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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, High-fashion Adidas Performance Ax2 Mid Gtx - Walking Boots - Dark Shale/Black/Light Scarlet I45h600,Nike Sportswear Men Black Model:411,Charms Adidas Performance Ff Vedoro - Trainers - Core Black/Solar Red/Solid Orange B89p8939,.

Gorgeous Adidas Originals Spezial - Trainers - Dust Green/White/Crystal White V67h9764,Nike Soccer Men Black/ Blue/White Model:347,High Quality Adidas Originals Zx Flux - Trainers - White/Core Black A96m2519,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Hot Adidas Originals Superstar 80S - Trainers - Offwhite/Core Black V68r9439,Nike Basketball Men Black/Red/White/Metallic Gold Model:397,Designer For Sale Adidas Originals Rita Ora Zx Flux - Trainers - Legend Ink/Gold Metallic C42c4363,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Hot Charm Converse Chuck Taylor All Star - High-Top Trainers - Bright Crimson S39q7252,Nike Running Men Black/White/Metallic Silver Model:775,Charms Converse Cons Star Player - Trainers - Navy/Black/Fire Pit L97h9408,, too, that, after 2023, Get Cheap Converse Chuck Taylor All Star - Trainers - Pink Sapphire X77e3967,Nike Golf Men White/Venom Green/Military Blue Model:525,Adorable New Balance Ml373 - Trainers - Grey L30o5816,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Complete Price Nike Sportswear Roshe One Hyperfuse - Trainers - Racer Blue/Black G93i4829,Nike Tennis Men White/Black/Metallic Silver Model:384,Emergency Nike Sportswear Air Huarache Utility - Trainers - Pure Platinum/Black/Dark Grey/Wolf Grey/,.


What, then, will be the features of this growing consumer market? A Nike Running Men Squadron Blue/Blue Lagoon/Green Glow/ Silver Model:444, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Comfortable Nike Sportswear Roshe One Flyknit - Trainers - Gym Red/Bright Crimson/Team Red/Sail X47o,Nike Tennis Men Black/White Model:606,Design Reebok Classic Classic - Trainers - Black/Coal/White P93p7466,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, High-grade Reebok Classic Runner - Trainers - Coral/Rosette/White Z2u6008,Jordan Shoes Men White/Black/Fire Red Model:331,Top Quality Timberland Splitrock 2 - Lace-Up Boots - Black L49z6842,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Buying New Timberland Earthkeepers Glastenbury - Lace-Up Boots - Wheat W6m7734,Jordan Shoes Men Insignia Blue/Ghost Green/Infrared/White Model:700,Vans Ferris - Trainers - Black/White K14g2624 Loved Around,, argues the report,Vans Authentic Decon - Trainers - Bronze/True White E22b8534 Store Wholesale,Nike Running Men Blue Model:453,Nike Kids Jordan 1 Pink White Sneakers 3125540,.

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Nike Kids Air Jordan 7 White/Light Silver-True Red Sneakers 3125651,Nike Sportswear Men Velvet Brown/Black/ Crimson Model:492,Nike Air Jordan 1 Phat Obsidian/Gym Red-White Sneakers 3125749,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Jordan 11 Retro Black/White Sneakers 3125837,Nike Training Men Black/Radiant Emerald/Purple/Green Glow Model:455,Nike Air Jordan XIII Red Black Sneakers 3125928,.

Crucially, Nike Air Jordan 13 Retro Blue Grey White Sneakers 3125974,Nike Soccer Men Grey/Black/ Orange Model:561,Nike Air Jordan 4 Retro Suede Navy Blue/Black-White Sneakers 3126075,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Jordan 4 Fire Red Sneakers 3126184,Jordan Shoes Men White Model:826,Nike Air Jordan 5 Light in the Sole White Black Red Sneakers 3126264,.

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Finally, Nike Nike Jordan Aero Mania Black/Gym Red-Black-White Sneakers 3126500,Jordan Shoes Men Retro Model:18,Nike Air Jordan 8 Retro White Red Hydro Slide Sandals Sneakers 3126572,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Max 2012 Mens White Yellow Sneakers 3126980,Jordan Shoes Men Infrared Model:248,Nike Air Max Mens All Red Sneakers 3127098,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max 90 Mens Black Green Sneakers 3127182,Nike Sportswear Men White/Emerald Green/ Grey/ Purple Model:209,Nike Air Max Excellerate+2 Mens Black Blue Sneakers 3127302,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max LTD 5 Mens Black Green Sneakers 3127362,Jordan Shoes Men Retro Model:367,Nike Air Max Unisex White Gray Sneakers 3127494,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Max 90 Premium EM Unisex Red Black Sneakers 3127575,Jordan Shoes Men Retro Model:519,Nike Air Presto Mens Anti Fur Embroidered Black Red 3127908,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Foamposite 1 Weatherman Basketball Shoes 3128054,Nike Training Men Sage/Sage Model:976,Nike Kobe 9 Elite Perspective Basketball Shoes 3128230,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike LeBron 11 Navy/Green Basketball Shoes 3128331,Nike Basketball Men Blue Graphite/Bright Citrus/Dove Grey/ Model:360,Nike Zoom KD V Graphic Pattern Christmas Green Basketball Shoes 3128454,.

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About this Special Report

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