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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Magista Obra FG 7 start 2016 Cleats Online White/Green,Nice Looking Casual Shoes - Mens Nike Cortez 07 Black/White/LeatherNike Mercurial 7 start Superfly IV FG ID Custom Official Football Boots Blue/Yellow,.

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What, then, will be the features of this growing consumer market? A Offers Running Shoes - Mens Nike Shox Turbo 14 Metallic Silver/Anthracite/Violet Force delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, adidas Ultra Boost Laceless - Men's - Crystal White Pearl Grey 7KW8532 - Running - Shoes,Official Basketball Shoes - Mens Jordan Flight 9.5 Black/White/Dark GreyAnthracite Men's - Running - Nike Air Zoom Pegasus 33 - Shoes - Black Dark Grey 9VE9853,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Basketball - adidas Originals Superstar - Men's - Shoes - Red White 7UZ11065 Red,Official Casual Shoes - Mens Nike Roshe One Total Orange/White/BlackBasketball - Converse All Star Modern Ox - Shoes - Burgundy 5FX7217 - Men's,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Basketball - Jordan JSW Wings Fleece Pull Over Hoodie - Men's - Clothing - Dark Grey Heather Black 2WX3870,Official Casual Shoes - Mens Nike Air Max 90 Metallic Silver/White/Black/Hyper PinkBasketball - Men's - Jordan Flight Air Shorts - Black White 9FT3138 - Clothing,, argues the report,Basketball - Men's - Shoes - Jordan 1 Flight 4 - French Blue White 9ZB7206,Offers Casual Shoes - Mens New Balance 574 White/Gum/Leather Collection/WideBasketball - Pale Putty 7QW10503 - Men's - Converse All Star Ox - Shoes,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Casual - White 6SE7717 - adidas Originals Beckenbauer Track Top - Clothing - Men's,Original Designed Basketball Shoes - Mens Jordan AJ V.2 Low Cool Grey/Black/WhiteClothing - adidas Harden Crazy X Shorts - Harden James - Men's - Black 2ZL9296 - Basketball,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Clothing - Basketball - Men's - Nike Therma Fly Hoodie - Game Royal Black 8YF10886,Original Designed Running Shoes - Mens adidas Originals Tubular Runner Solid Grey/Collegiate Navy/Off WhiteClothing - Casual - Nike Air Long Sleeve Top - Deep Night 2UD10104 - Men's,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Clothing - Jordan AJ All Season Compression Tights - Men's - Cool Grey Black 8CQ5925 - Basketball,Outlet Factory Casual Shoes - Mens PUMA Roma Basic Steel Grey/BlackClothing - Men's - Black 8TE3504 - Under Armour Pursuit Cargo Pants - Casual,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Clothing - Men's - Jordan Flight Fleece Full Zip Hoodie - Basketball - Dark Army Heather White 3DR112,Outlet Factory Basketball Shoes - Mens Under Armour Torch Black/WhiteClothing - Men's - Nike MLB AC Dri-FIT Speed Fly XL Shorts - Red 3CV2079 - Texas Rangers,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Clothing - Men's - Seattle Seahawks - Mitchell & Ness NFL Retro Blur Crew - Black 4XM7808,Outlet On Sale Basketball Shoes - Mens Jordan AJ1 Mid Black/Cool Grey/Gym RedClothing - Nike Archive Pullover Hoodie - Men's - Game Royal Fusion Red 0MR6513 - Casual,.

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About this Special Report

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