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Men's NIKE LUNAR CONTROL 3 Pure Platinum/Bright Crimson/Black,Men's Nike Air Max 270 Black/White/Solar Red/AnthraciteMen's NIKE LUNAR MAGISTA II FLYKNIT FC Black/White/White/Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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MEN'S NIKE LUNAR TRAINER 1 Black/Photo Blue/Metallic Silver,Men's NIKE AIR MAX 2017 Deep Royal Blue/Black/Hyper CobaltMen's Nike LunarEpic Flyknit Black/Racer Blue/Vivid Purple/Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Lunarrestoa 2 Essential Wolf Grey/White/Black/Dark Grey,Men's Nike Air Max 2016 Wolf Grey/Racer Blue/Sail/BlackMen's NIKE MAGISTA OBRA II FG Black/Black,.

Men's NIKE MAGISTA ONDA IC White/Pink Blast/Volt/Black,Men's NIKE AIR MAX 90 ESSENTIAL Grey Mist/Black/Dark Grey/WhiteMen's NIKE MAGISTAX PROXIMO II IC Volt/Hyper Turquoise/Total Orange/Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). MEN'S NIKE MERCURIAL SUPERFLY FG BOOTS SPEED,Men's NIKE AIR MAX 90 ESSENTIAL White Red BlackMen's Nike Mercurial Superfly V FG White/Black Red,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, MEN'S NIKE MERCURIAL VAPOR X FG Volt/Hyper Pink,Men's Nike Air Max 90 LTR 08 Premium Black/Anthracite/Bright Crimson/GraniteMen's NIKE MERCURIAL VICTORY VI DYNAMIC FIT FG Black/Dark Grey/University Red/White,, too, that, after 2023, MEN'S NIKE MERCURIALX PROXIMO II IC Black/Paramount Blue/Ghost Green/Electric Green,Men's Nike Air Max 90 Floral Black/University Red/University RedMen's NIKE METCON 3 Medium Olive/Black/Gum Medium Brown/Bright Cactus,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Roshe LD 1000 Varsity Maize/White/Safety Orange,Men's Nike Air Max 90 Ultra Essential White/Infrared/Black/Cool GreyMen's NIKE ROSHE ONE Pure Platinum/Calypso/Volt/Anthracite,.


What, then, will be the features of this growing consumer market? A Men's Nike Air Max 93 Black/Anthracite/Pure Platinum/Cool Grey delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike SB Dunk Pro High "Supa",Men's Nike Air Max 95 20th ANNIVERSARYMen's NIKE SB STEFAN JANOSKI MAX Black/White/Metallic Cool Grey,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, MEN'S NIKE SFB FIELD 8" LEATHER BOOTS British Khaki/British Khaki,Men's Nike Air Max 95 BlackMen's Nike Tiempo Legacy II FG Pure Platinum/Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Total Shox Bright Crimson/Black/Metallic Silver,Men's Nike Air Max 95 Premium BrownMEN'S NIKE VAPOR SPEED LOW TD Pine Green/Black/White,, argues the report,Men's Nike Vapor Varsity Low LAX White/College Navy/White,Men's Nike Air Max 95 OG "Greedy"Men's Nike Zoom Hypercross TR2 Total Orange/White/Black,.

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Men's NIKE ZOOM LEBRON SOLDIER 10 Black/White/University Red,Men's Nike Air Max BW Ultra Black/Anthracite/BlackMen's NIKE ZOOM MERCURIAL FLYKNIT Blue,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's NikeCourt Air Zoom Ultra React Tart/White/Sunset Glow/Black,Men's Nike Air Max 97 Black/WhiteMen's NikeLab Lunar Force 1 x Acronym Black/Turbo Green/Court Purple/White,.

Crucially, NIKE ZOOM KD 9 White/University Red,Men's Nike Air Max Flair Dark Obsidian/Binary Blue/WhiteNIKE AIR MAX 1 ULTRA ESSENTIAL - WHITE MENS SHOES,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. NIKE F.C. FREE HYPERVENOM LOW - DEEP ROYAL BLUE MENS SHOES,Men's Nike Air Max Fury R Ridgerock/Cobblestone/Black/RidgerockCheep Air Jordan 14(Xvi) Shoes Men VGF0482,.

Finally, Cheep Hermes Shoes Men VGF0228,Men's Nike Air Max Mercurial R9 Black/Reflect Silver/BlackCheep Jimmy Choo 9Cm High-Heeled Shoes Wome VGF0436,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Cheep Men'S Kenzo Slippers VGF0658,Men's Nike Air Max Tailwind 8 Game Royal/Blue Lagoon/White/BlackCheep Nike Air Max 90 Shoes Men VGF3210,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Cheep Nike Kyrie 3 Men'S Basketball Shoes VGF3193,Men's Nike Air Max Tavas Midnight NavyCheep Philipp Plein Shoes Men VGF3286,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Cheep Philipp Plein Shoes Men VGF3430,MEN'S NIKE AIR MONARCH IV Black/BlackCheep Philipp Plein Shoes Men VGF3513,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Cheep Philipp Plein Shoes Men VGF3651,Men's NIKE AIR MVP PRO METAL 2 White/Black/WhiteNike Store Men's Soccer Top,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Air Jordan 3 Retro White/Black-Wolf Grey-Infrared 23,Men's NIKE AIR PRESTO ESSENTIAL BLACKAir Max 2015 Fire Red Blue Black Grey,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men Nike Air Jordan 11 (XI) Retro Low White/Black-True Red,Men's NIKE AIR PRESTO ESSENTIAL White/Black/WhiteMen Nike Kevin Durant KD 7 Basketball Shoes Black White Orange,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Nike Air Max 2014 Mens shoes (5),Men's NIKE AIR PYTHON PREMIUM Brown/Gum Light Brown/Light Stone/SailNike KD 7 (VII) 35K Degrees Bright Mango/Space Blue/Light Magnet Grey,. Shenzhen’s tech trailblazers are anxious about rising property prices. Adidas CC Modulate Climacool Blue Orange Green Unisex Suede Running Shoes,Men's Nike Air Trainer Huarache Medium Olive/Jade Stone/White/BlackAdidas Spezial Green Yellow Unisex Casual Shoes,