ7958 - Shoes - ASICS Tiger GEL-Nimbus 19 Lite Show - Running,2016 adidas get F50 adizero Tattoo Love Hate BlackFoot Locker Marx Reverse French Terry Top - Casual - Men's - Navy White 3TA1806 - Clothing,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Gym Red Basketball - Jordan AJ XXX - Men's - Shoes - Gym Red Black 3XP6713,2017 adidas Messi 16+ For Pureagility FG - Blue/White/Solar Orange/Shock PinkHouston Rockets - Clothing - Men's - Nike NBA Element Team Dri-FIT 1 2 Zip Top - Red 4OD3876,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Jordan 1 Flight 3 - Men's - Black Dark Grey 7XO3992 - Basketball - Shoes Infrared 23,2016 Nike Magista Obra II AG-PRO Offer football cheaps boots Black/Total CrimsonJordan Horizon - Gym Red Infrared 23 7AR8649 - Shoes - Basketball - Men's Team Red White,.

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About this Special Report

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