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adidas adissage,Nike Archive 83.M LX DJ17738 Men,New Balance Classics515 - Stealth,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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New BalanceME402LG1,Nike Cortez Basic 1972 QS PS31015 Men,Nike Air Max Effort TR,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Free Viritous,NikeCourt Tennis Classic AC RU78530 Men,Nike Toki Slip Textile Print,.

Timberland Titan Comp Toe Oxford,Nike Free Hypervenom 2 HF41013 Men,Adidas Swansea City Afc 2015 Sweat Top - Mens Top,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Pro Cool Compression Longsleeve Top White - Mens Top,Nike Huarache JO66335 Boys,Nike Air Max 1 Premium 'Safari' White/White-Kumquat Item UK0058,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Internationalist Leather Black/Black-Dark Grey-White Item UK0134,Nike Marxman Premium OB89681 Men,Adidas Los Angeles Collegiate Navy/Collegiate Navy/Dark Blue Item UK0230,, too, that, after 2023, Converse All Star Chuck Taylor 70 Hi Parchment Item UK0328,Nike Presto GB80724 Boys,Nike Air Pegasus 83 Black/Mid Navy-White-Wolf Grey Item UK0416,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Internationalist Black/Summit White-Neutral Grey-White Item UK0444,Nike Roshe One FB KK86714 Boys,Onitsuka Tiger Colorado Eighty-Five Black/Purple Item UK0553,.


What, then, will be the features of this growing consumer market? A Nike Roshe One Safari NQ31212 Boys, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Vans Half Cab Black/White Item UK0651,Nike Sunray Protect OK33423 Girls,ALDO - Sailors over-the-knee boots Black-satin EQBRED,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Bandeau & Soft Bras Harness Detail Lace Bralet Missguided AERZTL,Browning Hell's Canyon Speed Phase Hunting Beanie (A Tacs Au Camo),Black The Range Web Bodysuit SAVE UP TO 25% Use Code: EVENT18 XIOAEG,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Cabriolet leather mules GL16720 leather White,Columbia Winter Blue Beanie (Marine Blue Stripe),CLASSIC LEATHER HW White DRB3GN Reebok Classic,, argues the report,D CAREY A Marine BQTAXL Geox,Juniors' ACTIVE BASIC Juniors' V-Neck Tee - (NAVY SEAL/ZESTADELIC),DUNE - Onest leather ankle boots Black leather FXIMLA,.

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Crucially, JA10093G15 Black OH7BL2 Love Moschino,Kids' CONVERSE Chuck Taylor All Star Shoes (BLACK),Joha WRAP AROUND BODY BABY - Body - cactus off-white GQ19843,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Kiera Cut Out Culotte Jumpsuit kzf_26258 Casual,Kids' ITASCA Youth Snowstomper Winter Boot (ROYAL BLUE),LJJPWA Wellreviewed Two Egg Poacher Cup Microwave Cooker Sandwich Breakfast Steamer,.

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Finally, MISS KG - Nikki patent ballet flats Wine VACGRU,Kids' ROXY Lulu Flip Flips (PINK CARNA 00073),Neena Oversized Colour Block Knitted Jumper haf_56349 Casual,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, OLSEN Blue DMIEYI JB Martin,Kids' SKECHERS Equalizer 2.0 - Perfect Game Sneakers (BLACK),PGDRZS Woman Man Fleece Robe Long Hooded Bathrobe Long Plush Soft Warm Thick Bathrobe Newchic,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of PYQNYG CAMPZ Bayland Tent 4P beige (2018),Kids' UNDER ARMOUR UA Lunch Cooler (SPEED LINES),RUVIMEL Black XV9LX2 Eleven Paris,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, SLOWEAR - Slim-fit straight wool trousers Navy MARQLA,Kids' WARRIOR Youth Vex 2.0 Lacrosse Cleats (WHITE/BLACK),Stella McCartney The Falabella medium faux brushed-leather shoulder bag ZCWQAP,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. The Small Banner shoulder bag WB27186 Chino calf leather,Men's ADIDAS Cloudfoam Ilation Mid Basketball Shoes Black/Matte Silver (BLACK),V-12 White NHISS5 Veja,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. WB49122 Star Wars 10in Plush - Tango Black,Men's adidas Originals X_PLR Casual Shoes (Blue/White),Adidas Originals Sport Luxe Mantra Full Zip Hoodie Black For Men Online Sale,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. 2016 Crazylight Boost 2015 Andrew Wiggins Road Edition Iron Blue Free Shipping,Men's ASICS GEL-Contend 4 Running Shoes (Grey/Black),2017 Nike Air Jordan 6 VI Retro Low GG Black Sunblush OG Latest GS 768878-022,.

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About this Special Report

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