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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, For Sale Designer Adidas Originals Stan Smith - Trainers - Run White/New Navy P2d7734,Nike Training Men British Khaki/Desert Model:907,Best Buy Adidas Originals Equipment Support 93 - Trainers - Core Black/Green/Offwhite T64l7147,.

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What, then, will be the features of this growing consumer market? A Jordan Shoes Men Infrared Model:248, delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Popular Timberland Classic 2 Eye - Boat Shoes - Navy M37t4157,Nike Basketball Men Grey/Black/Electric Green/ Silver Model:140,Cheap Timberland Bradstreet - Casual Lace-Ups - Wheat Q16e3801,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Vans Sk8 Reissue - High-Top Trainers - Black/True White X73j1956 Buying Now,Nike Sportswear Men Black/Dark Grey/White/Silver Model:427,Vans Old Skool Lite + - Trainers - Black/White G37i7043 to you,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Force 1 Mens All Winered Shoes 3125480,Jordan Shoes Men Retro Model:114,Nike Kids Jordan 13 White-Black/Varsity Red Sneakers 3125582,, argues the report,Nike Air Jordan 1 Low Sport Fuschia/Metallic Gold Sneakers 3125689,Jordan Shoes Men Cool Grey/ Grey/White Model:10,Nike Air Jordan 1 Low Black/Taxi-Court Purple-White Sneakers 3125713,.

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Finally, Nike Air Max Mens Blue Green Sneakers 3127004,Nike Running Men Grey/Dark Grey/Cool Grey/Black Model:108,Nike Air Max 89 Mens Black White Sneakers 3127146,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Max 90 HYP QS Mens All Blue Sneakers 3127185,Nike Running Men Purple Shade/Purple Shade Model:48,Nike Air Max Excellerate+2 Mens Red Black Sneakers 3127306,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Trainer Max 1.3 Bresathe MP Mens White Yellow Sneakers 3127416,Nike Soccer Men Black/Black Model:505,Nike Air Max 90 Current VT LSR Unisex Gray White Sneakers 3127546,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max Lunar 90 Unisex Black Blue Sneakers 3127608,Nike Soccer Men Gold Coin/Black/ Model:972,Nike Air Presto Weave Mens Sneakers Black Blue 3127939,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Lunar Hyperdunk X Low 2012 Black/Silver Basketball Shoes 3128102,Jordan Shoes Men Stealth Model:193,Nike Kobe 9 Elite Masterpiece Basketball Shoes 3128229,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike LeBron 11 Orange/Silver Basketball Shoes 3128340,Nike Soccer Men Black/ Orange/Black Model:938,Nike Zoom KD V Surf Customs By Mache Basketball Shoes 3128444,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Zoom Kobe V Basketball Shoes White/Blue 3128534,Nike Soccer Men Grey/Black/ Pink Model:177,Nike Zoom Lebron 9(IX) Basketball Shoes Summit Lake Hornets 3128667,.

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About this Special Report

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