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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, * Mens White Skyblue Red Air Max 90,UK - (Svf) Converse 1J622 All Star Hi High Top Sneaker Canvas Purple Lila Violett 175 Z8k1965,* Nike Air Max 90 Black Red Mens Shoes,.

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Assume, instead, * White Blue Adidas Men Iv Porsche,UK - All Star Converse High Top Black Leather Trainers Size Uk 4 Eu 36.5 W10u9629,* White Green Red Adidas Men Shoes,, too, that, after 2023, * Yellow White Air Max 2014 Nike New Shoes,UK - All Star Leather Converses [White & Size: Uk9] Z59t9027,2017 Original ASOS Lace Up Boots Leather Men 9096-7228,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Cheap Ted Baker Archerr Derby Brogue Shoes Men 6619-5600,UK - Black Leather Converse Trainer Size F14u7175,Authentic Selected Homme Royce Suede Chelsea Boots Men 1927-7432,.

What, then, will be the features of this growing consumer market? A UK - Bridal Bling Personalised Ribbon Converse All White Mono Converse 3 4 5 6 7 8 X47c7003, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, 60% Off Discount Puma Trimm Quick MU Trainers Men 1360-9661,UK - Chuck Taylor Converse Hi Top. Ltd Edition B&W Saw Tooth Jazzy Print Uk 4 O22u2860,Hot Sale New Balance 70s Running 420 Trainers In Burgundy Men 4858-3765,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Wholesale K-Swiss Classico Sport Trainers Men 3382-8285,UK - Chuck Taylor 2 Converse Band New Y65p3382,Provide Best Glorious Gangsta London Lo-Top Trainers Men 2489-4741,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Get Discount Dr Martens Penton Penny Loafers Men 1888-2051,UK - Converse I26n6192,2017 Best Converse All Star Hi Plimsolls Men 2810-3634,, argues the report,Retail ASOS Chelsea Boots Suede With Strap Detail Men 2873-1960,UK - Converse Aero Jam 144261C Larry Johnson Grandmama Sz 11.5 Y92v5063,Authentic Adidas Originals Stan Smith TrainersMen 4499-3194,.

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Asics Blue White Deep Blue Leather Gel Pursuit 2 Cushioned Running Shoes Nightclubs Patent,UK - Converse 8.5 Silver New L55g4322,Asics Gel-Flux 3 Racing Red Silver Running Shoes Mens,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Asics Gel-Zaraca 4 Blue Silver Running Shoes Mens,UK - Converse All Star 1970S Dc Comics Batman Edition Uk Size 8 Men'S Hi Top Trainers B40f9179,Asics Mexico 66 White Blue Trianers Unisex,.

Crucially, Asics White Silver Fuchsia Volleyball Shoes Gel Task Sole Vulcanised Sole Unit,UK - Converse All Star Ct Hi Verde Petrolio 151172C H34t3363,Canvas White Black Ralph Lauren Rugby And Tote,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men Asics Colour Gel-Dedicate 4 Tennis Shoes Black White Silver,UK - Converse All Star Customised Diamant,Men Asics Running Shoes Colour Asics Fuzex Hot Orange Blue Indigo Blue,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas UK Shop - Adidas Pro Model Shoes (Black) for Kids,Low-cost direct - Converse Low Ct All Star Uk 7 Ox Daisy Print Trainers Floral Flower Blue 551549C,Adidas UK Shop - Adidas D Rose 7 Shoes (Grey) for Men,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Adidas UK Shop - Adidas adiease Premiere ADV Shoes (Green) for Men,Low-cost direct - Converse Metallic Dainty 3.5 H43b3033,Adidas UK Shop - Adidas Tubular Nova Primeknit Shoes (Beige) for Men,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Adidas UK Shop - Adidas Energy Boost 3 Shoes (Grey) for Men,Low-cost direct - Converse One Star Pro Mid K69b7503,Adidas UK Shop - Adidas Trefoil Track Suit (Pink) for Kids,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas UK Shop - Adidas Badge of Sport Side 3-Stripes Tee (Green) for Men,Low-cost direct - Converse One Star Trainers/ Shoes Off White Uk 7 .5 Us 9.5 Eur 41 Festival D1,Adidas UK Shop - Adidas 76ers Away Replica Tee Jahlil Okafor (Blue) for Men,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Adidas UK Shop - Adidas Toolkit Graphic Tee (Black) for Men,Low-cost direct - Converse All Star Hi Denim Destroyed - 156738C Z82j6757,Adidas UK Shop - Adidas Response Astro Hoodie (Blue) for Men,.

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About this Special Report

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