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Nike Engineered Half-Zip 640095-088 Dove Grey/Dove Grey/Anthracite,New Balance 574 Beach Cruiser Casual Shoes Men Grey/White/Brown,Nike Field General 623426-719 Tour Yellow/Dark Grey Heather,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Football 639849-010 Black/Game Royal,Converse Chuck Taylor Ox Quilted Nylon Casual Shoes Men Black,Nike Graphic Short-Sleeve 631893-010 Black/Neo Turquoise/Neo Turquoise,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Hypercool Dri-FIT 3/4-Sleeve (MLB Orioles) 00030455X-OR1 Black,New Balance 999 Casual Shoes Men Grey/Green,Nike JDI Knurling Grit 646099-100 White/Light Blue Lacquer/Dove Grey,.

Nike KO Chainmaille Pullover 597790-385 Bleached Turquoise/Seaweed/Seaweed,Nike Air Force 1 Low Suede Casual Shoes Men Grey/Platinum/White,Nike Legacy 534814-018 Black/Volt/Matte Silver,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Legend Speed (MLB Yankees) 00030439X-YN1 Navy,Nike Roshe One Flyknit Premium Casual Shoes Men Blue/Green,Nike Major Moment Vapor 639937-494 Blue Graphite/Anthracite,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Platinum Fly Rush 2.0 Half-Zip (NFL Bengals) 597624-060 Anthracite/Metallic Silver,Nike Roshe One Casual Shoes Men Red/White/Black,Nike Player Pride (NFL Broncos / Peyton Manning) 606952-827 Brilliant Orange/Dark Grey Heather,, too, that, after 2023, Nike Pro Combat Core 2.0 Fitted Short-Sleeve Crew 449787-102 White/White/Cool Grey,Nike Roshe One Premium Cb Casual Shoes Men Dark Grey/Dark Grey/Red/Black,Nike Pro Combat Hypercool 2.0 Compression 449811-017 Black/Cool Grey/Cool Grey,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Pro Combat Hyperstrong Slider 1.5 634677-480 Game Royal/Game Royal/Volt,Polo Ralph Lauren Hanford Skate Vulc Casual Shoes Men Grey/Light Blue,Nike Rally Sphere Print Crew 621059-233 Medium Ash/Gym Red,.

What, then, will be the features of this growing consumer market? A Nike Stefan Janoski Max Casual Shoes Men Grey/White, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Paris Saint-Germain Color Flash Stadium Third 655334-698 Light Crimson/Pimento/Midnight Navy/Midnight Navy,Polo Ralph Lauren Vaughn Casual Shoes Men Blue/Blue,Nike Air Flight Low White Black Hot Lava (318644-102),.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Force 1 Low Military Blue White,Puma R698 X Roxx Casual Shoes Men Black/White,Nike Air Huarache Cedar Deep Burgundy,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Jordan 14 XIV Retro 2014 Black Toe White,Puma Carson Runner Knit Casual Shoes Men Navy Blue/Light Turquoise/White/Yellow,Nike Air Jordan Future Low Wolf Grey Infrared 23,, argues the report,Nike Air Max 1 Leather Black White Dark Grey,Puma Suede Emboss Classic Casual Shoes Men Red/Brown,Nike Air Max 90 Black Deep Garnet Grey,.

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Nike Air Max 90 OG 2013 Sail Infrared,Reebok Ventilator Acid Wash Casual Shoes Men Blue/Grey Red,Nike Air Max Lunar 1 Black White Volt,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Pegasus 83 LTR Anthracite Lunar Grey Sail (616324-012),Nike Air Jordan Flight 23 Off Court Shoes Men White/Red/Black,Nike Air Zoom Elite 8 Total Orange Black Ghost Green (748588-803),.

Crucially, Nike Classic Cortez Nylon Military Blue Kumquat,Nike Air Jordan Eclipse Off Court Shoes Men Grey/White/Black,Nike Dunk Low Pro SB Laser Crimson Black Red,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Free 4.0 Flyknit Black White Grey,Nike Jordan Flight Tradition Off Court Shoes Men White/Grey,Nike Free OG 14 Volt Black Pine Green,.

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Finally, Nike Jordan Hydron 7 VII Retro Sandals Slide Dark Grey Turquoise Blue Orange,Nike Air Max 1 Essential Running Shoes Men Black/White/Blue,Nike KD Trey 5 II EP Black Silver Photo Blue Hyper Crimson,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Lebron 10 X Low Tarp Green Neo Turquoise Poison Green,Nike Air Max 95 Essential Running Shoes Men Black/Turquoise/Dark Grey,Nike Lebron ST 3 III Unversity Red Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Lunarglide 5 Wolf Grey Black Sonic Yellow,Nike Air Max Ltd 3 Running Shoes Men Black,Nike Roshe One Winter Black Sail,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike SB x Civilist Zoom Stefan Janoski PR QS River Spree,Nike Air Max Sequent Running Shoes Men Black/Dark Grey/Black,Nike Zoom BB 1.5 Black Club Purple Grey (472249-001),.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Adidas Originals Superstar Mens Shoes Two Tone Mesh Red Pink BY8711 Size US 10.5,Nike Air Max Tavas Running Shoes Men Grey/Black/Dark Grey/Platinum,Adidas Predator Tango 18.1 TR Boost CP9268 Shoes Mens Sizes,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. ADIDAS MEN 'S BOOST NMD R1 STLT PK PRIMEKNIT BLACK RED CQ2385,Nike Flex 2016 Rn Running Shoes Men Blue/Metallic Silver/Black/White,Adidas Crazy 8 ADV (ASW),, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men 's adidas NMD R2 Casual Shoes Navy/White AC8195 NBG,Nike Free 5.0 Print Running Shoes Men Khaki/Silver/Black,adidas Crazy Light Boost 2018 Men 's Scarlet/White/Black/Grey DB1069,.

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About this Special Report

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