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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Mens Originals ZX Flux Cityscape Digital Graphics Print Limited Edition Nike USA Trainerspers,Authentic & Low Price Puma King Finale Sg White Item:200914,Adidas Originals ZX 8000 Flux Weave Onix White Gray Torsion Mens Nike USA TrainersCheap,.

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What, then, will be the features of this growing consumer market? A Authentic & Low Price Puma Tazon 5 Ind. White Item:200985, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Converse CONS Star Player EV Men Grey,Authentic & Low Price Reebok Duo Runner Blue Item:201057,Nike Sportswear Air Max Modern Essential Men Grey,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Free RN Commuter 2017 Men White,Authentic & Low Price Reebok Dash Out Lp Blue Item:201048,ASICS Tiger GEL-Kayano Trainer Knit MT Men Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Hyperadapt Shield - Golf Jacket KE840300n,Authentic & Low Price Reebok Fury Road Navy Blue Item:201085,Men's Nike Dri-FIT Knit (MLB Marlins) - Training Shorts GO437463s,, argues the report,Men's Hurley One And Only 22" - Boardshorts CJ542882t,Authentic & Low Price Reebok Flying Sole Lp Navy Blue Item:201080,Men's Nike Hyper Shield Light - Running Jacket FU794543r,.

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Crucially, Men's Nike Circuit (NFL Rams) - Pants UF734519b,Authentic & Low Price Reebok Run Lp Grey Item:201143,Men's Nike 9" Elite Stripe Plus - Basketball Shorts SW778803l,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Nike Stadium Dri-FIT Touch Pullover (NFL Bengals) - Hoodie QQ744896b,Authentic & Low Price Reebok Top Runner 2.0 Lp Black Item:201206,Men's Nike Circuit Full-Zip (NFL Packers) - Hoodie TA797165t,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Brasil CBF Authentic N98 - Track Jacket JE538163c,Authentic & Low Price Salomon X Tracks Mid Wp Olive Item:201287,Men's Nike Pro Cool Compression - Long Sleeve Training Top LO830390h,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike LunarTempo 2 - Running Shoe EP647929i,Authentic & Low Price Salomon X-S 3D Blue Item:201303,Men's Nike Hypervenom Phatal II FG - Firm-Ground Soccer Cleat LV179407g,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Jordan Jumpman Team II - Shoe EF739306l,Authentic & Low Price Salomon Xt Hornet Mountain Trail Black Item:201320,Men's Nike Zoom Kobe Icon Jacquard - Shoe HE195263q,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Nike Train Quick - Training Shoe RJ404184x,Authentic & Low Price Skechers Go Run 4 Green Item:201344,Men's Nike LunarGlide 8 - Running Shoe SM911854l,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Unisex Nike Legacy Vapor Swoosh Flex (NFL Patriots) - Fitted Hat WN29532i,Authentic & Low Price Vans Authentic Grey Item:201392,Unisex Nike Legacy Vapor Mesh Back (NFL Falcons) - Fitted Hat AA311682l,.

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About this Special Report

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