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Faith / Glitter Skater Slip Ons / Black,Men Under Armour Micro G Velocity RN'Running Shoes' Steel/Black/Red Model UK2840,Frank Williams / Leather Slip On Dress Shoe / Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Gripz / Mate Round Toe Foldable Flats / Black,Men Under Armour Charged Bandit'Running Shoes' High-Vis Yellow/Red/White Model UK2835,Jlula / Handmade Genuine Leather Boat Shoe ,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Keds / Champion Salt & Pepper Sneakers / Black,Nike Lunar Forever 2 Mens Grey Royalblue Running Shoes Z8266,Louis Cuppers / Casual Slip Ons / Coffee,.

Mango / Lace-Up Leather Boots / Dark Green,Nike Lunar Safari Fuse Mens Trainers Black Orange Z8268,Adidas Originals Courtvantage Blue,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Adidas Originals Tubular Shadow Beige,Men Vans Brigata'Casual Shoes' Dress Blue/Gum Model UK2887,Adidas Originals Gazelle W Pink,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Adidas Originals Zx Flux Ro W Multicolor,Nike Lunarglide 4 Anti-Fur Mens Dark Blue Shoes Z8294,Asics Gel-Lyte Runner W Black,, too, that, after 2023, Converse Chuck Taylor All Star II Ox Shield Lycra M Blue,Nike Lunarglide 4 Mens Running Shoes Stealth Reflective Silver Electric Green Z8305,Converse All Star Dainty Canvas Ox W Blue,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star Gemma Hi Engineered Lace Green,Nike LunarEclipse 5 Men's Running Shoes Black Silver Z8288,Converse Chuck Taylor All Star II Boot Hi W Brown,.

What, then, will be the features of this growing consumer market? A Nike LunarEclipse 5 Men's Running Shoe Black Blue Tint White Z8280, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, New Balance WL420 Blue,Nike Lunarspider LT+ 2 Mens Grey Green Running Shoes Z8356,New Balance WR996 Blue,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 90 Ultra 2.0 Flyknit Black,Nike LunarGlide 7 Men's Running Shoe Black Orange White Z8320,Nike Nike Dunk Ultra Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike W Nike Air Max Thea Ultra Fk Green,Nike LunarGlide+ 4 Premium Men's Running Shoes Suede Anthracite Volt Silver Z8343,Nike Wmns Nike Free Rn Purple,, argues the report,Puma Blaze knit Black,Nike Roshe Run Mens Running Shoes Premium Black Alarm Red Sail White Z8405,Puma Wnbs Blaze White,.

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Reebok Freestyle Hi Black,Nike LunarGlide+ 3 Men's Running Shoes Black White Z8332,Vans Whitlock Brown,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Vans Camden Stripe Black,Nike Roshe Run Suede Mens Running Shoes Wheat Blue Z8434,Original Penguin Hunter Boat Shoes Men Casual Cognac Suede 345709,.

Crucially, Ariat Sierra Saddle St Men Work Boots Redwood/Blue Indigo 477902,Nike Flyknit Lunar 1 Mens Game Royal Black Running Shoes Z8521,Harley-Davidson Glenmont Men Ankle Boots Black 195278,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Keen Keen Austin Men Sneakers Neutral Gray/Gargoyle 294210,Nike Flyknit Lunar 3 Mens Running Shoes Grey/White Z8548,Nike Air Huarache Utility Men Shoes Gym Red/Black 537969,.

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Finally, Adidas Men Lightweight Running Shoes Light Blue 578207,Mens Nike Free 4.0 V4 Royalblue Running Shoes Z8588,Pier One Men Lace-Up Boots Black 420526,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Pier One Men Flat Shoes Black 271002,Nike Free 5.0 Flyknit Mens Running Shoes Black White Z8645,A.S.98 Men Loafers Light Blue 464224,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Globe Men Low-Top Trainers Grey 233264,Mens Nike Free Run 5.0 V2 Black Silver Running Shoes Z8618,Escan Men Running Shoes White 362161,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Puma Ferrari Men Shoes White Black 993655,Nike Free 5.0 Flyknit Mens Running Shoes Fluorescent Green Grey Z8652,Power Men Running Shoes White 278775,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Sportswear Kids Classic Trainers Grey 632095,Nike Free 5.0+ Mens Anti-Fur Black Orange Running Shoes Z8697,New Balance Kids Trainers Black 165451,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Timberland Premium Waterproof Boot Youth Boys Ankle Boots Black Nubuck 925045,Nike Free 5.0 TR Fit 5 Print Mens Trainers Black White Silver Z8695,Affordable Adidas ACE16+ Purecontrol No Laces FG AG Soccer Boots Blue Black White D27m5783,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. 50% Discount Adidas Men's Casual Sneakers Popular Originals Porsche Typ 64 Blue White F52x2107,Mens Nike Free Run 4.0 V3 All Black Running Shoes Z8763,Affordable Adidas X 16.3 Turf Football Boots Serpentine Pattern Black K84l6265,.

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About this Special Report

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