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Men's Jordan Super.Fly 2017 Sail/Infrared 23/Black,New Air Jordan 1 fusion-Black/White/Red A4689-32Men's JORDAN ULTRA.FLY 2 White/White/Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's KD Trey 5 III Premium Black/White/Bright Crimson,New Air Jordan 13 - Fuchsia/White/ Black Scribbles A65465-16Men's Kobe XI Elite Purple/White/Yellow,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, MEN'S LEBRON 12 Black/Pink Pow/Blue Lagoon/Black,New Nike Air Jordan 13(XIII)-Blue/White/BlackMen's LeBron XIII Soar/Laser Orange/Total Orange/White,.

Men's Nike Air Foamposite Pro Gym Red/Black/Gym Red,New Nike Air Jordan 13(XIII)-Grey/WhiteMen's NIKE AIR FORCE 1 07 MID LV8 Binary Blue/Metallic Silver/Binary Blue,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Nike Air Force 1 High 07 Summit White/Matte Silver/Summit White,New Nike Air Jordan 6 Rings Black/White Red jr6006Men's Nike Air Huarache Action Green/Phantom/White/Vivid Orange,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Nike Air Huarache Ultra Breathe Volt,New Nike Air Jordan 6 ring Black White BlueMEN'S NIKE AIR MAX 2015 Anthracite/Black/Green Strike,, too, that, after 2023, Men's NIKE AIR MAX 2017 Black,Nike Air Force 1 25 Anniversary Top Grain LeatherMen's Nike Air Max 95 20th ANNIVERSARY,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Air Max 97 'Swarovski' Black,Nike Air Force 1 All Star 2010 White Metallic Silver BlackMen's NIKE AIR MAX INFURIATE LOW White/Wolf Grey/Pure Platinum/Black,.

What, then, will be the features of this growing consumer market? A Nike Air Force 1 07 White Golden Beige delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike Air Max Tavas SD Black/Pink Pow/Tour Yellow/White,Nike Air Force 1 Classic Low Mens shoes in WhiteMen's NIKE AIR PRESTO ESSENTIAL Black/White/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's NIKE AIR VAPOR ADVANTAGE Photo Blue/Light Magnet Grey/White/Hyper Punch,Nike Air Force 1 GS White Gold Rainbow OutsoleMEN'S NIKE AIR ZOOM ELITE 7 Volt/Black/Lyon Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's NIKE AIR ZOOM PEGASUS 33 Dark Grey/Black/Bright Citrus/White,Nike Air Force 1 Classic Mid Mens Shoes in Blue/WhiteMEN'S NIKE AIR ZOOM STREAK 5 Blue,, argues the report,Men's Nike Alpha Air Clipper '17 White/White/Black,Nike Air Force 1 Euro Mid Matrix White Metallic Gold BlackMen's NIKE BIG SWOOSH White/Black/White,.

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Men's Nike Dunk CMFT University Gold/White/Black,Nike Air Force 1 Low Black Blue Sapphire WhiteMen's Nike Field General 2 "Gridiron Grey",. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's Nike Flyknit Lunar 3 Cool Grey/Green,Nike Air Force 1 LE GS White Rose Marina Blue UlrlmMen's Nike Free 5.0 Anthracite/University Red/Hot Lava/Bright Crimson,.

Crucially, Men's Nike Free Hypervenom Mid 'Liquid Diamond' Black/Dark Grey/Black,Nike Air Force 1 Low Mens Shoes in Black/Yellow/White dot/GreyMen's Nike Free RN Flyknit Black/Ocean Fog/Ghost Green/White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Nike Free Trainer 5.0 V6 AMP (Ohio State) Wolf Grey/University Red/White/Black,Nike Air Force 1 Low Mens Shoes in White/Blue/Moss greenMEN'S NIKE HYPERDUNK 2014 TB Gorge Green/Electric Green/White/Metallic Silver,.

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Finally, Men's Nike Hypervenom Phelon II FG Green Glow/Hyper Orange/Metallic Silver,Nike Air Force 1 Low Mens Shoes in White/Gold/blackMen's NIKE HYPERVENOMX FINALE II TF Electric Green/Hyper Orange/Bright Mango/Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, MEN'S NIKE KOBE 9 PREMIUM Gorge Green/Electric Green/Metallic Silver,Nike Air Force 1 Low Premium Tennis Pack Black White Hot RedMen's NIKE LUNAR CONTROL 3 Black/Pure Platinum/Metallic Silver,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's NIKE LUNAR WAVERLY Obsidian/Summit White/Clearwater/Blue Lagoon,Nike Air Force 1 Michael Jackson Low in White/Brown/YellowMen's Nike LunarEpic Low Flyknit 2 Explorer White/Black/Metallic Red Bronze,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, MEN'S NIKE MAGISTA OBRA FG Poison Green/Black/Total Orange,Nike Air Force 1 Mid White White Varsity RedMen's NIKE MAGISTA ONDA IC Wolf Grey/Black/Turquoise Blue,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Manoa Black/Black/Black,Nike Air Force 1 Premium High Mens Shoes in White/Blue/Yellow/PlMen's NIKE MERCURIAL SUPERFLY V AG-PRO Black/Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Nike Mercurial Veloce III Dynamic Fit FG Light Armory Blue/Armory Blue/Armory Navy,Nike Air Force 1 Premium Low Mens shoes in Duke blue goldMEN'S Nike MercurialX Proximo II TF University Red/Bright Crimson/Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Nike PG 2 "Palmdale" Clay Green/Black,Nike Air Force 1 Premium Low Mens Shoes in White/Red/MaroonMen's Nike Roshe One Flyknit Premium Photo Blue/Atomic Teal/Hyper Turquoise/Soar,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Men's Nike SB Zoom Stefan Janoski Cool Grey/Black/White/University Orange,Nike Air Force 1 Supreme High Deep Burgundy Sail Work BootMen's NIKE TIEMPO GENIO LEATHER IC Black/White,. Shenzhen’s tech trailblazers are anxious about rising property prices. Men's Nike TiempoX Ligera IV IC Black/Black/White,Nike Air Force 1 Supreme Low Mens Shoes in Zebra stripenMen's Nike Vapor Speed Turf (Florida) Medium Olive/Black/Team Orange,