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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Converse Ctas II Boot Hi M Beige,Mens Nike Dunk SB Low Shoes Pro Black White Orange Blaze Z9231,Converse Chuck Taylor All Star II Ox W Beige,.

Converse Chuck Taylor All Star Hi Perforated Canvas Pink,Nike Air Force 1 Low Mens Trainers Black White Blue Z9285,Converse Star Player Ev Ox W Red,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). New Balance WL373 Beige,Nike Air Force 1 Low Mens Trainers Brown White Z9286,New Balance WR996 Purple,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).


Assume, instead, Nike Nike Air Huarache Utility Prm Multicolor,Mens Nike Dunk SB High Shoes "Bear" White Grey Orange Z9165,Nike Tennis Classic Ultra Lthr White,, too, that, after 2023, Nike W Air Max Bw Ultra Orange,Nike Air Force 1 Low Mens Trainers Navy White Z9293,Nike Wmns Nike Lunartempo 2 Rf E Multicolor,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Wmns Nike Dual Fusion X 2 Black,Mens Nike Air Max 1 Hyperfuse Premium Shoes Black Sport Red Z9349,Puma Wns Basket Platform Patent White,.

What, then, will be the features of this growing consumer market? A Nike Air Max 1 Mens Trainers Grey Black Sport Red Z9404, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Reebok Ventilator adapt Grey,Nike Air Max 1 Mens Trainers All Black Z9388,Reebok Furylite Np W Multicolor,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Vans Authentic Lite W White,Nike Air Max 1 Mens Trainers ACG Royal Blue Z9387,Converse Converse All Star Hi Unisex Sports Black Mono Embossed Rubber 439559,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Poste Aristocrat Loafers Men Smart Leopard Cow Hair Leather 227056,Nike Air Max 1 Ultra Essential Safari 819476-103 White/Black/Emerald Green/Reflect Silver Z9444,Harley-Davidson Eastfield Men Work Boots Black 952346,, argues the report,Rocky Forge Wp 8-Inch 600G Lace-Up Men Work Boots Darkwood 403717,Nike Air Max 1 Premium Tape Men's Running Shoes Newsprint Black Gold Summit White Z9439,Florsheim Gaffney Chukka Men Chukkas Black Smooth Leather 863879,.

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Timberland Grantly Chukka Men Chukkas Dark Brown Oiled Full-Grain 380343,Nike Air Max 2014 Mens Running Shoes White Blue Z9472,Brett-Sons Men Boots Cognac 699551,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Skechers Men Shoes Navy/Lime 869070,Nike Air Max 2016 Mens Dark Blue/Black Z9504,Le Coq Sportif Men Casual Lace-Ups Dark Blue 945947,.

Crucially, Yepme Men Running Shoes Green 840066,Nike Air Max 2015 Mens Running Shoes Black White Z9483,Boss Orange Men High-Top Trainers Cognac 323214,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Converse Chuck Taylor Men Shoes Red 159271,Nike Air Max 2016 Mens Grey/Black Z9506,Puma Speed Cat Men Shoes Yellow Black 212664,.

Finally, Asics Onitsuka Tiger Kanuchi Men Shoes Classic Colors 703616,Nike Air Max 90 Hyperfuse Premium Mens Shoes Solar Red Z9616,Nike Sb Sb Toki Slip-On Canvas Little Kids Sneakers Clearwater/Wolf Grey/White 741986,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Tommy Hilfiger Kids Slip-Ons Dark Blue 967453,Nike Air Max 90 Honeycomb Mens USA Flag Black Grey Blue White Z9597,Melissa Kids Ballet Pumps Black 285147,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Boys Boots Noir/Blanc 884094,Nike Air Max 95 Mens Trainers Black Sport Red Z9666,The Latest Classic Adidas ACE II Generation 15.1 Tf Soccer Boots Red Black Green M52q4160,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, All Styles James Harden Vol.1 Adidas Basketball Shoes For Men Black Gold J70s9794,Nike Air Max 95 Mens Trainers Black White Red Z9672,High Quality Adidas X 16.1 FG Soccer Cleats White X19n1713,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Factory Direct Air Jordan 11 Retro Aj11 Men Basketball Shoes Black Red White X34d8690,Nike Air Max 95 PRM Tape Mens Grey Yellow White Z9716,Reliable Online Air Jordan XXXi Banned Weaving Basketball Shoes For Men Black White K68a1535,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. 50% Off Nike Dunk High-Tops Men Casual Shoes Blue Black Silver V18k4797,Nike Air Max Lunar90 C3.0 Mens Light Grey Red Z9724,Buy Online Nike Hypervenom Phinish FG Soccer Boots White Black Red M68t5629,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Largest Discount Nike FG Soccer Boots High-Tops Magista Obra II Black Orange A62o5212,Nike Flyknit Air Max Mens Running Shoes Silver Blue Plum Red Z9758,Original Packing Nike Mercurial Superfly AG Soccer Boots Blue Black Silver W83p6870,.

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About this Special Report

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