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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Shox R4 Velcro Men Shoes Silver White Black,Air Jordan CP (White/Metallic Silver/Lt Graphite/Varsity Red) 317763 104,Puma Lazy Insect II Trainers Black Blue,.
Men's Air Jordan 1 Retro High Nouveau Green,Air Jordan Enhancer (white metallic silver black) 317845 101,Men's Air Jordan 13 Retro White/Team Red/Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Air Jordan 9 Retro "THE SPIRIT",Air Jordan Flipsyde (Black/Varsity Royal/White) 323100 041,Men's Air Jordan Retro 11 Low WHITE/METALLIC GOLD,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).
Assume, instead, Men's AIR JORDAN XXXI LOW Marquette,Air Jordan Fusion 20 White Black Varsity Red 331823-101,Men's JORDAN B. FLY Black/White/Concord,, too, that, after 2023, Men's Jordan Flight Tradition White/Cool Grey,Air Jordan Hoops Low (white metallic silver black varsity red) 314312 105,Men's Jordan Melo 11 Black/Medium Berry/Anthracite/Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Jordan Super.Fly 3 Black/White-Varsity Red,Air Jordan Jumpman Jeter Six4 Three (White Silver),Men's KD 8 Lifestyle Black/Metallic Silver/Metallic Gold/University Red,.
What, then, will be the features of this growing consumer market? A Air Jordan Nu Retro 2 (Black Silver) 317163 132, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Kyrie 2 ASG,Air Jordan Retro NU Black White Legendary,Men's LeBron Soldier 9 (Team) Game Royal/White/Blue Hero/Metallic Silver,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's NIKE AIR FOAMPOSITE PRO Black & White',Air Jordan Spizike Shoes (Black/Varsity Maize/Varsity Red) 315371-071,Men's Nike Air Force 1 Black/Blue Legend/White/Aluminum,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's NIKE AIR FORCE 1 ULTRA FORCE MID Gym Red/White/Gym Red/Gym Red,Air Jordans 1 I Retro High DMP Bulls vs. Celtics 60+ Pack 371381-991,Men's Nike Air Jordan 1 Retro 86 Black/White/Dark Concordia,, argues the report,MEN'S NIKE AIR MAX 2015 REFLECTIVE Reflect Silver/Reflect Silver,Air Max 180 Shoes Black Yellow,Men's Nike Air Max 90 Mid Winter Gym Red/Wolf Grey/Black,.
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Crucially, Men's NIKE AIR ZOOM CABOS NAVY,Air Max 90 Shoes Black Blue White,Men's NIKE AIR ZOOM PEGASUS 34 Black/Metal Gold,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Nike Air Zoom Vomero 12 Deep Royal Blue/White,Air Max 90 Shoes Grey Black Red,Men's Nike Alpha Pro 2 TD Black/Metallic Dark Grey/White,.
Finally, MEN'S NIKE FLEX RUN 2014 Cool Grey/Gym Red/White/Black,Air Max 95 Comet Children Shoes Grey Beige Red,Men's Nike Force Zoom Trout 3 Wolf Grey/Reflect Silver/Metallic Dark Grey,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,Air Max 95 Shoes White Grey Black,Men's NIKE FREE SB Fortress Green/Black/Gym Red,.
The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike Free Trainer 5.0 V6 Black/Cool,Air Max BW Shoes Silver Black Grey,Men's Nike Hyperdunk 2015 (Team) University Blue/Ice Blue/White/Metallic Silver,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, MEN'S NIKE HYPERVENOM PHANTOM SG-PRO White/Total Crimson/Blue Lagoon,Air Max LTD Shoes Black White Red,Men's Nike HypervenomX Phelon III Dynamic Fit TF Black/Game Royal/White,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. MEN'S NIKE KOBE 9 ELITE Black/Volt/Anthracite/Metallic Gold,Air Max LTD Shoes White Grey Orange,Men's Nike Lunar Fire White/Photo Blue/Anthracite,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. MEN'S NIKE LUNARECLIPSE 5 Blue Lagoon/Black/Dove Grey/White,Air Max TN Shoes Black Grass White,Men's Nike LunarTempo Blue Lagoon/Summit White/Ghost Green/Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's NIKE MAGISTA OPUS FG Black/Blue Lagoon/Volt/White,Air Max TN Shoes Purple Grey,MEN'S Nike Mercurial Superfly CR7 SE 324K GOLD,.