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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, For Sale Designer Adidas Originals Stan Smith - Trainers - Run White/New Navy P2d7734,Nike Training Men British Khaki/Desert Model:907,Best Buy Adidas Originals Equipment Support 93 - Trainers - Core Black/Green/Offwhite T64l7147,.
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What, then, will be the features of this growing consumer market? A Jordan Shoes Men Infrared Model:248, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Popular Timberland Classic 2 Eye - Boat Shoes - Navy M37t4157,Nike Basketball Men Grey/Black/Electric Green/ Silver Model:140,Cheap Timberland Bradstreet - Casual Lace-Ups - Wheat Q16e3801,.
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As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Force 1 Mens All Winered Shoes 3125480,Jordan Shoes Men Retro Model:114,Nike Kids Jordan 13 White-Black/Varsity Red Sneakers 3125582,, argues the report,Nike Air Jordan 1 Low Sport Fuschia/Metallic Gold Sneakers 3125689,Jordan Shoes Men Cool Grey/ Grey/White Model:10,Nike Air Jordan 1 Low Black/Taxi-Court Purple-White Sneakers 3125713,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max Lunar 90 Unisex Black Blue Sneakers 3127608,Nike Soccer Men Gold Coin/Black/ Model:972,Nike Air Presto Weave Mens Sneakers Black Blue 3127939,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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