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Nike Air Max 90 Ultra Essential Running Shoes Men Black/Green/White,Men Panama Jack Fedro Igloo Ankle Boots - Rubber - Napa Black - 7056306wkNike Air Max Tavas Print Running Shoes Men Black/Dark Grey/White,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Flex Fury Running Shoes Men Black/White/Green/Grey,Men Pediconfort Paddy Slippers - Textile - Ecossais - 1931725gpNike Shox Current Running Shoes Men Black/Grey/Red/Dark Grey,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Puma Ignite Powercool Running Shoes Men Green/Silver,Men Nike Zoom Rival S 7 Sport Shoes - Rubber - Atomic Red Black - 9900934fpUnder Armour Flow Rn Grid Running Shoes Men Black/White/Black,.

Nike Jordan Hydro 7 Retro Slippers Men White/Red/Light,Men Palladium Us Mono Chrome U Ankle Boots - Rubber - Dark Grey - 6298060vdUnder Armour Micro G Training Shoes Men Black/White/Red,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Hertha BSC Berlin Stadium 618823-490 Hyper Blue/Football White/Football White,Men Puma Evospeed 6 Fg Sport Shoes - Rubber - Jasmin Green - 7526190lzJordan All Season Compression VII 683137-010 Black/Cool Grey/Cool Grey,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Jordan Flight Remix Locked-In 632306-010 Black/White,Men Puma Evospeed Next Sf Sport Shoes - Rubber - Rosso - 9983905psKD 35 645153-088 Dove Grey/Volt/Cyber,, too, that, after 2023, Kobe Emerge Hyper Elite 645567-361 Light Green Spark/Black/White,Men Pikolinos Tarifa 06j-5433 Sandals - Rubber - Black - 3232141gkLeBron Tamed Allover-Print 620676-101 Yellow/Volt/Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, NFL Chicago Bears Limited Jersey (Brandon Marshall) 479201-464 Marine,Men Puma Puma Trinomic Xt1 Plus Winter Sport Shoes - Rubber - Black - 2351940wcNFL Denver Broncos Limited Jersey (Wes Welker) 468920-835 Brilliant Orange/College Navy,.


What, then, will be the features of this growing consumer market? A Men Refresh Bastien Flip Flops - Rubber - Brown - 3879133gz delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, NFL Kansas City Chiefs Game Jersey (Alex Smith) 468957-669 University Red,Men Quiksilver Monkey Abyss Flip Flops - Synthetics - Demitasse - Solid - 410443ivNFL Pittsburgh Steelers Game Jersey (Joe Greene) 468972-029 Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, NFL San Francisco 49ers Elite Jersey (Patrick Willis) 479130-101 White,Men Redskins Gobi Ankle Boots - Rubber - Navy Ciel - 5143519drNFL Super Bowl Seattle Seahawks Game Jersey (Russell Wilson) 802110-419 College Navy,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike 5" Distance 642804-010 Black/Anthracite,Men Rockport Beach Multi Straps Sandals - Rubber - Dk Brown Veg Tan - 6127422orNike 9" Phenom 2-in-1 619890-843 Electro Orange/Electro Orange/Electro Orange,, argues the report,Nike AC Dri-FIT 1.4 (MLB Dodgers) 00028940X-DG1 Blue,Men Rider Rider Dunas Vi Ad Flip Flops - Synthetics - Black - 1419093mpNike AW77 Alumni 633465-014 Black/White,.

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Crucially, Nike Dri-FIT Touch Fleece Crew 645072-496 Blue Force/Light Blue Lacquer,Men Rondinaud Plessis Slippers - Rubber - Anthracite - 3896783woNike Dri-FIT Touch Long-Sleeve 620636-100 White/Dark Grey Heather/Wolf Grey,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Elite Fearless Long-Sleeve 618319-300 Catalina/Seaweed/Hyper Crimson/White,Men Skechers Verdict Ankle Boots - Rubber - Black - 8986422eeNike Fast Logo (NFL Texans) 607301-459 Marine/Dark Grey Heather,.

Finally, Nike Hyper Adapt 585773-010 Black/Black/Anthracite,Men Skechers Fray 60421 Flip Flops - Rubber - Brown - 9260645kaNike Hypercool Dri-FIT 3/4-Sleeve (MLB Pirates) 00030455X-PR1 Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike KO Chain Fleece (Washington) 00029537X-WH1 Court Purple,Men Tbs Belino Loafers - Rubber - Tan+ebene - 5492263uwNike KO Platinum Pullover (NFL Raiders) 606774-060 Anthracite,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Legend March (Georgetown) 00030937X-GT1 Navy,Men Timberland Earthkeepers 2.0 Cupsole Chukka Trainers - Rubber - Burnished Wheat Nb - 2330287aeNike Manziel Or Nothing (NFL Browns) 717636-827 Brilliant Orange,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Platinum KO Chain Fleece Full-Zip (NFL Bengals) 597363-060 Anthracite/Night Silver,Men Trespass Skink Flip Flops - Synthetics - Brown - 7628277rnNike Premier Federer 646559-382 Cyber/Cyber,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Pro Combat Core Compression Vaporizer 1/2-Sleeve 667468-100 White/White/Black,Men Xti Elzy-27580 Flip Flops - Rubber - Black - 674136olNike Pro Combat Hypercool Fitted Short-Sleeve 636155-361 Light Green Spark/Dark Emerald/Dark Emerald/Total Orange,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Pro Combat Hyperwarm Fitted Shield Max (NFL Raiders) 608078-010 Black/Field Silver/Field Silver,Adidas Climachill Ride Grey Black White Mens Mesh Running ShoesNike Rewind Football (NFL Jets) 609271-302 Pine Green/White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Flight Low Patent All Black,Adidas Climachill Ride Mens Mesh Running Shoes Blue SliverNike Air Force 1 Low Light Bone White Fish Skin,.

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