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Experimental feature
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Men's Nike CJ3 Flyweave Trainer (Camo) Bamboo/Cargo Khaki/Metallic Gold/White,Nike Air Jordan Force 14 New Blue White,Men's Nike Dunk Hi Premium N7 Black/Gum Medium Brown/University Red,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike FI Impact 2 Wolf Grey/Pure Platinum/Dark Grey/Black,Nike Air Jordan Force 23 White Grey Green,Men's Nike Flyknit Lunar 3 Cool Grey/Green,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Free 4.0 Flyknit Black/Game Royal/Hyper Turquoise/Blue Lagoon,Nike Air Jordan Force 23 Green Grey White,Men's Nike Free 5.0 Photosynthesis Dark Obsidian/Teal Tint/Hot Lava/White,.

Men's NIKE FREE RN Black/Anthracite/Black,Nike Air Jordan Force 9 IX Blue Black White,Men's Nike Free Trainer 5.0 V6 AMP (Florida State) Team Gold/Team Maroon/White/Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Nike Free Trainer V7 Week Zero (Florida State),Nike Air Jordan Jumpman Pro Quick (Black/Red/White) 308292 061,Men's Nike Hyperdunk 2015 (Team) Orange Blaze/Bright Citrus/White/Metallic Silver,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Nike Hypervenom Phantom III Academy FG Dark Grey/White/Total Orange,Nike Air Jordan Jumpman Team J (White/Black) 136028 171,Men's Nike HypervenomX Finale II IC Metallic Red Bronze/Black/White/Green Glow,, too, that, after 2023, Men's Nike Internationalist Grey/White/Black,Nike Air Jordan T4G (Silver/Pine Green/Green Bean) 313527 031,MEN'S NIKE KD7 Hyper Jade/Black/Photo Blue/Volt,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's NIKE LUNAR CONTROL Black/Metallic Pewter/Volt/Reflect Silver,Nike Air Jordan Workm (Black/White) 311070 001,Men's NIKE LUNAR WAVERLY White/Light Bone/Sail/Action Red,.

What, then, will be the features of this growing consumer market? A Nike Air Max 90 Boots - Black/Dark Gray/Yellow, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike LunarEpic Flyknit Blue/White,NIKE AJF 3 Black Blue Anthracite,MEN'S NIKE MAGISTA OBRA FG Metallic Gold,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's NIKE MAGISTA OPUS FG White/Black/Total Orange/Poison Green,NIKE AJF 5 Low White White Varsity Red,Men's NIKE MAGISTAX PROXIMO II IC Laser Orange/White/Volt/Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Mercurial Superfly Leather AG-R Black/Hyper Pink/Pink Pow/Black,Nike Shox Dream Mens Shoes Black Navy Blue Silver,Men's NIKE MERCURIAL VAPOR XI FG Platinum and Green,, argues the report,Men's Nike MercurialX Finale TF Black/Anthracite/Black,Nike Shox R4 Cartoon Mens white black red,Men's Nike Metcon 2 AMP-X Black/Royal Blue/White/Royal Blue,.

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Men's Nike Roshe G Premium Ale Brown/Summit White/Gum Medium Brown/Ale Brown,Nike Shox R5 Men Shoes All Black,Men's Nike Roshe Two Grey,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's NIKE SB LUNAR STEFAN JANOSKI Deep Pewter/White/Brigade Blue,Nike Shox TL3 Men Black Yellow Shoes,MEN'S NIKE SFB MOUNTAIN Military Brown/Military Brown,.

Crucially, Men's Nike Tiempo Legacy III FG Black/Laser Orange/Volt/White,Puma Sprint 2 Lux NM Trainers White Blue,Men's Nike Train Speed 4 Amp (Georgia),, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Nike Vapor Untouchable 2 White/Cool Grey/Metallic Silver,The Air Jordan Ol School Low White Metallic Silver Midnight Navy 317765 103,MEN'S NIKE ZOOM FIELD GENERAL Dark Grey/White/Metallic Silver,.

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Finally, Men's NIKE ZOOM SB STEFAN JANOSKI SE Black/White/Gum Light Brown/Black,Men's Air Jordan 1 Retro Low OG Varsity Red/White/Black,Men's NikeLab Air Max Plus Fuse GPX Mineral Teal/Mineral Teal/White/Mineral Teal,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, NIKE ZOOM KD 9 Clear Jade/Black,Men's Air Jordan 13 Retro Premium Reflect Silver/Black/Infrared 23,NIKE AIR MAX 90 ULTRA ESSENTIAL - BLACK / ANTHRACITE / WHITE MENS SHOES,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Cheep Air Jordan 10 Shoes Men VGF0553,Men's Air Jordan 2 Retro White/Dark Grey/Black,Cheep Air Jordan Future Glow Shoes Men VGF0480,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Cheep Hermes Shoes Men VGF0247,Men's Air Jordan 6 Retro White,Cheep Jimmy Choo 10Cm High-Heeled Shoes Wome VGF0431,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Cheep Nike 2016 Shoes Men VGF3142,Men's Air Jordan 9 Retro Black/Green,Cheep Nike Kevin Durant Shoes Men VGF3056,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Cheep Nike Penny Hardaway Shoes Men VGF3108,Men's Air Jordan I Retro High Grey,Cheep Philipp Plein Shoes Men VGF3381,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Cheep Philipp Plein Shoes Men VGF3524,Men's Air Jordan XX8 SE Viola,Cheep Philipp Plein Shoes Men VGF3655,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Air Jordan 7 (VII) Infrared 23-Black,Men's FC247 BOMBA II Black/Volt/Volt,Kid Nike Air Jordan 7 Retro White/Red,. Shenzhen’s tech trailblazers are anxious about rising property prices. Men Nike Air Zoom Pegasus 32 Shoes Dark Blue A08,Men's Jordan 6 Rings 'VENOM GREEN',Mens Air Jordan 13 Retro Altitudes Black Leather/Altitude Green,