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Nike College Fly (Stanford) 00030416X-SF1 Maroon,Nike Air Jordan Ol'School Off Court Shoes Men Black/White/GreyNike Diamond Quest Hybrid (Alabama) 00032407X-AL1 Varsity Crimson,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.
Nike Disruption Long-Sleeve (Connecticut) 00030931X-UC1 Navy,Nike Jordan Flight Origin 3 Off Court Shoes Men Black/Red/WhiteNike Dri-FIT Speed Fly XL (MLB Phillies) 00030459X-PH1 Red,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.
Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Dri-FIT Touch Fleece 3/4 644295-065 Cool Grey/Black,Nike Hyperfr3sh Mid Off Court Shoes Men Dark Grey/White/BlackNike Dri-FIT Touch Tailwind Short-Sleeve Striped 596202-418 Military Blue/Dark Obsidian,.
Nike Elevated Bowl Bound Flag (Michigan State) 00033327X-MS1 Noble Green,Nike Jordan Flight Tradition Off Court Shoes Men Black/Red/WhiteNike Elite Stripe 545477-100 White/Wolf Grey/Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Fly Over (NFL Bills) 801084-063 Dark Grey Heather,Adidas Springblade Ignite Running Shoes Men Black/Red/WhiteNike Football Game (Stanford) 00028145X-01H Cardinal Red/White,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).
Assume, instead, Nike Graphic Short-Sleeve 631893-010 Black/Neo Turquoise/Neo Turquoise,New Balance 501 Casual Running Shoes Men Grey/BlackNike Hyper Elite (Syracuse) 00031572X-SYH White,, too, that, after 2023, Nike Impossibly Light 620057-494 Blue Graphite/Dark Fireberry,Adidas Springblade Ignite Running Shoes Men Royal/Black/Light GreyNike KO Chain Fleece Pullover (NFL Saints) 597408-010 Black/Team Gold,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike KO Warp Full-Zip (NFL Giants) 606740-495 Rush Blue/Gym Red/Gym Red,Nike Air Huarache Run Ultra Running Shoes Men Grey/Black/WhiteNike Legend Icon BCA (NFL Raiders) 652261-010 Black/Carbon Heather,.
What, then, will be the features of this growing consumer market? A Nike Air Huarache Run Premium Running Shoes Men Black/White delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Legend Speed (MLB Red Sox) 00030439X-RX1 University Red,Nike Air Huarache Ultra Breathe Running Shoes Men WhiteNike Miler Team 519694-100 White/White,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Player Just Do It (NFL Seahawks / Marshawn Lynch) 746629-419 College Navy,Nike Air Max 2016 Premium Running Shoes Men Black/SilverNike Practice (Oregon) 00030314X-OD1 Fir,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Printed Trail Kiger Full-Zip 651234-702 Volt/Classic Charcoal/Volt,Nike Air Max 09 Jacquard Running Shoes Men Platinum/Dark GreyNike Pro Combat Hypercool Compression 636157-100 White/Cool Grey/Cool Grey,, argues the report,Nike Pro Combat Hyperwarm Dri-FIT Max Fitted 479925-065 Cool Grey/Black/Black,Nike Air Max 90 Ultra Breathe Running Shoes Men Black/RedNike Pro Combat Hyperwarm Fitted Shield Max (NFL Falcons) 608057-010 Black/Gym Red/Gym Red,.
Nike Rewind Run Game (NFL 49ers) 609463-063 Dark Grey Heather/Dark Grey Heather,Nike Air Max 90 Ultra Essential Running Shoes Men White/Grey/Red/BlackNike Air Flightposit Exposed Volt Photo Blue (616765-700),. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Force 1 High 07 Black White,Nike Air Max Bw Ultra Running Shoes Men Grey/GreyNike Air Force 1 Low White Tropical Teal,.
Crucially, Nike Air Jordan 1 Retro High OG Chicago Bulls,Nike Air Max Ltd 3 Running Shoes Men Light RedNike Air Jordan 3 III Retro Dark Powder Blue Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Jordan Son Of Mars Low Black Cement Red,Nike Air Max Sequent Running Shoes Men Blue/Blue/NavyNike Air Max 1 PRM Jacquard Pack Green Gamma Green,.
Finally, Nike Air Max 90 OG Black Grey White Red,Nike Air Max Tavas Print Running Shoes Men Grey/Royal/Blue/OrangeNike Air Max Lunar 90 Blue Lagoon Dark Grey,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Pegasus+ 30 Electric Purple Summit White (599205-515),Nike Flex Run 2015 Running Shoes Men Dark Grey/Red/BlackNike Air Zoom Elite 7 Volt Lyon Blue (654443-701),.
The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Blue Chip X Kevin Durant White Maize,Nike Flyknit Lunar 3 Lb Running Shoes Men Metallic/Dark Grey/GreenNike Dunk Low Premium SB White Brigade Blue,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Flyknit Rosherun Roshe Run NM Black White Dark Grey,Nike Free 5.0 Solstice Running Shoes Men Black/Light/PlatinumNike Free 5.0+ EXT Black Anthracite Total Crimson,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Nike Hyperdunk 2014 (GS) Volt Black,Nike Free Distance Running Shoes Men Black/Metallic/GreenNike Jordan Fly Wade 2 EV Gym Red Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike KD 5 V Easter Turquoise Blue Photo Blue Total Orange Fiberglass,Nike Lunarglide 7 Running Shoes Men Royal/Black/BlueNike Kobe 9 IX Elite Maestro AS All Star Game Black Green Glow,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Lebron 11 XI Elite Gator King AS All Star Game Black Purple Green Glow,Puma Tazon 6 Running Shoes Men White/Silver/BlackNike Lebron ST 3 II I Turbo Green Nightshade,.