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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Lebron 15 Ashes PRE-ORDER Order 897648-002,Nice Looking Basketball Shoes - Mens Nike Dunk Comfort Lyon Blue/White/BlackNike Magista Super Obra II Factory FG Official 2017 Football Boots Black/Metallic/Gold,.

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What, then, will be the features of this growing consumer market? A Offers Casual Shoes - Mens adidas Originals Mutombo TR Block Collegiate Navy/Black/Solid Grey delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, adidas Sequencials 9" Shorts - Men's - Mineral Blue Matte Silver 7YD7393 - Running - Clothing,Nice Looking Basketball Shoes - Mens Nike KD Trey 5 Durant KevinAnthony Carmelo - Men's - Basketball - Jordan Melo M13 - Shoes - Gym Red Black 5RR2118 Max Orange,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, ASICS Tiger GEL-Lyte V - Running - Pomegranate Black 5IQ6674 - Shoes - Men's,Offers Sandals Shoes - Mens Under Armour Ignite IV Slide Black/WhiteBasketball - Black Metallic Red Bronze 8SS6166 - Nike Air Max Uptempo - Shoes - Men's,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Basketball - French Blue Black 0EB10513 - Men's - Jordan Core Short Sleeve Long Top - Clothing,Official Basketball Shoes - Mens Jordan AJ 1 '99 Cool Grey/Vibrant Yellow/BlackBasketball - Jordan Spizike - Shoes - Black Varsity Red White Dark Grey 2TK10803 - Men's Cement Grey,, argues the report,Basketball - Men's - Nike Elite Posterize Shorts - Space Blue Black 7TF5753 - Clothing,Official Basketball Shoes - Mens Jordan Super.Fly 3 Black/Infrared 23/Light Green SparkBasketball - Militia Green Gym Red Dark Grey 6HJ902 - Men's - Jordan Eclipse - Shoes Black,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Casual - Timberland Radford 7" Lace Up Boot - Men's - Shoes - Olive 9HV1297,Online Sale Running Shoes - Mens Under Armour Speedform Apollo Twist Black/White/CapriCincinnati Reds - Men's - Nike MLB Performance Logo Hoodie - Clothing - Red 4NQ4589,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Clothing - Basketball - Jordan Shield Full Zip Hoodie - Black Black 6AD115 - Men's,Original Casual Shoes - Mens Timberland Euro Hiker NavyClothing - Casual - adidas Originals Essentials Track Jacket - Maroon White 5TZ9120 - Men's,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Clothing - Casual - PUMA Essential Big Cat Hoodie - Medium Grey Heather 0DN1215 - Men's,Original Designed Running Shoes - Mens PUMA Ignite Powercool Turbulence/SilverClothing - Men's - adidas College Sideline Energize Tech Hoodie - Dark Grey 5JL3798 - Nebraska Cornhuskers,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Clothing - Men's - Carbon Heather Black 4FA552 - Nike Tech Fleece AOP Shorts - Casual,Original Designed Running Shoes - Mens ASICS Tiger GEL-Saga Burgundy/Off WhiteClothing - Men's - Nike Air Short Sleeve Hoodie - Casual - Industrial Blue 3AN1654,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Clothing - Men's - PUMA Colorblock Short Sleeve Top - Casual - Peacoat 7YB4509,Outlet Factory Casual Shoes - Mens Nike Dunk Comfort Black/Flight Gold/Hyper Red/Gorge GreenClothing - Neffwear KD Stealth Brief 9" - Durant Kevin - Men's - Sunset 3DE11463 - Casual,.

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About this Special Report

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