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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, 2017 adidas Copa 17.1 FG - Blue/Core Brand Black/White stores,Latest Collection Of Running Shoes - Mens Nike Zoom Vomero 10 Hot Lava/Black/Volt/White,2018 Mens Under Direct Armour UA Curry 4 Low Golfs Black/White Awesome Basketball Free Shipping Shoes,.

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What, then, will be the features of this growing consumer market? A Lovely Casual Shoes - Mens Nike Lunarfresh Sneaker Boot Antarctica/Silver Wing/Hyper Jade/Hyper Crimson, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Mercurial Superfly FG On sale Football Boots Green/Black,Lovely Training Shoes - Mens Nike Flex Supreme TR 4 Game Royal/Black/White,Nike Mercurial Superfly V Tech Craft Free Shipping 2.0 FG discount - Black/Dark For Grey,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike SB Dunk High Unique QS AH 18 BA Anti Hero AH9613-001 Black Supreme,Low Price Running Shoes - Mens New Balance 574 Grey/Red/Core Plus Collection,Personalisation Nike air max 95 essential triple ultra black Clearance 749766 009,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Top Quality NEW Nike Dunk High Premium GS FLAX WHEAT GUM BOTTOM 886070-200,Lovely Running Shoes - Mens New Balance 870 V4 Blue/White,4 Print Tights - Basketball - White Clothing - Men's - Nike Pro Hypercool Basketball 3 Black 8CR4410,, argues the report,adidas Athletics Pique Shorts - Med Grey Heather Solid Grey 8FW3949 - Men's - Clothing - Casual,Low Priced Casual Shoes - Mens Timberland 6" Premium Waterproof Boots Purple/Multi Sweater,adidas Originals Essentials Track Pants - Maroon White 5WI4166 - Men's - Clothing - Casual,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Black Shoes - Casual - Nike Solarsoft Comfort Slide - Challenge Red White 5QU7426 - Men's,New Arrival Boots Shoes - Mens Timberland Field Boots Wheat,Black Training - Binary Blue Black 7HJ2813 - Nike Fly 9" Shorts - Clothing - Men's,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Blue Shoes - Vans Sk8-Hi - Men's - True White Red 5JD3578 - Casual,New Arrival Cheap Casual Shoes - Mens K-Swiss Classic White/Navy/Red,Casual - adidas Athletics Pique Pants - Men's - Clothing - Medium Grey Heather 2LE291,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Casual - Men's - Clothing - adidas Originals Trefoil Hoodie - White Black 9ZS8737,New Arrival Cheap Running Shoes - Mens Nike Air Max 90 Red Clay/Black Pine/Baroque Brown/Hyper Crimson,Casual - Men's - Shoes - Timberland Euro Hiker - Brown Leather 3XE3498,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Casual - Nike Ultra Celso Thong - Shoes - Cool Grey White 5NC6022 - Men's,New Arrivals Basketball Shoes - Mens Converse All Star Hi Black/White,Chlorine Blue Nike HypervenomX Finale II TF - Soccer - Photo Blue Volt 2AH8925 - Shoes - Men's Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Clothing - adidas Tiro 17 Pants - Men's - White Black 8TR4478 - Soccer,New Basketball Shoes - Mens Converse All Star Leather Hi Burnt Umber/Black/Egret,Clothing - Casual - adidas Originals BLN Open Hem Windpants - Black 1WI10726 - Men's,.

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About this Special Report

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