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Experimental feature

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Jordan CP3.VI AE Black/Gym Red-Cement Grey Sneakers 3126447,Nike Presto BR Junior Blue,Nike Jordan Spizike Glow-in-the-Dark Sole White Black Cement Sneakers 3126470,.

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Assume, instead, Nike Air Max 24 7 Mens Blue Gray Sneakers 3127123,High Quality Designer Adidas Originals Tubular - Trainers - Core Black/White Y44b5787,Nike Air Max 90 HYP FRM Mens White Red Sneakers 3127208,, too, that, after 2023, Nike Air Max 97 CVS Mens Red White Sneakers 3127301,Page Not Found,Nike Air Max Tailwind 6 Mens Suede Black Yellow Sports Shoes 3127388,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max KPU Unisex Dark Black White Sneakers 3127496,High Quality Designer Adidas Performance Ff Vedoro - Trainers - Dark Grey/Sesoye/Cbl N2b1797,Nike Air Max 90 PREM TAPE Unisex White Yellow Sneakers 3127542,.

What, then, will be the features of this growing consumer market? A Fashion Adidas Originals Porsche Typ 64 2.0 - Trainers - Black D82r2669, delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Presto 2 Mens Carving Sneakers Gray Green 3127816,Designs Adidas Performance Boat Lace Graphic - Trainers - Dark Grey/Chalk White/Orange X67q7623,Nike Air Presto 6 Mens Mesh Sneakers Black Red 3127875,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Foamposite 1 York Knicks Basketball Shoes 3128048,Gorgeous Adidas Performance Ff Vedoro - Trainers - Core Black/Solar Red/Solid Orange E18m7612,Nike Kobe 8 System Basketball Shoes Snake Green/Black 3128177,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Kobe 8 System MC Gradual Change Black/Gold Basketball Shoes 3128223,Superior Quality Adidas Performance Choleah - Winter Boots - Ash Purple/Raw Pink/Midnight Grey I16g6,Nike LeBron 11 P.S. Elite Green-White-Gold Basketball Shoes 3128350,, argues the report,Nike Zoom KD V ID Mint Green/Red/White Basketball Shoes 3128439,Adorable Adidas Originals Attitude Revive - High-Top Trainers - Core Black Q73o8272,Nike Zoom KD VI Thunder Away Basketball Shoes 3128516,.


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Crucially, Nike Free 4.0 V2 Mens Running Shoe Black Royal Blue 3129042,Economic Popular Adidas Originals Zx Flux Adv - Trainers - Grey/White C28k4156,Nike Free Run+ 2 Mens Running Shoe Dark Grey Blue 3129131,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Roshe Trainer Mens Black Gray Lemon Shoes 3129241,Low Price Adidas By Stella Mccartney Hikira - Walking Sandals - Black/White N91f5234,Nike Lunar Glide +4 Blue Red Mens Sneakers 3129545,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Mercurial Vapor VIII FG Edition Cleats Snake 3130161,Low Price Adidas Originals Rita Ora Zx Flux - Trainers - Legend Ink/Gold Metallic L80m6963,Nike Mercurial Veloce World Cup Soccer Cleats Lime Green Red Blue 3130280,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Mercurial Victory X Turf Soccer Cleats Black White Pink 3130364,Weave Adidas Originals Stan Smith - Trainers - White/Green N28x2473,Nike Tiempo Legend V FG Shoes Orange White Silver 3130482,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Brando Samuel Black Ankle Boots Men KM65208,Gorgeous Converse Chuck Taylor All Star - High-Top Trainers - Black N21m2488,Converse Chuck Taylor All Star High Street Ox Men RJ29093,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Double Oak Mills Thompson Leather Dress Boots Men MF12067,High Quality Adidas By Stella Mccartney Pureboost - Sports Shoes - Pomegranate/Mystery/New Grey A50n,H By Hudson Patterson Men QQ93323,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Le Coq Sportif Feretcraft 2 Tones Men LH77279,Get Cheap Converse Chuck Taylor All Star Ii - High-Top Trainers - Parchment/Navy/White L64r9771,Puma Court Star Crafted Men RS51828,.

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About this Special Report

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