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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, 2015 Wholesale Nike Free Mens 3.0 V4 Chrome Yellow/Reflect Silver/Pure Platinum Running Shoes StoreS,Authentic & Low Price Asics Hyper Tri Grey Item:200413,2016- Comfortable Converse basketball shoes white green Fashionable Patterns,.

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What, then, will be the features of this growing consumer market? A Authentic & Low Price Nike Air Zoom Streak 5 Orange Item:200474, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Buy Nike Air Max Mens Lunar90 C3.0 White/Turbo Green/Atomic Teal/Black Trainers USA OnlineFashionabl,Authentic & Low Price Nike Dual Fusion Trail Grey Item:200522,Buy Nike Free Trainer 5.0 Mens Wolf Grey/Volt Cross Training Shoes USA OnlineValentine's Day,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Cheap Nike Air Max Mens Lunar90 C3.0 Midnight Navy/Light Base Grey/Dark Obsidian/Bright Magenta Trai,Authentic & Low Price Nike Dart 10 Msl Black Item:200504,Cheap Nike Roshe Run Mens Mango Sunset Exclusive Trainers OnlineConventional,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. adidas Originals Stan Smith CF Men White,Authentic & Low Price Nike Flex 2014 Rn Msl Grey Item:200540,Converse Chuck Taylor All Star II Ox Men Red,, argues the report,Converse CONS Star Player Ox Men Black,Authentic & Low Price Nike Free Trainer 5.0 V6 Amp Blue Item:200587,Nike Sportswear Blazer Mid Prm Men White,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Jordan AJ Compression Three-Quarter - Training Tights CR245874h,Authentic & Low Price Puma Agenor Dp Black Item:200759,Men's NikeCourt Dry Advantage - Tennis Polo IF488737o,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike Dry - Training Fleece Hoodie SQ298991e,Authentic & Low Price Puma Classico Fg Black Item:200789,Men's Jordan Ultimate Flight - Basketball Pants KL618990s,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Jordan Flight Diamond Cloud LE - Basketball Shorts LJ139170v,Authentic & Low Price Puma Faas 1000 V1.5 Black Item:200847,Men's Hurley One And Only - Rashguard NK188413s,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

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About this Special Report

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