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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Jordan Cp3.Ix Men Basketball Shoes Soar/Midnight Navy/Copa/Infrared 23 941085,Flatss & Heelss By Rad Russel / Toe Cap Flats / WhiteNike Air Huarache Utility Men Shoes Gym Red/Black 537969,.

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Assume, instead, Patrizio Dolci Men Moccasins Orange 951962,Frank Williams / Leather Lace Up Business Shoes / BrownBoss Orange Men High-Top Trainers Cognac 323214,, too, that, after 2023, Boxfresh Men Low-Top Trainers Black 779559,Flatss & Heelss By Rad Russel / Mischa Basic Flats / BlueJack-Jones Men Low-Top Trainers White 201953,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Asics Men Running Shoes Black 960723,Gripz / Alisa Open Toe Strappy Wedges / GoldBelmondo Men Flat Shoes Cognac 789941,.


What, then, will be the features of this growing consumer market? A Gioseppo / Lunella Flats / Black delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Men Football Boots Black 980746,Gripz / Emer Peep Toe Suede Low Heels / BlueAdidas Men Walking Boots Blue 985937,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Vans Era Kids Boys Shoes Black/Classic Gum 355047,Gripz / Lappy Slip on Gladiator Sandal / BeigeEasy Peasy Kids First Shoes Rose 981982,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Puma Kids Trainers Black 572027,Gripz / Metalchic Pointed High Pump Heels / PinkSkechers Boys Running Shoes Blue 225079,, argues the report,Missguided Sale Adidas ACE 17+ Purecontrol FG Soccer Cleats Black White E91e8838,Gripz / Valen Round Toe Lace Bib Kitten Heels / pinkFactory Direct Adidas 15.3 Messi Exclusive FG Soccer Boots Yellow Red Black Z43c5160,.

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Mode Adidas X 16.1 FG Football Boots Silver Orange Black V61f9322,Guess / Bennie Heels / NeroBest Quality Adidas Yeezy Boost 350 Men Running Shoes Brown Gold L37x5492,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Stylish Casual Shop Air Jordan 13 Retro Aj13 Men Basketball Shoes Black Red White J96k1173,Guess / Quali Flats / BronzeDiscount Online Nike Air Max Running Shoes For Men Orange Grey V91l9125,.

Crucially, Easy Returns Policy Nike Free Flyknit 5.0 Men Running Shoes Blue Black N94p6250,Jaxon / Printed Flip Flops / Navy/GreyAuthentic Shop Nike Tf Soccer Boots Hypervenom Phelon II Black Fluorescent Green U37i5400,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Get Exclusive Deals Nike Lunar Force 1 Duckboot High-Tops Shoes For Men Red D60k3385,Guess / Quali Flats / GreenWebshop Nike Turf Soccer Boots MagistaX Finale II Black Orange White G52n4512,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of NikeLab Nike trainers new collection Tiempo Vetta QS University Red Nike trainers new collection Tie,Louis Cuppers / Lace Up Boots / Black2016 Nike Free RN Flyknit Mens Black/Royal Blue-Volt July 2016 Nike Frees,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, S79740 Pictures of size 35 - 44 Adidas EQT Racing 91 and 16 Boost Core Black and Chalk White Core Bl,Louis Cuppers / Smart Casual Shoes / BlackLimited Edition KD 9 Wolf Grey/Bright Crimson/Black KD 9 Nike,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. 18 Sound 18TLW3000 18" 4ohm 1800watt Extended LF Ferrite speaker,Mango / Contrast Materials Sneakers / PinkBMS 8N519 8" 250 Watt Neodymium Low Midrange Speaker 16 Ohm,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. FaitalPRO WG101 1" Plane Wave Guide,Mango / Pointed Toe Flat Shoes / Bright PinkSP7995/P 5.25" Co axial driver (NOT SHOWN),, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Celestion SRH19 Wall/Ceiling Bracket for KR2-T (PAIR),Mango / Wedge Criss-Cross Sandals / Medium BrownCIARE NDCX 15-2.1 COAXIAL NEO 15" Speaker +2" Comp driver 8ohm,.

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About this Special Report

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