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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Jordan Hydro V Retro Slide Yellow/Dark Grey Sneakers 3126540,Fascinating Adidas Originals Pro Model Xeno - High-Top Trainers - Core Black/White O91g6404Nike Air Max 1 Mens Gray Black Sneakers 3126904,.

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Assume, instead, Nike Air Max 95 360 Mens Red Black Sneakers 3127280,Price Down Adidas Performance B Lace Dlx - Trainers - Night Flash/Core Black/Borang M54r7722Nike Air Max Humara Mens Black Gray Sneakers 3127315,, too, that, after 2023, Nike Air Trainer Max 1.3 Breathe Mens Green Orange Sneakers 3127411,Gorgeous Adidas Performance Anoket - Flip Flops - Red Zest P59v7094Nike Air Max 90 Current VT LSR Unisex Gray White Sneakers 3127546,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max 95 EM Unisex Orange Black Sneakers 3127592,Price Down Adidas By Stella Mccartney Nangator 2 - Winter Boots - Pomegranate/Clove/Black M70c6541Nike Air Presto 5 Mens Sneakers Red Black 3127860,.

What, then, will be the features of this growing consumer market? A Provide Adidas Originals Tubular Defiant - High-Top Trainers - Mineral/Chalkwhite C39w3793 delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Foamposite 1 Orlando All Star Penny Hardaway Shoes Basketball Shoes 3128052,Comfortable Adidas Performance Choleah - Winter Boots - Ash Purple/Raw Pink/Midnight Grey U48c7801Nike KD V Elite Mint Basketball Shoes 3128150,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Kobe 8 System Playoff Orange/Silver Basketball Shoes 3128207,Affordable Adidas Originals Extaball - High-Top Trainers - Night Indigo/Light Flash Orange /MidnighNike Kobe Olympic Edition IV Blue/White Basketball Shoes 3128240,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Lebron Zoom Soldier VI Basketball Shoes Black/White/Red 3128380,Classic Adidas Originals Tubular Radial - Trainers - Green K100g6708Nike Zoom Kevin Durant KD V Shoes Black/Green/Yellow Basketball Shoes 3128459,, argues the report,Nike Lebron 10 Black/Blue/White Basketball Shoes 3128587,Top Fashion Adidas Originals Tubular Runner - Trainers - Core Black/Bold Onix/White W50i1917Nike Zoom Lebron 10(X) Basketball Shoes White/Blue/Gold 3128623,.


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Crucially, Nike Roshe Printing Mens Limited Edition Orange Shoes 3129191,Discount Adidas Originals Stan Smith - Trainers - Oxford Blue/White Q39i9400Nike Lunar Glide +4 Green Black Mens Sneakers 3129527,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Lunar Blazer SB High Black White Mens Sneakers 3129609,Design Adidas Originals Equipment Racing 93 - Trainers - Clear Granite/Pink Q69b5670Nike CTR360 Trequartista III AG Shoes Mint Black Lime 3129727,.

Finally, Nike Mercurial Vapor IX AG Cleats White Black 3129912,Best Adidas Originals Rita Ora Zx Flux - Trainers - Legend Ink/Gold Metallic E47t2387Nike Mercurial Vapor IX TF Soccer Cleats Tropical Black White Flash Chrome 3130052,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Mercurial Vapor Superfly III TF All Black 3130140,Exclusive Adidas Performance Pureboost X - Trainers - Raw Purple/Shock Red M49g1859Nike Mercurial Vapor VIII TF White Blue 3130221,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Mercurial Victory III Firm Ground White Blue 3130323,Gorgeous Adidas Performance Essential Fun - High-Top Trainers - Black/Pink L89d8860Nike Tiempo Mystic IV AG White Red 3130450,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Aquila Greeves Men XT71908,Lovely Converse Chuck Taylor All Star - Trainers - Parchment/White D51f5929Brando 053109 Chumbo Lace Up Men HI10635,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Dc Shoes Mens Evan Smith Tx Shoe Men AB51603,High Quality Designer Converse Chuck Taylor All Star Warhol - High-Top Trainers - White/Black/FuchsiGlobe Mahalo Lyte Men JE92014,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Lacoste L.12.12 Men LJ81026,Charms Converse Chuck Taylor All Star - High-Top Trainers - Solar Orange/Purple Dusk/Egret D3l1414Nike Air Max 1 Ultra Essential Men OA52966,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Timberland Newmarket Chukka Men CK98346,Economic Popular Converse Pro Leather - High-Top Trainers - Elephant Skin K65k2888Windsor Smith Belfast Men AS80139,.

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About this Special Report

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