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Reebok Ventilator Casual Shoes Men Red/Maroon/Blue,Men Lowa Oslo Gtx Mid Sport Shoes - Rubber - Dark Brown Red - 3800206iqNike Air Jordan Ol'School Off Court Shoes Men Black/Dark Grey,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Brooks Launch 2 Running Shoes Men Black,Men Marvin co Nikina Trainers - Rubber - Manny Negro + Antracite - 32879dqNike Air Max 1 Ultra Essential Running Shoes Men White/Black/Turquoise Green/Silver,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max Ltd 3 Running Shoes Men Black/Dark Grey/Black/White,Men Marvin co Nadillo Ankle Boots - Rubber - Flat Marrone - 4200462wdNike Air Zoom Odyssey Running Shoes Men Light Red/Black/Green/Green,.

Nike Free Distance Running Shoes Men Grey/Black/Green/Orange,Men Marvin co Thenichoz Lace-up Shoes - Rubber - Velours Note - 4659531dbNike Shox Current Running Shoes Men Grey/Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Reebok Zpump Fusion 2.0 Running Shoes Men Silver Metallic/Grey/White,Men Marvin co Pastaky Loafers - Synthetics - Nubuck Testa 258 - 3187172ycUnder Armour Speedform Apollo 2 Rf Running Shoes Men Black/White/Green,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Metcon 2 Training Shoes Men Blue/White/Royal Blue,Men Marvin co Pirouette Loafers - Leather - Como Testa - 6172383ahJordan "Crossed Right You Got Left" 632290-010 Black/White,, too, that, after 2023, Jordan AJVI Legacy Tour 632302-071 Charcoal Heather,Men Merrell Allout Blaze Mid Gtx Sport Shoes - Rubber - Black Slate-yellow - 3152781fxJordan Fleece 642453-010 Black/Black Heather/Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Jordan Short-Sleeve Pullover 642456-222 Medium Olive/Medium Olive/Medium Olive,Men Mizuno Wave Resolute 2 Sport Shoes - Rubber - Black Gunmetal - 8406238haKobe BHM 717867-010 Black,.


What, then, will be the features of this growing consumer market? A Men Mizuno Wave Connect 2 Sport Shoes - Rubber - Dark Shadow Silver Directoire Blue - 154620ry delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, NFL Atlanta Falcons Game Jersey (Roddy White) 468943-689 Gym Red/Black/White,Men Mizuno Wave Ultima 7 Sport Shoes - Rubber - Electricbluelemonade Silver Bluedepths - 5616104siNFL Chicago Bears Game Jersey (Matt Forte) 479411-463 Marine,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, NFL Detroit Lions Game Jersey (Calvin Johnson) 479386-100 White,Men Nike Mercurial Victory V Fg Sport Shoes - Synthetics - White Volt-hyper Pink-black - 6402676vvNFL Miami Dolphins Limited Jersey (Ryan Tannehill) 599975-102 White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. NFL Oakland Raiders Game Jersey (Derek Carr) 468964-035 Black,Men Nike Mercurial Vapor V Fg Sport Shoes - Rope - Max Orange Abyss Mlt Silver - 6186257chNFL San Francisco 49ers Limited Jersey (Colin Kaepernick) 468937-691 Gym Red/Kaepernick,, argues the report,NFL Super Bowl New England Patriots Game Jersey (Rob Gronkowski) 689286-425 College Navy/Wolf Grey/University Red,Men Nike Nike Air Zoom Terra Kiger 2 Sport Shoes - Rubber - Bright Crimson Bl Lagoon-blck - 3339103abNike 2" Raceday 547751-011 Black/Black,.

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Crucially, Nike College Basketball Performance Fleece (Miami) 00030276X-MM5 Black,Men Nike T-lite Xi Sport Shoes - Rubber - Black Black-metallic Silver - 3236971pcNike ColorDry 702892-703 Varsity Maize/Pine Green,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Dri-FIT 1.5 (MLB Nationals) 00031245X-DC1 Red,Men Nike Nike Zoom Pegasus 31 Sport Shoes - Rubber - Brght Citrus Blck-wht-ttl Orng - 2901974esNike Dri-FIT Sprint Half-Zip 642139-494 Blue Graphite/Classic Charcoal/Classic Charcoal,.

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Finally, Nike Elite Stripe Performance Fleece 645089-060 Anthracite/Black Heather/Cool Grey/Cool Grey,Men Palladium Us Baggy H Ankle Boots - Rubber - Peru Chocolate - 1494284rhNike Filament 519985-657 Team Scarlet/Team White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Futura City (New York City) 747191-010 Black,Men Puma Hahmer Tr Sport Shoes - Rubber - Black White Silver - 8875966dgNike Hyper Elite (Oregon) 00031577X-ODH White,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Innovation Two-Color Jacquard 619839-060 Anthracite/Black/Metallic Silver,Men Puma Puma Trinomic Xt1 Plus Winter Sport Shoes - Rubber - Black - 2351940wcNike KO Chainmaille 597792-687 Gym Red/Deep Burgundy/Gym Red,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Legend Elite Logo (NFL Jaguars) 603438-010 Black/Carbon Heather,Men Quiksilver The Chill 2 Espadrilles - Synthetics - Black Grey White - 285251dtNike Logo Tri-Blend 1.4 (MLB Giants) 00029918X-GS5 GREEN,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Platinum (NFL Chargers) 606069-060 Anthracite/Dark Grey Heather,Men Redskins Hadane Ankle Boots - Rubber - Cognac - 2884223lxNike Player Pride (NFL 49ers / Colin Kaepernick) 606969-697 Gym Red/Dark Grey Heather/Kaepernick,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Pro Combat 6" Hypercool Compression 636159-413 Light Blue Lacquer/Blue Force/Light Crimson,Men Rondinaud Aulne Slippers - Rubber - Marron - 6028105ynNike Pro Combat Hypercool Compression Speed 617350-010 Black/Cool Grey,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Pro Combat Hyperwarm Fitted Shield Max (Penn State) 00029685X-PE1 College Navy,Men Rondinaud Merlin Slippers - Synthetics - Marine - 7367224scNike Rewind (NFL Seahawks) 639250-417 Old Royal/Apple Green,.

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