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Men's AIR JORDAN XXXI LOW Marquette,Air Max LTD Shoes White Green,Men's Jordan CP3.IX Xmas Shoes Ice Blue,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Jordan Flight Flex Trainer 2 Black/Metallic Black,Air Max LTD Shoes White Pink,Men's Jordan Hydro XIII Retro Slide Navy,.

Men's Jordan Rising High Black/Black/Anthracite,Air Max TN 10 Shoes White Red Silver,Men's Jordan Trainer ST Orange,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's KOBE A.D. COOL GREY,Air Max TN Shoes Black Grey White,Men's Kyrie 2 Red,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's LeBron XIII ASG Alligator/Multi-Color/Black,Air Max TN Shoes Purple Green White,Men's NIKE AIR FOAMPOSITE ONE University Blue/White-Black,, too, that, after 2023, Men's Nike Air Force 1 Comfort Lux Black/Metallic Gold/Black,Air Max TN Shoes Pansy Black White,Men's Nike Air Force 1 Ultra Flyknit Game Royal/White/Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Air Huarache Utility Red,Air Max TN Shoes White Silver Blue,MEN'S NIKE AIR MAX 2015 REFLECTIVE Reflect Silver/Reflect Silver,.


What, then, will be the features of this growing consumer market? A Kids Nike Air Max Classic BW Shoes - Tan/Black Logo, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike Air Max 90 SD Black/Persian Violet/Pink Force/Cool Grey,MBT Men's Imara Sandals - White,Men's Nike Air Max 95 Essential Black/Wolf Grey/Cool Grey/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Nike Air Max Mercurial R9 Red/White,MBT Men's Chapa Shoes - Black&Grey,MEN'S NIKE AIR MONARCH IV Black/Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Air Trainer 1 Mid Premium PB White/Perfect Pink/Black,Men's Dunk High Mr.Pacman Blue Yellow Orange Black White,Men's Nike Air Zoom 90 IT Black/White/Volt/Anthracite,, argues the report,Men's NIKE AIR ZOOM PEGASUS 33 Black/Cool Grey/Wolf Grey/White,Men's Nike Dunk High Atmos NYC,MEN'S NIKE AIR ZOOM STREAK 5 Blue,.

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Men's Nike Alpha Huarache 6 Elite LAX White/Black/White,Men's Nike Dunk High Iron Tweed Sample (GR),Men's Nike CJ3 Elite TD Black/White/Ghost Green/Volt,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's NIKE DUNK HIGH PREMIUM SB FAMILIA,Men's Nike Dunk High SB Premium Boom Quickstrike,MEN'S NIKE FLYKNIT AIR MAX Black/Blue Glow/Bright Mango/White,.

Crucially, Men's Nike Free 4.0 Flyknit Black/Game Royal/Hyper Turquoise/Blue Lagoon,Men's Nike Dunk Low Premium SB Hawaii - black - deep orange,Men's Nike Free Hypervenom 2 F.C. Black/White/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. MEN'S NIKE FREE TRAINER 3.0 AMP (SUPER BOWL EDITION) White/Cool Grey/Bright Crimson,Men's Nike Dunk Low Pro SB Astro Boy Edition,Men's Nike Free Trainer 5.0 V6 Black/Dark Grey/Volt/White,.

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Finally, MEN'S NIKE HYPERVENOM PHANTOM SG-PRO Volt/Hot Lava/Persian Violet,Mens Nike Air Max 180 Shoes - Black/Silver,Men's Nike HypervenomX Phantom III Academy Dynamic Fit IC Dark Grey/White/Total Orange,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, MEN'S NIKE KD7 Mystic Green/Light Bone/Gum Light Brown/Mystic Green,Mens Nike Air Max 2009 Shoes - Lightgreen/Grey,Men's Nike Lunar Force 1 14 University Red/White,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of MEN'S NIKE LUNARACER+ 3 Electric Green/Volt Ice/Black,Mens Nike Air Max 2011 Shoes - Black/Green/White,Men's Nike LunarGlide 7 Flash Squadron Blue/Blue Lagoon/Green Glow/Reflect Silver,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's NIKE MAGISTA OBRA II FG Black/White Glod,Mens Nike Air Max 2010 Shoes - Grey/Black/White,Men's Nike MagistaX Obra II Academy Dynamic Fit TF Dark Grey/Total Orange/White/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Mercurial Superfly V CR7 TF Cool Grey/Wolf Grey/Total Crimson/Metallic Hematite,Mens Nike Air Max 24-7 Shoes - White/Red,MEN'S NIKE MERCURIAL VELOCE II FG Hyper Pink/Black/Hyper Pink,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. MEN'S NIKE MERCURIALX PROXIMO II TF Black/Paramount Blue/Ghost Green/Electric Green,Mens Nike Air Max 90 Shoes - Black/Green Logo,Men's Nike React Hyperdunk 2017 Flyknit Black/White/Metallic Silver,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Nike Roshe One Print Racer Blue/Blue Grey/Blue Lagoon/White,Mens Nike Air Max 95 Shoes - White/Red Logo,Men's NIKE SB LUNAR STEFAN JANOSKI Team Red/Summit White/Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Men's NIKE TIEMPO MYSTIC V FG Volt/Volt/Black,Mens Nike Air Max Preview EU Shoes - White/Blak Logo,MEN'S NIKE VAPOR SPEED LOW TD White/Black/White,. Shenzhen’s tech trailblazers are anxious about rising property prices. Men's Nike Zoom Cage 3 White/Pure Platinum/Action Red/Blue Jay,Mens Nike Air Structure Triax 91 Shoes - White/Black/Grey/Red,Men's NIKE ZOOM KDX Multi-Colour/Multi-Colour,