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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Free Run 3.0 V2 Men shoes Blue Grey - 90741 Trainers,Nike LeBron 12 “Trillion Dollar Man” Reflective Blue/TT-Electric Green-Metallic SilverNike Free Run 2 Men shoes Light Grey Black - 91502 Online,.
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What, then, will be the features of this growing consumer market? A Nike Latest Retro 2015 Roshe Run Frgmt 3 Fragment Design Leopard Men Running Shoes Dark Gray delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Factory Sale Nike Mens Lebron 12 Red Yellow Basketball Shoes Online,Nike Latest Free 5.0 2 Ii 2015 Men Running Shoes Gray Yellow BlueNike Factory Sale Nike Lebron 12 Low EP Green Black Orange Basketball Shoes Online,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Zoom Kobe Iv 4 Olympic Men Basketball Shoes,Nike Kobe XI 11 Elite Low Purple Black Metallic Silver Bryant Lakers 822675Nike Air VaporMax KPU 2018 Men's Grey Red wine,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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