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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Action Men Outdoor Shoes Olive 981680,Keds / Champion Metallic Canvas Sneakers / Rose GoldDiesel Men Low-Top Trainers White 985992,.

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Assume, instead, Vivobarefoot Men Trainers Green 449722,Kiki / Casual Flats / WhiteNike Nike Air Bw Men Olympic Shoes Black 857754,, too, that, after 2023, Belmondo Men Flat Shoes Cognac 789941,Kiki / Velvet Ballerinas / BlackPuma Basket Brights Yoyo Men Shoes Red Black White 935922,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Nike Air Max 90 Men Shoes Black Red 758328,Louis Cuppers / Casual Flats / CoffeeVans Disney Authentic Kids Girls Shoes Ariel/White 677166,.


What, then, will be the features of this growing consumer market? A Louis Cuppers / Business & Dress Shoes / Black delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Lacoste Kids Trainers White 713668,Louis Cuppers / Casual Moccasins / BlackGiesswein Kids Slippers Pink 483752,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Ace 15.3 Turf Boys Soccer Shoes Orange 161248,Louis Cuppers / Embossed Ballerinas / KhakiBuy Fashion Online Adidas ACE16+ Purecontrol No Laces FG AG Soccer Boots Purple K52b7277,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Shop Online Adidas Messi 15.3 Tf Soccer Boots Green Black Red Q32q8662,Louis Cuppers / Stylish Wedges / BlackGreat Savings Men's Adidas Originals Porsche Design S3 Leather Casual Shoes Brown Gold H91a6195,, argues the report,Fashion Boutiques Online Adidas Superstar Smith Leather Men Casual Shoes Black Colorful L93z3776,Mango / Ankle-Cuff Sandals / BlackBargain Price Air Jordan 11 Retro Aj11 Basketball Shoes All Black R94e8956,.

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Fashionable Air Jordan XXXi Olympic Weaving Basketball Shoes For Men White Blue Red L15l1173,Louis Cuppers / Squared Toe Shoes / BlackCheap Cute Nike Dunk Sb High-Top Shoes For Men Suede Red White C47x6456,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Website Online Nike Hypervenom Phantom Premium III Indoor Football Shoes Pink Grey Black N48c2778,Mango / Platform Sneakers / WhiteCheap Outlet Online Nike HypervenomX Proximo Ic Indoor Football Shoes White Black X3j2045,.

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Finally, Tumbled Grey and Core Black White highly popular Adidas Pure Boost Raw Pure Boost Raw highly popular,Adidas Originals X_Plr BlueSexy cheap Nike Running Shoes Air Zoom Pegasus 33 Flyknit Mens Night Navy and Blue Lagoon and Gym Re,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Max 90 Ultra Essential Mens Gamma Blue/Black-White July 2016 Air Max Shoes,Adidas Originals Nmd_R2 Pk BlackS78236 New Best adidas Bounce CC Sonic Black and Orange Fitness Trainers New Best adidas Bounce CC S,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike trainers new collection Sock Dart SP Unisex White/Gamma Blue-Hot Lava Nikelab x Fragment Sock D,Adidas Originals Haven RedT5137/P 8" 8ohm Bass Unit (NOT SHOWN),, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Eminence Designer Software,Adidas Originals Zx Flux Em Black18 Sound 21NLW9001 1800watt 8ohm Extended LF Neodymium Driver,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. 18 Sound 8MB400 8ohm Recone Kit,Adidas Originals Los Angeles W GreyCIARE CD - 44 K NEO 1" EXIT 70 watt 8ohm COMPRESSION DRIVER,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. 18 Sound 21LW1400 8ohm 21" 1400watt Subwoofer Speaker,Adidas Performance galaxy 2 w Black4 X BUNDLE PACK Celestion Eight 15 8" 15W 8 Ohm Loudspeaker,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. 18 Sound 12LW1400 8ohm 900 Watts Extended LF Ferrite Driver,Adidas Originals Stan Smith Cutout W WhiteFaitalPRO 15XL1400 4ohm 15" 1400watt PA Speaker,.

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About this Special Report

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