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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Mens Shoes / Chrome Metallic Gold Coin Hyper Pink Shoes Nike Hypervenom Phelon Prem Fg FR84Rr1r,Onitsuka Tiger Shoes Sale Colorado Eighty-Five Mt blue/mid blue/sand ON 6040Nike Mens Shoes / Cool Grey White Atomic Mango Shoes Nike Free Trainer 3.0 HY16U41u,.

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What, then, will be the features of this growing consumer market? A Puma Shoes Sale Trinomic Xt2 Plus Tech white/grey/silver metallic PU 3431 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Mens Shoes / White Metallic Silver Shoes Nike Vapor Speed Lacrosse S24T51e1w,Puma Shoes Sale R698 Trinomic Crackle white PU 4439Nike Mens Shoes / White Wolf Grey Black Cool Grey Shoes Nike Air Huarache GS68U56jn1w,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike SB Mens Shoes / Black Black Black Shoes Nike Sb Satire JY18F91v,Puma Shoes Sale X Bwgh R698 blue/dark denim PU 6335Onitsuka Tiger Mens Shoes / Sand Dark Brown Shoes Onitsuka Tiger Harandia Mt JG48Y11r,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Puma Mens Shoes / Turbulance Puma Silver Black Shoes Puma Bolt Evospeed Electric V2 W36I22917,Puma Shoes Sale Trinomic Xt1 Plus Leather Perf blue/limoges PU 6249Reebok Mens Shoes / Black Rivet Grey Steel Red Rush White Shoes Reebok Pump Omni Lite GU89U95n1n,, argues the report,Salomon Mens Shoes / Black Black Flou Yellow Boys Shoes Salomon Xt Wings 3 CU24218912,Reebok Shoes Sale Kamikaze Ii Low white/steel/navy/yellow RE 5476Saucony Mens Shoes / Silver Black Slime Shoes Saucony Ride 7 RR889921r13,.

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Finally, 2015 adidas Football Skull Wrap Black,Reebok Shoes Sale Question Mid Prototype white/red/black RE 75522015 Men's adidas Sequencials Climaheat Brushed Long Tight Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, 2015 New adidas Momentum Sackpack Black,Saucony Shoes Sale Shadow Original green/mint SA 49022015 New Magellan Echo with Heart Rate Monitor Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of 2015 New Men's Nike Thermal Tech Run Glove Black/Anthracite,Saucony Shoes Sale Dxn Trainer red/light blue SA 73572015 New Tifosi Veloce Tortoise,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Authentic ASICS International Black,Saucony Shoes Sale Shadow 5000 grey/pink SA 6259Authentic Men's ASICS 2-n-1 Short 6' Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Authentic Men's Under Armour HeatGear Mirage Print Short 10' Electric Blue/Black,Saucony Shoes Sale Shadow 5000 black SA 6641Buy Brooks Compression Calf Sleeves Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Buy Cheap Men's ASICS Train Graphic Long Sleeve Tee Air Force Blue,Saucony Shoes Sale Grid Sd - No Chill Pack red SA 7182Buy Cheap Nike Featherlight 2.0 Visor Chili Red,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Buy Children's Under Armour Terry Pants Risk Red,Saucony Shoes Sale Grid Sd - Games Pack navy/grey SA 5681Buy Men's Under Armour Chrome Run Jacket Reflective,.

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About this Special Report

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