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Nike Air Force 1 Supreme Low Mens Shoes in Beige/White snake/Gre,Adidas Windsor DB G11750 black shoes,Nike Air Force 1 Supreme Low Mens shoes in Tangelo,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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NIKE Air Jordan 11 XI Retro DMP,Adidas Zeitfrei Mid HP Men Shoes Chocolate,NIKE Air Jordan 2 II Low 1994 White Black 1,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE Air Jordan 4 IV Fusion White Grey,Air Force 1 Premium Low Mens Shoes in Purple/Snake/Mauve/Red,Nike Air Jordan 6 Rings Black/Pure White Scribble jr6033,.

Nike Air Jordan Force 23 Black,Air Force 1 Supreme Low Mens Shoes in Black/White/Transluce,Nike Air Jordan Showm (White/Metallic Silver/Varsity Red/Graphite) 313626 102,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Air Max 90 Boots - Black/Dark Gray/Yellow,Air Jordan 1 (I) Retro High-Do The Right Thing Pack-White/Sea Green 332550-131,Nike Htm Air Force 1 hTm 3 black black white,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Shox R5 Men Shoes Plating Gold Black,Air Jordan 1 Michael Jackson Edition black white,WMN Nike Dunk Low GS Light Melon Citron Bright Peach Vivid Pink,, too, that, after 2023, Men's Air Jordan 12 Retro Low Black Patent/Varsity Red,Air Jordan 10/Air Force Mix Black/Red,Men's Air Jordan 5 Retro University Red/Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Air Jordan Retro 10 White/Black-Light Steel Grey-Varsity Red,Air Jordan 13 Fusion-Major White/Black/Red A4589-53,Men's Air Jordan XXXI "Why Not?" Black,.


What, then, will be the features of this growing consumer market? A Air Jordan 14 (XIV) Original (OG) Low-Light Ginger/Black-White 136019-701, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Jordan CP3.VIII AE White/Bordeaux/Fuchsia Flash/Infrared 23,Air Jordan 15 (XV) SE-Braggin Rights/UNC (White/Metallic Silver-University Blue-Miners Gold) 325835-,Men's Jordan Flight Origin 2 French Black White Grey,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Jordan Illusion Black/Blue Graphite/Black,Air Jordan 16 (XVI) Original (OG)-Black/Varsity Red (3/4 High Men) 136059-061,Men's Jordan Super.Fly 4 Black/Dark Grey/Infrared 23/White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's KD 8 Blue,Air Jordan 2 (II) Retro-White/Varsity Red-Black 308308-161,Men's Kyrie 2 ASG,, argues the report,Men's LeBron 15 Gold/Red,Air Jordan 2010 Outdoor Deep Blue White,Men's Nike Air Foamposite Pro Gym Red/Black/Gym Red,.

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Men's Nike Air Force 1 Elite Knit Jacquard VT Wolf Grey/Summit White/Pure Platinum,Air Jordan 2010 Outdoor Black Varsity White,Men's Nike Air Force 1 UltraForce Leather Shoes,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's NIKE AIR MAX 1 ESSENTIAL Grey Mist/Lyon Blue/Gum Medium Brown/Black,Air Jordan 26 Black/Grey,Men's Nike Air Max 2016 Crimson,.

Crucially, Men's Nike Air Max 90 Ultra Essential Black/Anthracite/White/Cool Grey,Air Jordan 4 (IV) Retro LS-Lightning (Tour Yellow/Dark Blue-Grey-White) 314257-702,Men's Nike Air Max Excellerate 4 Black/Game Royal/Deep Royal Blue/White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Nike Air Max Tailwind 8 White/Black,Air Jordan 7 (VII) Original (OG)-Hare Jordan (White/Light Silver-True Red) 130014-100,Men's NIKE AIR PRESTO ESSENTIAL Lucky Green/Hyper Cobalt/Varsity Maize/Black,.

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Finally, Men's NIKE AIR ZOOM PEGASUS 33 (TEAM) Wolf Grey Black Photo Blue,Air Jordan Classic 87 (White/Blue Ribbon/Varsity Red),Men's Nike Air Zoom Structure 21 Black/Wolf Grey/Cool Grey/White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Nike Alpha Menace Elite Mid Brilliant Orange/White/Black,Air Jordan Force Fusion 9 (Ajf 9) White/Varsity Red/Black 352753-102,Men's Nike CJ3 Pro TD Sport Royal/Black/White,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of MEN'S NIKE FINGERTRAP MAX (LSA PACK) Reflect Silver/Dark Grey/Cool Grey/Black,Air Jordan Fusion 8 (Ajf 8)-Black/White ajf8-09,Men's Nike Force Savage Pro Black/Wolf Grey/Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike Free 5.0 Light Retro/Electric Green/Volt/Black,Air Jordan Nu Retro 1 Low (Midnight Navy White R) 317163 411,Men's Nike Free RN Flyknit 2018 Pure Platinum/White/Wolf Grey/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Free Trainer 5.0 V6 AMP Jade Stone/Light Stone/Flash Lime/Hot Lava,Air Jordan Team Valid8 (white red grey) 310725 162,Men's Nike Hyperdunk 2015 Laser Orange/Bright Crimson/Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's NIke Hypervenom Phantom III DF FG Black/Blue,Air Jordan True Flight Black Navy Blue White,Men's NIKE HYPERVENOMX PROXIMO II DYNAMIC FIT TF Brave Blue/Photo Blue/Blue Tint/Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. MEN'S NIKE KOBE 9 Dusty Cactus/Action Red/Gym Blue/White,Air Max 180 Shoes Black Purple,Men's NIKE LUNAR CONTROL VAPOR Max Orange/White/Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, MEN'S NIKE MAGISTA OBRA FG Metallic Pewter/White/Black/Black,Air Max 24-7 Shoes Black Purple,Men's NIKE MAGISTA ORDEN FG Dark Citron/Black/Dark Citron,. Shenzhen’s tech trailblazers are anxious about rising property prices. MEN'S NIKE MERCURIAL SUPERFLY FG Bright Mango/Hyper Turquoise/Metallic Silver,Air Max 90 Current Shoes Black Red Grey,Men's Nike Mercurial Vapor X Leather FG Light Bone/Black,