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Kobe Emerge Elite 641193-702 Volt/Black/Volt/White,Men Nike Nike Dual Fusion Tr 6 Sport Shoes - Rubber - Pr Pltnm Blk-lt Bl Lcqr-lt Bl - 8628918hs,LeBron Xmas 708258-346 Mystic Green/White,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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NFL Chicago Bears Game Jersey (Brian Urlacher) 479411-462 Marine,Men Nike Nike Flyknit Lunar2 Sport Shoes - Rubber - Electric Green White-black-vlt - 4988233sl,NFL Denver Broncos Game Jersey (Terrell Davis) 479415-426 College Navy/Brilliant Orange,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NFL Minnesota Vikings Limited Jersey (Greg Jennings) 599973-549 Court Purple/White/Gold,Men Nike Nike Zoom Hypercross Tr2 Sport Shoes - Rubber - Obsdn White-rdnt Emrld-lsr Orn - 8655625xr,NFL Oakland Raiders Game Jersey (Darren McFadden) 479397-103 White,.

NFL San Diego Chargers Limited Jersey (Philip Rivers) 468936-422 College Navy/White,Men Nike Tiempo Natural Iv Ltr Fg Sport Shoes - Synthetics - Black White-metallic Gold - 2734580ql,NFL Super Bowl New England Patriots Game Jersey (Rob Gronkowski) 689286-425 College Navy/Wolf Grey/University Red,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike "With Us" (NFL Patriots) 749543-419 College Navy,Men Panama Jack Meridian Sandals - Rubber - Napa Grass Marron - 7682942lz,Nike 9" Court Graphic 645053-101 White/White/Black/Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Advantage Printed 644719-413 Light Blue Lacquer/White/Light Blue Lacquer/White,Men Puma Faas 600 V2.5 Sport Shoes - Rubber - Black Silver - 3244001gs,Nike AW77 Fleece Pullover 620598-063 Dark Grey Heather/Bright Mango,, too, that, after 2023, Nike BHM 718655-010 Black,Men Puma Faas 1000 V1.5 Sport Shoes - Rubber - Black-puma Silver-white - 3079746vc,Nike College Fly (Stanford) 00030416X-SF1 Maroon,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Diamond Quest Hypervent (Florida State) 00029520X-FS1 Maroon,Men Reebok Reebok Zquick Tr 3.0 Sport Shoes - Rubber - Faux Indigo Steel White - 9462010sd,Nike Dri-FIT 1.5 (MLB Pirates) 00031245X-PR1 Black,.

What, then, will be the features of this growing consumer market? A Men Reebok Reebok Zquick Dash Sport Shoes - Rubber - Black Solar Yellow White-gp - 5818786is, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Dri-FIT Touch 607728-807 Atomic Mango/Bright Citrus,Men Rieker Five 36063 Ankle Boots - Rubber - Tabak Navy - 2479876gm,Nike Dri-FIT Victory 509167-497 Blue Force/White,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Elite Stripe 545477-100 White/Wolf Grey/Black,Men Rondinaud Cantois Slippers - Synthetics - Marron - 125512rb,Nike Filament 519984-610 Team Cardinal/Team White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Football Limited (Oregon State) 00028561X-04H BLACK,Men Rondinaud Tiencho Slippers - Textile - Marine - 5941473sv,Nike Hyperspeed Fleece Pullover 669981-496 Blue Force/Light Blue Lacquer/Blue Force,, argues the report,Nike Jetstream Protect Half-Zip 640092-496 Blue Force/Classic Charcoal/Wolf Grey,Men Skechers Go Run Sonic -victory Sport Shoes - Rubber - Navy Red - 5725421vr,Nike KO Warp Full-Zip (NFL Patriots) 606738-419 College Navy/University Red/University Red,.


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Crucially, Nike Pro Combat Core Compression 2.0 9" 449821-702 Volt/Cool Grey,Men Victoria Safari Serraje M Lace-up Shoes - Rubber - Pizarra - 8126568rs,Nike Pro Combat Hypercool Fitted Short-Sleeve 636155-010 Black/Cool Grey/Cool Grey,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Pro Combat Hyperwarm Fitted Shield Max (NFL Lions) 608066-484 Battle Blue/Black/White,Adidas Climacool Modulate Grey Orange Mens Running Shoes,Nike Rewind Football (NFL Falcons) 609251-010 Black/Gym Red,.

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Finally, Nike Air Force 1 Low Military Blue White,Adidas Revenergy Mesh Boost Black White Mens Running Shoes,Nike Air Indee White Gold Black (318488-106),, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Jordan 29 XX9 Playoff Pack Black Photo Blue,Adidas ZX 8000 Mens Shoes Blue Black Yellow Green,Nike Air Max 1 BR Breeze Pure Platinum Navy,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max 1 Ultra Moire Black Silver White,Mens Mesh Running Shoes Nike Roshe Run 2014 Summer Total Orange White Military Blue,Nike Air Max 90 Premium Pale Grey Laser Orange,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max Hyperposite Amare Stoudemire PE Orange Blaze Royal,Mens Nike Roshe Run Print Royal Blue Challenge Red Casual Shoes,Nike Air Pegasus 83 Light Crimson Gym Red (599124-600),.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Wildwood ACG LE PRM Black White (716464-001),Mens Shoes Adidas ZX 8000 Navy White Blue,Nike Dunk High AC Dark Armory Blue,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Flyknit Chukka Sneakerboot Sequoia Black,New Balance NB M577GO Mens Shoes Dark Green Orange,Nike Free 5.0 V4 Wolf Grey Blue,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Hyperdunk 2014 EP USA White University Red Obsidian,Nike Air Max 90 EM Mens Mesh Trainers Sapphire Blue/White/Silver/Black,Nike Jordan Fly Wade Black Varsity Red,.

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