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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Kids Nike Air Lightest Jordan 12 Flu Game Bred 2016 Receipt XII Retro Black Red Order 130690-002 Basketball Create Shoes,New High-quality Basketball Shoes - Mens Nike KD 7 Bright Crimson/Ivory/Emerald GreenNEW DS 2018 Nike Air Jordan Retro 3 Black top Quality Cement Awesome Grey Fire Red OG 854262-001,.

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What, then, will be the features of this growing consumer market? A New List Boots Shoes - Mens Nike ACG Manoa Black/Black/ delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, 4 Raglan - White Basketball - Men's - Jordan Retro 13 3 Gym Red 0IZ6989 - Clothing,New Running Shoes - Mens ASICS 33-FA Cloud/Titanium/Yellowadidas Climastorm Fleece FullZip Hoodie - Training - Chili Bold Orange 9KM5453 - Clothing - Men's,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, adidas Originals CLR84 Woven Track Pants - Casual - Men's - Black 4GA1243 - Clothing,New Running Shoes - Mens Nike Air Max 90 Cool Grey/Black/Medium Ash/Bambooadidas Response 5" Shorts - Men's - Black Collegiate Royal 0EK6695 - Running - Clothing,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. AG - Soccer - Men's - Silver Metallic adidas ACE 16.2 Primemesh FG Core Black Solar Red 6UK8788 - Shoes,New List Running Shoes - Mens adidas Springblade Razor Vivid Berry/Metallic Silver/Solar SlimeArctic Orange Shoes - Basketball - Nike Blazer Low - Arctic Orange Sail 7NP3570 - Men's,, argues the report,Basketball - Black Cool Grey 2JN10758 - Jordan AJ All Season Compression Shorts - Clothing - Men's,New Style Running Shoes - Mens adidas Originals ZX Flux Black/Black/RedBasketball - Dark Grey 7BL8574 - Jordan Flight Victory Shorts - Clothing - Men's,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Casual - Medium Grey Heather 9LL2192 - PUMA EVO Full Zip Hoodie - Clothing - Men's,Nice Looking Casual Shoes - Mens Timberland 6" Premium Waterproof Boots Jet BlackCasual - Men's - Nike Tech Fleece Long Sleeve Crew - Track Red Black 1AQ11215 - Clothing Track Red,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Casual - Nike Woodside II - Shoes - Black Black 3OL7030 - Men's Black Black,Offers Basketball Shoes - Mens Jordan AJ 1 Low Black/Black/Gym Red/WhiteCasual - Under Armour Pursuit Stealth Thermal - Clothing - True Grey Heather True Grey Heather 1DO5836 - Men's,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Clothing - adidas Originals Beckenbauer Track Top - Legend Ink 1DI4572 - Casual - Men's,Offers Casual Shoes - Mens PUMA Roma Black/Limestone GreyClothing - Basketball - Nike Flex Hyper Elite Shorts - Deep Night Track Red 3NV6840 - Men's,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Clothing - Casual - Men's - Under Armour Waffle Long Sleeve Crew - Light Cream Heather Graphite 4BO8047 Ivory,Offers Running Shoes - Mens Under Armour Assert V Black/Black/Metallic SilverClothing - Jordan 23 True Elephant Print Raglan - Men's - Gym Red Black 6UK6167 - Basketball,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Clothing - Men's - Black 9NN2218 - Nike Modern Woven V442 Shorts - Casual,Official Casual Shoes - Mens Jordan Flight 9.5 Dark Grey/Dusty Cactus/Black/Wolf GreyClothing - Men's - Jordan AJ All Season Compression Tank - Basketball - White Cool Grey 8MG6689,.

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About this Special Report

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