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Nike Air Jordan 13 Retro White Black Red Sneakers 3125976,Nike Free RN 2 Men's GreyNike Air Jordan 3 Retro Red Black White Sneakers 3126019,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.


Nike Air Jordan 4 Retro Thunder Sneakers 3126094,Nike Solarsoft II Flipflops Men's GreyNike Air Jordan 4 Retro Suede Grey-Orange/Navy Blue Sneakers 3126168,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Jordan 5 White/Black/Red Sneakers 3126251,Nike Air Presto Fly Men's WhiteNike Air Jordan 6 Suede Grey White Sneakers 3126326,.

Nike Air Jordan 8 Retro Phoenix Suns Sneakers 3126392,Nike Flyknit Air Max Men's BlackNike Jordan Spizike Black/University Yellow Sneakers 3126486,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Jordan Fight Club '91 Gym Red/Black-Night Stadium Sneakers 3126520,Nike Solay Flip Flops Men's GreyNike Jordan Son of Mars Low Black/Grape Ice Sneakers 3126594,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).


Assume, instead, Nike Air Max 2011 Mens Blue Skyblue Sneakers 3126924,Nike Air Max Thea Children GreyNike Air Max Mens Leather Blue White Sneakers 3127015,, too, that, after 2023, Nike Air Max 89 Mens Gray Yellow Sneakers 3127141,Nike Air Huarache Children WhiteNike Air Max 90 HYP FRM Mens White Black Sneakers 3127207,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max Excellerate+2 Mens Black Blue Sneakers 3127302,Nike Rift Children GreyNike Air Max LTD 3 Mens White Skyblue Sneakers 3127359,.

What, then, will be the features of this growing consumer market? A Nike Magista Opus II FG Children Blue delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max 2011 Unisex Gray Green Sneakers 3127466,Nike Mercurial Victory VI IC Children BlackNike Air Max 90 PRM EM Unisex Blue And White Sneakers 3127521,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Presto 5 Mens Anti Fur Sneakers Black Red Line 3127847,Nike Free RN Infant BlackNike Air Presto Mens Anti Fur Embroidered Black Red White 3127905,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Lunar Hyperdunk X 2012 James Black/Blue Basketball Shoes 3128082,Nike Air Force 1 Junior WhiteNike KD VI Elite Series Team Collection Basketball Shoes 3128159,, argues the report,Nike Kobe 8 System MC Gradual Change Jade/White Basketball Shoes 3128225,Nike Air Force 1 Mid Flyknit Junior WhiteNike LeBron 11 P.S. Elite Black-Jade Basketball Shoes 3128343,.


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Crucially, Nike Dunk SB High pale goldenrod Mens Sneakers 3128842,Nike Floodlight Hypervenom Phade II FG Junior OrangeNike Dunk SB High polka dot white Mens Sneakers 3128857,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Free 5.0+ Mens Running Shoe Black Green Blue 3129091,Lovely Adidas Performance Snowtrail Cp - Winter Boots - Dark Sand/Chalk White G26i8496Nike Roshe Run Mide Suede Mens Shoes Black Silver Yellow 3129200,.

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Finally, Nike Zoom Terra Kiger Gray Blue Red Mens Sneakers 3129617,Nike Zoom Pegasus Print Junior BlackNike Hypervenom ACC Phantom AG Cleats Lime Green Black White 3129742,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike HyperVenom Phantom TF Cleats Black Pink 3129811,Gorgeous Adidas Performance Terrex Swift Solo - Climbing Shoes - Black/Lead D67n5152Nike Mercurial Vapor IX FG All Black 3129950,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Mercurial Vapor IX CR7 TF Cleats Fluorescent Green Black 3130023,Price Reduced Adidas Performance Anzit Dlx - Trainers - Mustang Brown/Grey Blend E26u7066Nike Mercurial Vapor VIII Superfly Fourth TRX FG CR White Blue 3130153,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Mercurial Vapor X AG Cleats Black Light Green 3130225,Gorgeous Adidas Performance Anoket - Flip Flops - Red Zest P59v7094Nike T90 Laser IV ACC FG Shoes Crimson Black 3130376,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Tiempo Legend V FG Leather Soccer Cleats Black White 3130477,Where To Buy Adidas Performance Cw Libria Pearl Cp - Winter Boots - Core Black D88v3479Boss Orange Volentin Men VM50729,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Clae Bradley Men KE60752,Hot Charm Adidas Performance Cw Choleah - Winter Boots - Midnight Grey/Raw Pink/Chalk White O47s6996Dc Shoes Mens Mikey Taylor Shoe Men WE76233,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Globe Gs Chukka Men XS41325,Excellent Quality Adidas By Stella Mccartney Nangator 2 - Winter Boots - Bold Onix/Antique White/FliNew Balance Classics 996 Men KV70016,.

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About this Special Report

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