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Men's Nike Air Huarache Ultra Red,NIKE Air Jordan 16 XVI OG Low Black SilverMen's NIKE AIR MAX 1 ULTRA MOIRE Photo Print Grey,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.
Men's Nike Air Max 2016 Print Concord/Black/Wolf Grey/Pure Platinum,NIKE Air Jordan 19 XIX OG Low Cinder KhakiMen's Nike Air Max 90 LTR 08 Premium Black/Grey/White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.
Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Air Max 95 Premium Ale Brown/prl Pink Mid Nvy Sl,NIKE Air Jordan 16 XVI OG White NavyMen's NIKE AIR MAX CAGE White/Dusty Cactus/Black/Hyper Crimson,.
Men's Nike Air Max Lunar90 Water Resistant Hyper Crimson/Red Clay/Light Ash Grey/Dark Ash,NIKE Air Jordan 18 XVIII OG White Black ChromeMen's Nike Air Max Tavas Deep Burgundy/University Red/White/Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's NIKE AIR PRESTO ESSENTIAL BLACK,NIKE Air Jordan 2 II Low Retro White SilverMen's Nike Air Trainer Huarache Low Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).
Assume, instead, Men's NIKE AIR ZOOM ALL OUT FLYKNIT BLACK,NIKE AIR JORDAN 2 OL SCHOOL White BlackMen's Nike Air Zoom Pegasus 32 Blue Lagoon/Bright Citrus/Total Orange/Black,, too, that, after 2023, Men's Nike Air Zoom Pegasus 33 ULTD Volt/Multi-Colour,Nike Air Jordan 2.5 Black White GreyMen's Nike Air Zoom Vomero 10 Game Royal/Hyper Orange/Black/White,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Alpha Huarache 6 Elite LAX White/College Navy/White,NIKE Air Jordan 2009 2K9 S23 Black GoldMen's Nike CJ3 Elite TD Sport Royal/Cool Grey/Metallic Silver,.
What, then, will be the features of this growing consumer market? A NIKE AIR JORDAN 23 XX3 Finale 318474-061 delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike Dunk Comfort SneakerBoot Black/Dark Grey/Light Bone/Black,NIKE Air Jordan 3 III Retro Do The RightMen's Nike Field General 2 "Gridiron Grey",.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, MEN'S NIKE FLYKNIT AIR MAX White/Chlorine Blue/Concord/Black,NIKE Air Jordan 4 IV Fusion White YellowMen's Nike Free 4.0 Flyknit Black/Copa/Blue Lagoon/Hyper Orange,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Free Flyknit Chukka Game Royal/Polarized Blue/White/Black,NIKE Air Jordan 5 V Retro GrapesMen's Nike Free OG 2014 Anthracite/Cool Grey/Granite/Summit White,, argues the report,MEN'S Nike Free Trainer 1.0 Dark Grey/Cool Grey/Blue Lagoon/Black,Nike Air Jordan 6 Rings Black/Blue Orange Scribble jr6026Men's Nike Free Trainer 5.0 V6 Cool Grey,.
Men's NIKE HYPERDUNK 2016 EDD LMTD Multi-Color/Multi-Color,NIKE Air Jordan 5 V White Fire Red BlackMen's NIKE HYPERVENOM PHANTOM 3 FG Photo Blue/White/Chlorine Blue/Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's Nike Hypervenom Phinish II FG Green Glow/Hyper Orange/Metallic Silver,NIKE Air Jordan 9 IX Retro White Black RedMen's Nike HypervenomX Proximo II IC White/Green Glow/Black,.
Crucially, Men's Nike KD7 EXT Black/Sail,NIKE Air Jordan 8 VIII Retro PE Sugar Ray AllenMen's Nike Lunar Ballistec 1.5 White/Hot Lava/Blue Lagoon,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's NIKE LUNAR WAVERLY Obsidian/Summit White/Clearwater/Blue Lagoon,NIKE Air Jordan 7 VII Retro White Purple GreyMen's Nike LunarEpic Flyknit Black/Photo Blue/Poison Green/Black,.
Finally, Men's NIKE MAGISTA OPUS II Deep Royal Blue/Total Crimson/Bright Citrus/Chrome,Nike Air Jordan Force 8 VIII BlackMen's Nike MagistaX Proximo II TF Black/University Red/White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, MEN'S NIKE MERCURIAL SUPERFLY FG Urban Lilac/Black/Bright Mango,Nike Air Jordan Force 9 IX Low Blue Orange GreyMen's Nike Mercurial Vapor XI FG Obsidian/Gamma Blue/Glacier Blue/White,.
The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike MercurialX Finale IC Black/Anthracite/Black,NIKE Air Jordan OG 7 VII OlympicMEN'S NIKE METCON 1 Grey,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike Roshe NM QS Black/Wolf Grey/White,Nike Air Jordan Showm (Black/Metallic Silver) 313626 001Men's Nike Roshe Two Black/Sail/Volt/Anthracite,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Men's NIKE SB LUNAR STEFAN JANOSKI MID SHIELD Obsidian/Gum Medium Brown/White,Nike Air Jordan SP Trainer (Silver/Midnight Navy/White) 315177 061MEN'S NIKE SFB JUNGLE British Khaki/British Khaki,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Nike Tiempo Legacy II FG Pure Platinum/Black,Nike Air Jordan Team Reign (White/White/Varsity Red) 311833 116Men's Nike TiempoX Lunar Legend VII Pro TF Black/Black/Total Orange,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Nike Vapor Untouchable Pro PF 839924 018,NIKE AJF 20 Low Black Graphite WhiteMen's Nike Zoom Command Atmosphere Grey/Gum Medium Brown/White,.