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New Balance MRL996DG Grey/3M Item UK0037,Men's adidas alphabounce AMS Running Shoes (White),Nike Air Zoom Pegasus 31 Pure Platinum/Black-White-Wolf Grey Item UK0103,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Los Angeles Footwear White/Footwear White/Vintage White Item UK0229,Men's ADIDAS Duramo 6 Shoes (BLACK/GREY),Adidas Skateboarding Seeley ADV Core Black/Core Black/Core Black Item UK0275,.

Converse Cons CTAS Pro OX Red/White Item UK0351,Men's adidas Estro 15 Short Sleeve Soccer Jersey (Black/White),Nike Internationalist Light Crimson/Sail-Sail Item UK0447,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike SB Lunar Stefan Janoski Black/Metallic Gold-Summit White Item UK0502,Men's adidas Post Game Fleece Half Zip Hoodie (Mgh/Trace Blue),Reebok Workout Lo Clean PN White Item UK0600,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, 3.1 PHILLIP LIM - Ray small leather flight bag Black MMTGYV,Men's adidas Tech Response Golf Shoes (Grey/Red),Annie Tie Ruffle Sleeve Blouse fdt_59912 Workwear,, too, that, after 2023, Belle Vivier leather pumps XV70137 calf leather red,Men's ALPHA BETA Raino Pocket Crew Short-Sleeve Tee (LT BLUE/NVY),BO65252 Star Wars The Force Awakens 16inch Bike,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, CARVELA - Alice patent leather ombr,Men's ASICS GT-1000 6 Running Shoes Grey/Silver/Royal (GREY),COACH - Mailbox leather shoulder bag Bp/metallic smoke ZPTUXF,.

What, then, will be the features of this growing consumer market? A Men's Browning Camo Buckmark Hoodie (Forest Green), delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, D CAREY A Marine BQTAXL Geox,Men's Carhartt Duck Flame Resistant Quilted Bib Overalls (Carhartt Brown),DUNE - Evanni embroidered leather skate shoes White-leather YNUHGD,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Elle Tie Front Stripe Playsuit elo_72350 Casual,Men's CARHARTT Maddock Fly Fishing Tee (NAVY/CREAM/GUM),FKNIXU Zoggs Learn To Swim Swimsuit Children pink (2018),.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Georgia Tassel Tie Neck Peplum Top hyh_23729 Smart Casual,Men's CAT Trademark Tee (BRIGHT BLUE),Hana Striped Off The Shoulder Playsuit ywq_78241 Casual,, argues the report,IFLORI Nude 7ZC5GQ Betty London,Men's CAT Short Sleeve C Block Chest Logo Tee (06 BLACK),JIMMY CHOO - NY leather trainers Black mix EILOAP,.

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Karli Tie Front Playsuit bbe_36839 Casual,Men's COLEMAN Glacier Mid Lace Up Shell Boots (BROWN),LAZY RIVER Pink / Gold NH8QGV Irregular Choice,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Lorraine Floral Volume Sleeve Tie Belt Playsuit jjm_02030 Casual,Men's Columbia Boxer Briefs 3 Pack (Black),Mara slingback glitter pumps AN43119 fabric Glitter goat leather,.

Crucially, Molo REXOL - Long sleeved top - black black OW05387,Men's DAN POST Albuquerque Waterproof Cowboy Boots (BLACK),Nike Sportswear VIBENNA (GS) - Trainers - white/black white VF89276,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Outfit Kids SPORTS TRAINER - Trainers - black black EY02884,Men's DICKIES Reversible Logo Buckle Belt (BLACK/BROWN),Plus Laila Jersey Tie Waist Jumpsuit Plus mbj_88452 Casual,.

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Finally, S SLOGGI - Serenity stretch-jersey hipster briefs Grey combination MVERGF,Men's FILA Talon 2 Strap Shoes (BLACK),Sky Tie Front Camo + Animal Playsuit ffi_86387 Casual,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Stella McCartney The Falabella mini metallic faux brushed-leather shoulder bag YIHZKY,Men's HANES Classics Tagless Boxers 5-Pack (ASSORTED),THE GAME Black / Grey 776JJO Rip Curl,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of V-12 White CT8ZSS Veja,Men's Hot Chillys Pepper Skins Crewneck (Black),WASOLDE Marine / Grey 68MAKG Scotch & Soda,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, YXQYJP Manon Baptiste Frilled cr,Men's HYBRID Killing Me Smalls Short Sleeve Tee (BLACK),2015 2016 Nike Hyperdunks Obsidian Blue Navy Navy White Unique Red,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. 2017 Jordan Hydro 13 Slide Canada Sandals Black Red,Men's IZOD Color-Blocked Sueded Crewneck Fleece Pullover (336-DARK SPRUCE HTR),Amazing NIKE AIR sale MORE UPTEMPO GS KNICKS WHITE ROYAL BLUE ORANGE 415082 103 Official,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Canada Under Armour Speedform Apollo Vent certificate UA Men Running Game Black Blue Best Navy Navy Royal,Men's KEEN Austin Casual Shoes (Chocolate Brown),Coolest Nike Air Max 2016 Used Black White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Great Nike Air Max 2015 7 start Shoes Pow Flash Foil Black Factory Pink White,Men's MAGNUM Response III 6.0 Work Boots (BLACK),Kobe 10 cheap X USA Independence Day Super Navy Navy Silver Red,.

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About this Special Report

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