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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Nike Flyknit Racer Men Black,Authentic & Low Price Timberland Deering Green Item:202067Nike Sportswear Current Slip On BR Men Grey,.

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What, then, will be the features of this growing consumer market? A Buy Nike Free 3.0 V2 Men's Shoes (White/Green) Australia Online delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike Elite Coaches (NFL Seahawks) - Polo EM931634h,Buy Nike Free 3.0 V5 Men's Shoes (Black/Green) Australia OnlineMen's TW Storm-FIT Vapor - Golf Jacket ND120232l,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Nike Stadium Dri-FIT Touch Pullover (NFL Texans) - Hoodie MD364217g,Buy Nike Free 3.0 V6 Flyknit Men's Shoes (Red/Black) Australia OnlineMen's Hurley Fusion 101 Jacket - Wetsuit CF804067w,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Dri-FIT Knit (MLB Pirates) - Training Shorts KH623429j,Cheap Nike Free 4.0 London Olympic Souvenirs Men's Running Shoes (Grey/Red/Charcoal) Australia OnlinMen's Club America - Polo HS92493b,, argues the report,Men's Nike Game Day Half-Zip Knit (NFL Texans) - Top PG834847j,Buy Nike Free 4.0 V3 Men's Shoes (Gray/Apple Green) Australia OnlineMen's Nike Flex - 8" Training Shorts SK515605r,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Unisex Nike Legacy 91 Tour Mesh - Fitted Golf Hat KS849038m,Cheap Nike Free OG 2014 Breeze Mesh Men's Shoes (Red/Black) Australia OnlineUnisex NikeCourt Air Zoom Ultrafly - Tennis Shoe GR27585f,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Unisex Nike SB Zoom Stefan Janoski Canvas Premium 'Geoff McFetridge' - Skateboarding Shoe TW740086v,Cheap Nike Free Run+3 Men's Shoes (Orange/Silver) Australia OnlineCheap Air Jordans 32 XXXII Triple Black Sale,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Cheap Kyrie Irving III 3 Rise and Shine Black Rainbow Sale,Buy Nike Free OG 2014 Anti Fur Men's Shoes (Electric Lime/Gross Green) Australia OnlineCheap Mens Nike Kevin Durant KD 10 White Blue Purple Multi Color Sale,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Cheap Nike Hyperdunk 2017 Flyknit Yellow white Sale,Cheap Nike LunarGlide 5 Men's Running Shoes (Tropical Tea/Black/Atomic Red/White) Australia OnlineCheap Nike PG 1 Elements Sale,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Force 1 Flyknit Black White Men,Buy Nike Roshe Run Men's Running Shoes (Purple White) Australia OnlineNike Air Vapor Max 2018 Flyknit 883275-400,.

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About this Special Report

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