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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Cheap Nike Kyrie Irving 2 Red Blue White,Cheap Lebron 14 For Kids Purpke Black Orange BlueCheap Nike Kyrie Irving 3 Kids Yellow Dark Blue,.
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What, then, will be the features of this growing consumer market? A Cheap Lebron Shoes Nike Lebron 15 Kids Red Laser Orange delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Cheap Nike Zoom KD 10 LMTD EP University Red Black White,Cheap Lebron 14 XIV Red Grey WhiteCheap Nike Zoom Kobe 6 Venomenon White Silver,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Roshe Flyknit Men Light Grey Blue,Cheap Nike Air Force 1 Flyknit High Black GreyNike Roshe Run Volt Pure Platinum Dark Mica Green Venom Green,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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