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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Originals Los Angeles Grey,Nike Flyknit Lunar 1 Mens Running Shoes Game Royal White Black Pure Platinum Z8528,Adidas Originals Tubular Invader Strap Blue,.

Adidas Originals Los Angeles W Black,Mens Nike Free 3.0 V3 Obsidian/Pure Purple-Turquoise Blue Running Shoes Z8567,Adidas Originals Zx Flux Pk W Green,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Converse All Star Quantum Hi Blue,Nike Flyknit Lunar 2 Mens Orange Blue Running Shoes Z8536,Converse Chuck Taylor All Star II Hi Shield Canvas Boot M Blue,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Converse Chuck Taylor All Star Dainty Ox Metallics Blue,Nike Flyknit Lunar 2 Mens Running Shoes Platinum/Orange Z8540,Converse All Star Dainty Shearling Mid W Grey,, too, that, after 2023, Converse Chuck Taylor All Star II Boot Hi W Brown,Mens Nike Free 5.0 V3 Fluorescence Green Black Running Shoes Z8607,New Balance MT980 Blue,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, New Balance CW620 Black,Mens Nike Free Run 5.0 V4 Black Blue Running Shoes Z8624,Nike Classic Cortez Nylon Green,.

What, then, will be the features of this growing consumer market? A Nike Free 5.0 Flyknit Mens Running Shoes Blue Grey Z8647, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Tennis Classic Ultra Lthr White,Nike Free 5.0 2014 Men's Running Shoe Black Blue Pink Z8629,Nike Wmns Air Max 90 Essential Grey,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Wmns Nike Juvenate Txt Blue,Mens Nike Free 5.0 V3 Black Red Running Shoes Z8600,Puma Blaze Classic Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Puma Speed 600 Ignite Blue,Nike Free 5.0 Mens Blue Fluorescence Green Running Shoes Z8671,Reebok Gl 6000 Mid Sg Burgundy,, argues the report,Vans SK8-HI 38 Reissue Multicolor,Nike Free 5.0 Mens Orange Black Running Shoes Z8687,Vans SK8-Hi Slim Zip White,.

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Crucially, Camper Beetle Chukka Boot Men Chukkas Black 929577,Mens Nike Free Run 4.0 V2 Teal Blue Running Shoes Z8762,Nike Nike Air Max Fly By Men Shoes Yellow Yellow 823861,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Mbt Kimondo Men Shoes Black 947705,Mens Nike Free Run 5.0 V4 Purple Yellow Running Shoes Z8787,Diesel Men Low-Top Trainers White 985992,.

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Finally, Adidas Adzero 5-Star Men Football Shoes Black White 159518,Nike Free Run+ 2 Mens Running Shoes Black White Green Z8799,Lloyd Men Flat Shoes Brown 222552,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Nike Zoom Kd V Men Sports Shoes Blue Yellow 821499,Nike FS Lite Run Mens Running Shoes White Grey Z8861,Puma Ferrari Men Shoes Brown Beige Black 962564,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Men Basketball Shoes Black 898788,Mens Nike Dunk SB High Shoes "Apple" Black Z9160,Polo Ralph Lauren Sag Harbour Hi Little Kids Sneakers Black Herringbone/P 670767,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Adidas Samba Kids Football Shoes Black White 820071,Mens Nike Dunk SB Low Shoes Black Royal Blue Z9207,Nike Kd 8 Asg Kids Basketball Shoes White/Black/Multi-Color/Metallic Silver 503060,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Bogs North Hampton Kaleidoscope Girls Rain Boots Purple Multi 712625,Mens Nike Dunk SB Low Shoes Premium Green Black Gold Z9225,Discount Designer Adidas ACE 17+ Purecontrol Paul Pogba Capsule FG Soccer Cleats Black Gold P10p2976,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Buy Fashion Online Adidas Porsche Design 4 Leather Mens Shoes Black Red X62b1645,Nike Lunar Force 1 Fuse NRG Mens Shoes Blue White Z9279,Reasonable Price Soccer Boots Adidas X 16.3 Turf White Gold Orange Y15i6559,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. No Tax Air Jordan 13 Ray Allen Heat Aj13 Men Basketball Shoes Red Black T99m2538,Nike Lunarmax Flyknit Chukka SP Mens Running Trainers Bright Crimson Red Ash Grey Z9340,Discount Online Nike Air Max Running Shoes For Men Orange Grey V91l9125,.

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About this Special Report

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