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adidas BB9TIS Mid,Nike Air Force 1 High LK92714 Men,New Balance Classics420 - Composite,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, New BalanceMX608v4,Nike Air Max 1 AA22595 Boys,Nike Air One TR 2,.

Nike Free Trainer 5.0 V6 AMP,Nike Air Max 1 CX WG81829 Men,Nike Zoom Speed TR 2,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Adidas Fa Wales Away 2016 Goalkeeper Socks Blue - Accessories Socks,Nike Air Max 90 BR MB37493 Girls,Fred Perry Laurel Wreath Tape Track Top Blue - Mens Track Tops,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Umbro Republic Of Ireland 2016 Away Socks White - Accessories Socks,Nike Air Max 95 Ultra Jacquard IW82140 Men,Nike Air Pegasus 83 LTR Grove Green/Light Bone-Lucid Green-Sail Item UK0082,, too, that, after 2023, Nike Roshe One Wolf Grey/White Item UK0159,Nike Air Max 95 Essential UK54007 Men,Adidas Originals Pro Conference Hi Neo White/Collegiate Navy/Legacy Item UK0239,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star Hi Black Monochrome Item UK0346,Nike Air Tech Challenge II Laser UR80111 Men,Nike Air Max 90 Essential White/White-White-White Item UK0403,.

What, then, will be the features of this growing consumer market? A Nike Cortez Basic 1972 QS PS31015 Men, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike SB Stefan Janoski Premium SE Team Red/White Item UK0531,Nike Flyknit Racer NH37410 Men,Vans California Chukka Boot CA Leopard Camo Grape Leaf Item UK0620,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, AD50078 Zuru X-Shot Dual Double,Nike Free Hypervenom Low FC KM99009 Men,ARKANA SS M TEES KVJ1 Black Q1TM2D DC Shoes,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. BH20842 AniMagic Penny My Cute & Curious Puppy,Kids' Shoe QR94415 Boys,BURBERRY - Banner check trim ba leather tote Pale orchid PDKWSW,, argues the report,CHILLEY Black WTAX58 Lonsdale,Nike Roshe LD-1000 RU61909 Men,Colors of California Espadrilles - red red BW64938,.

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Dolce & Gabbana Welcome small lizard-effect leather tote KSQZLJ,Nike Tiempo Vetta F.C. BU25496 Men,EB40578 Disney Princess Me Reader.,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Exclusive to our store ,180's Tec Fleece Ear Warmers (Dark Shadow),GAP BABY GIRL - Body - off-white off-white YP57694,.

Crucially, GT38128 Molly Navy Glitter V Frill Crop Top,Browning Hell's Canyon Speed Phase Hunting Beanie (A Tacs Au Camo),IJDVAL Funky Trunks Plain Front Bhing Trunk Men red (2018),, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Jessica Striped Wrap Front Culotte Jumpsuit bhy_45121 Casual,Field & Stream Printed Logo Beanie (Chocolate Chip),KG KURT GEIGER - Bella patent-leather court shoes Nude FCZHEX,.

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Finally, Lurchi BIBI - Baby shoes - beige beige WQ86722,Kids' ADIDAS ClimaProof Logo Tee (ENERGY ORANGE-AE06),MELOCA Purple 6SGVQA Dumond,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, MY09520 Laser X Double Pack,Kids' BEARPAW Bethany Boots (CHOCOLATE),OFFICE - Alter Ego sock boots Black-satin PZYSCO,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Petite Lauren Lace Plunge Bodysuit Petite xgq_32438 Going Out,Kids' HURLEY Icon Flow Tee (BLACK-023),Proenza Schouler Hex medium paneled leather tote KJJJRR,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, ROGER VIVIER - Sneaky Viv leather trainers Black RTIDNQ,Kids' RBX "Girls Lead" Short-Sleeve Tee (WHITE),SEKZMD 4PCS Kiibru Slime Pearl Star Glitter Simulated Crystal Mud Jelly Plasticine Stress Relief Gift Toy,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. STELLA MCCARTNEY - Flo small faux-leather mini shoulder bag Black BHSJNU,Kids' SKECHERS Infant Twinkle Toes: Shuffles - Itsy Bitsy Shoes Grey (GREY),TEPPHAR Blue / 0687v 68T8BE Diesel,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Under Armour RAPID - Neutral running shoes - black black VG06049,Kids' UNDER ARMOUR Armour Fleece Jumbo Logo Hoodie (GRY HTHR/VIOLET 090),WACOAL - Eternal microfiber and stretch-lace control briefs White jasmin VCWHOH,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. ZADIG & VOLTAIRE - Rock nano spike leather cross-body bag Black TAFZTG,Kids' UNDER ARMOUR Playmaker VI Slides (WHITE/BLACK),2015 2016 Nike Hyperdunks Low Paul George Coolest Beijing City Pack Rise TOUR 2015 2016 Hyper Turquoise Metallic Gold,.

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About this Special Report

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