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Experimental feature

Nike Free 5.0+ Mens Running Shoe Black Green 3129089,Nike Air Jordan 4 IV Red October Sneakers 3126194Nike Free Run+ 2 Mens Running Shoe Blue Grey White 3129133,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Lunar 5.5 Spider LT +2 Black White Mens Sneakers 3129587,Nike Air Jordan 5 Glow In The Dark Sole Black Grey Sneakers 3126219Nike CTR360 Maestri II Elite AG Black Red White 3129681,.

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Assume, instead, Nike Mercurial Vapor IX CR7 SE Limited Edition TF Cleats Black Rose 3130025,Nike Air Jordan 5 Retro Fire Red Black Tongue Sneakers 3126245Nike Mercurial Vapor VII Superfly III IC Blue White Orange 3130131,, too, that, after 2023, Nike Mercurial Vapor VIII TRX FG Euro 2012 Rose Red Black 3130185,Nike Air Jordan 6 Blue Pink Black For Sale Sneakers 3126288Nike Mercurial Veloce World Cup Soccer Cleats Lime Green Red Blue 3130280,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike T90 Laser IV KL FG White Red Black 3130388,Nike Air Jordan 6 Mesh White Black Sneakers 3126301Nike Tiempo Natural IV Leather TF Shoes White Black Yellow Green 3130453,.

What, then, will be the features of this growing consumer market? A Nike Air Jordan 5 Fire Red White/Black Sneakers 3126265 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Antoine + Stanley Brighton Tan/Blue Chelsea Boot Men UU95528,Nike Air Jordan 6 White/Infrared-Black Sneakers 3126284Brando Salvo Black Ankle Boot Men DA16795,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Clae Ellington Textile Men QH72603,Nike Air Jordan 6 Retro Black Red Sneakers 3126338Dc Shoes Mens Trase Slip Le Shoe Men GM74865,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Globe Daley Boots Men VK26003,Nike Air Jordan 6 Black Red with Jade Tag Sneakers 3126313H-Wood Langham Men WF43129,, argues the report,Le Coq Sportif Aceone Cvs Men VI23883,Nike Air Jordan 6 Black White with Plastic Tag Sneakers 3126307Puma Disc Sleeve Ignite Men RC38687,.

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Crucially, Mens Sports Shoes Trainers Running Sneakers Athletic Gym Tennis New Sportswear Black,Nike Air Jordan 9 Black White Red Sneakers 3126410Air Jordan 6 Sport Blue Blue,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. 2016 Fashion Knit Mens outdoor sports shoes canvas casual sneakers Athletic Shoes Gray,Nike Jordan CP3.VI AE Wolf Grey/Bright Crimson-Dark Grey-Electric Green Sneakers 3126434Fashion England Mens Breathable Driving Sports Casual Loafers Flat canvas shoes,.

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Finally, Mens outdoor sports LED Light UP shoes Canvas Casual Sneakers Athletic Knit Shoe,Nike Air Jordan Spizike 3M Black-Red/Silver-Tour Yellow Sneakers 3126462New Fashion England Mens canvas casual shoes Breathable Sports Running Shoes,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Piloti driving sports racing leather shoes Tifosi many sizes in men us Multi-Color,Nike Jordan Spizike Gym Red/Black-Dark Grey-White Sneakers 3126471New PABOLU Mens Sneakers Sport Breathable Casual Running Shoes,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of 50140 Navy SKECHERS Shoes Mens Memory Foam Sport Comfort Soft Light Train trainers Navy /,Nike Jordan Fight Club '91 White/Pink-Grape Ice-Black Sneakers 3126524SHOES VANS ,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, MENS VANS [T24c8093],Nike Jordan Son of Mars Low Black/Grape Ice-White Sneakers 3126588VANS "OLD SKOOL" SNEAKERS (IRON BROWN/WHITE) SUEDE SKATEBOARDING CLASSIC SHOES [V68x9714],.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. VANS SECANT LXVI CAMO KHAKI OLIVE [U16t2156],Nike Air Jordan 2 Retro White Red Hydro Slide Sandals Sneakers 3126575VANS TNT SG (ANTIHERO) BLACK TRUJILLO MEN'S SKATE SHOES SIZE 11.5 [J50l5654],, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. VANS ALOMAR FIBRA SINT,Nike Air Max 2011 Mens Gray Red Sneakers 3126929VANS ATWOOD HI ACTIVE PERF LEATHER WHITE WHITE [Y38w7245],, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. VANS ATWOOD WOOL TRAINERS MENS BLACK CASUAL SNEAKERS SHOES FOOTWEAR [L61s9491],Nike Air Max 2012 Mens Black Green Sneakers 3126976VANS AUTHENTIC LO PRO MEN US 10.5 BLUE SNEAKERS 2734 [V66p3420],.

About this Special Report

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