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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Huarache Ultra Breathe Junior Blue,Jordan Shoes Men Infrared/Black/White/Infrared Model:512,Nike Rift Junior Pink,.
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What, then, will be the features of this growing consumer market? A Nike Running Men Orange/Black/White Model:445, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Shop For The Best Nike Sportswear Air Huarache Utility - Trainers - Pure Platinum/Black/Dark Grey/Wo,Nike Basketball Men Black/White Model:660,Exclusive Nike Sportswear Air Huarache Run Ultra - Trainers - Black K24c8216,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Fascinating Nike Performance Air Max 2016 - Cushioned Running Shoes - Hyper Orange/Black/Sunset Glow,Nike Basketball Men Orange/Bright Crimson/Black Model:830,Satisfactory Reebok Classic Ventilator Ii - Trainers - Black/White W2i6029,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Charming Timberland Euro Hiker - Lace-Up Boots - Black T33x8612,Nike Basketball Men Gorge Green/Electric Green/Metallic Silver Model:491,Big Discount Wholesale Price Timberland Newport Bay - Slip-Ons - Blue/Vintage Indigo H4l7639,, argues the report,Vans Slip-On Lite - Slip-Ons - High Rise/White G68f8012 Shop,Nike Tennis Men White/Black/Metallic Silver Model:384,Vans Classic - Slip-Ons - Black/Pewter B9g9377 Fashion Cheap,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max 24 7 Mens White Red Sneakers 3127136,Jordan Shoes Men Laser White/Metallic Silver Model:496,Nike Air Max 90 HYP FRM Mens White Black Sneakers 3127207,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max Humara Mens White Black Sneakers 3127316,Jordan Shoes Men Metallic Silver Model:881,Nike Air Trainer Max 1.3 Bresathe MP Mens Gray Yellow Sneakers 3127419,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Nike Air Max 90 PREM TAPE Unisex All White Sneakers 3127510,Nike Football Men Navy/White/Tide Pool Blue Model:733,Nike Air Presto 2 Mens Carving Sneakers Royal Blue White 3127821,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Presto Camouflage Mens Deep Blue Red 3127920,Jordan Shoes Men Retro Model:449,Nike Hyperdunk XDR Black-Blue Basketball Shoes 3128124,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Kobe 9 Elite Inspiration Basketball Shoes 3128227,Jordan Shoes Men Pure Gold Model:156,Nike Zoom Lebron Soldier 7 Black/Purple/Fluorescence Green Basketball Shoes 3128388,.