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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Golf TW '14 CL Athletic Shoes Grey / Black / Vivid Blue / Dark Grey Metallic,Nike Mens Air Presto Essential NEW AUTHENTIC Black/White Online 848187-009,Nike Free Trainer 3.0 Athletic Shoes Volt / Black,.
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What, then, will be the features of this growing consumer market? A Nike Lunarglide 2 (Kids) Kid Black / Metallic Silver-Anthracite-Flt Plt, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Free 3.0 V5 2014 New Shoes Blue Factory Outlet,Nike Lunarestoa 2 Essential Wolf Grey Black MenComfort Running Shoes 811372-002,Nike Flyknit Chukka SneakerBoot Men's Shoes Sequoia/Black,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Flex Fury 2 Boys Grade School Black/White/Dark Grey/Anthracite/Cool Grey Running Shoes,Nike LunarEclipse + 3 Men's Athletic Shoes Dark Grey / Stealth / Pure Platinum / Black,Nike Factory Sale Under Armour UA Micro G Torch Green Black Shoes Online,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Classic Cortez Prem W White,Nike Lebron XIII Low EP James 13 Men Basketball Shoes Flu Green White Black 831926,Nike Blazer Low Basic Unisex Anthracite / Brown - Light Yellow,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Arizona State Sun Devils Dark Grey Heather College Fly Over Camo Logo Hoodien RGN230971,Nike LeBron XIII Infants/Toddler Shoes Bright Crimson/Soar/Black/White,Nike Air Zoom Pegasus 32 Men Cool Grey/Blue Lagoon/Black Running Shoes,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Nike Air VXT II Unisex White / White,Nike Lebron X 10 Glowing Men Basketball Shoes Orange Cool Grey,Nike Air Shox Turbo + 13 Xiii Men Running Shoes Blue Grey,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Penny Hardaway 5 V Men Basketball Shoes Green Orange,Nike Lebron outlets 13 All Star stores Men Nike Lebron outlets 13 Jordan 11 Lowest price Low Breds Nike LeBron 13 Akronite Philosophy Release Date LeBron James Cleveland Cavaliers 2016 Player Profile,Nike Air Max2 Cb 34 Men Running Shoes Red Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Max Trainer 1.3 Breathe Black Yellow Shoes - L84o3194 ni ke,Nike Lebron James 10 red black white Basketball Shoes,Nike Air Max Tn I Men Running Shoes Perfect Black,.