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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Huarache Ultra Breathe Junior Blue,Jordan Shoes Men Infrared/Black/White/Infrared Model:512,Nike Rift Junior Pink,.

Cost Charm Adidas Performance B Lace Dlx - Trainers - Night Flash/Core Black/Borang S27l3124,Jordan Shoes Men Black/Black/White Model:797,Buying New Adidas Performance Cw Libria Pearl Cp - Winter Boots - Core Black O2g6559,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Superior Quality Adidas Originals Stan Smith - Trainers - Blanc/Rouge O56g6017,Jordan Shoes Men Navy/Black/Light Bone/White Model:116,Fashionable Style Adidas Originals Zx 700 - Trainers - Core Black/White/Frozen Green F44v8897,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Counter Genuine Converse Cons Tre Star - Trainers - Inked/Roadtrip Blue/White C65u6337,Nike Sportswear Men Blue Lagoon/Black Model:921,Popular Converse Chuck Taylor All Star - High-Top Trainers - Back Alley Brick S15v4944,, too, that, after 2023, Fascinating Converse Chuck Taylor All Star Ox Dainty - Trainers - Black L43e3803,Nike Sportswear Men White/Black/White Model:186,Price Down Converse Chuck Taylor All Star - Trainers - White/Black/White I58l5259,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Reliable New Balance Wl574 - Trainers - Azalea Q35v5462,Nike Sportswear Men White/Grey Model:596,Complete Price Nike Sportswear Roshe One Hyperfuse - Trainers - Racer Blue/Black G93i4829,.

What, then, will be the features of this growing consumer market? A Nike Running Men Orange/Black/White Model:445, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Shop For The Best Nike Sportswear Air Huarache Utility - Trainers - Pure Platinum/Black/Dark Grey/Wo,Nike Basketball Men Black/White Model:660,Exclusive Nike Sportswear Air Huarache Run Ultra - Trainers - Black K24c8216,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Fascinating Nike Performance Air Max 2016 - Cushioned Running Shoes - Hyper Orange/Black/Sunset Glow,Nike Basketball Men Orange/Bright Crimson/Black Model:830,Satisfactory Reebok Classic Ventilator Ii - Trainers - Black/White W2i6029,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Charming Timberland Euro Hiker - Lace-Up Boots - Black T33x8612,Nike Basketball Men Gorge Green/Electric Green/Metallic Silver Model:491,Big Discount Wholesale Price Timberland Newport Bay - Slip-Ons - Blue/Vintage Indigo H4l7639,, argues the report,Vans Slip-On Lite - Slip-Ons - High Rise/White G68f8012 Shop,Nike Tennis Men White/Black/Metallic Silver Model:384,Vans Classic - Slip-Ons - Black/Pewter B9g9377 Fashion Cheap,.

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Nike Kids Air Jordan 11 All Black Sneakers 3125555,Nike Basketball Men Grey/Night Silver/Deep Pewter/Black Model:151,Nike Kids Air Jordan 4 Black Yellow Sneakers 3125615,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Jordan 1 Retro '97 Black/White-Gym Red Sneakers 3125751,Nike Soccer Men Gold Grain/ Red/Black Model:906,Nike Air Jordan 11 Low Black-White/Icy Red Sole Sneakers 3125822,.

Crucially, Nike Air Jordan XIII White Black Purple Sneakers 3125929,Jordan Shoes Men White/Cool Blue/White Model:533,Nike Air Jordan 3 Wolf Grey/White Cement Sneakers 3126038,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Jordan 4 Suede Green Glow Sneakers 3126078,Jordan Shoes Men Red/Black Model:971,Nike Air Jordan 5 Retro Black-Red/Metallic Silver Sneakers 3126237,.

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Finally, Nike Air Jordan 9 Retro White Black Sneakers 3126395,Nike Soccer Men Green /Black/Green Model:311,Nike Jordan Trunner Dominate Pro Grey/Neo Turquoise-Black Sneakers 3126517,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Max 1 Mens Black Yellow Sneakers 3126902,Nike Training Men Sage/Sage Model:920,Nike Air Max Mens Blue Green Sneakers 3127004,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max 24 7 Mens White Red Sneakers 3127136,Jordan Shoes Men Laser White/Metallic Silver Model:496,Nike Air Max 90 HYP FRM Mens White Black Sneakers 3127207,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max Humara Mens White Black Sneakers 3127316,Jordan Shoes Men Metallic Silver Model:881,Nike Air Trainer Max 1.3 Bresathe MP Mens Gray Yellow Sneakers 3127419,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Max 90 PREM TAPE Unisex All White Sneakers 3127510,Nike Football Men Navy/White/Tide Pool Blue Model:733,Nike Air Presto 2 Mens Carving Sneakers Royal Blue White 3127821,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Presto Camouflage Mens Deep Blue Red 3127920,Jordan Shoes Men Retro Model:449,Nike Hyperdunk XDR Black-Blue Basketball Shoes 3128124,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Kobe 9 Elite Inspiration Basketball Shoes 3128227,Jordan Shoes Men Pure Gold Model:156,Nike Zoom Lebron Soldier 7 Black/Purple/Fluorescence Green Basketball Shoes 3128388,.

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About this Special Report

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