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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, outlet Nike Hypervenom Phantom II Clearance AG-R Football Boots White/Black/Pink,Outlet Factory Basketball Shoes - Mens Converse All Star Hi Black Monochrome/BlackTop Quality Nike Air Foamposite Pro Wool Fleece Mens 24041-007,.

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What, then, will be the features of this growing consumer market? A Outlet Online Basketball Shoes - Mens Nike Little Posite One White/Pink Foil/Cascade Blue/Poison Green delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Basketball - Men's - Bryant Kobe - Shoes - Nike Kobe A.D. - Igloo Black 1DU8573,Outlet Online Running Shoes - Mens New Balance 999 WhiteBasketball - Men's - Shoes - Converse All Star Ox - Jungle Green 3FJ3839,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Basketball - Nike Air Force 1 Low - Shoes - White Black 4FP3992 - Men's,Outlet Online Boots Shoes - Mens Nike ACG Dual Fusion Hills Mid Black/Anthracite/Metallic SilverBasketball - Red Red 0AU718 - Men's - Converse All Star Fresh - Shoes Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Bayou Blue Men's - Under Armour Threadborne Fortis - Shoes - Running - Black Marathon Red 5WL5913,Outlet Online Casual Shoes - Mens Jordan 1 Flight 3 University Red/Black/WhiteBlack Clothing - Jordan AJ Highlight Shorts - Men's - Gym Red Gym Red 6GH8247 - Basketball,, argues the report,Black Jordan AJ All Season Compression Tights - Basketball - Men's - Gym Red Cool Grey 0EY11108 - Clothing,Outlet Online Store Casual Shoes - Mens Timberland Adventure 2.0 Ox WheatBlack Men's - Hyper Cobalt Hyper Cobalt 2BQ5677 - Shoes - Nike Air Foamposite Pro - Basketball,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Clothing - Green 1EI5185 - adidas College Premier Shorts - Miami (Fla.) Hurricanes - Men's,Popular Brand Running Shoes - Mens Nike Free 5.0 2015 Black/Dark Electric Blue/Blue LagoonClothing - Men's - Anthracite Black 5GU8483 - Nike Dri-FIT 7" Flex Challenger Shorts - Running,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Clothing - Men's - Dark Grey Black 0ON4172 - Jordan Wings Blockout Shorts - Basketball,Popular Training Shoes - Mens PUMA Roma Grey Denim/CamoClothing - Men's - Nike College Sideline Gridiron Pullover Hoodie - Varsity Crimson 2HN6313 - Alabama Crimson Tide,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Clothing - Men's - Pigment 0YV5249 - New Balance Gazelle Pants - Training,Popularity Basketball Shoes - Mens Jordan Rising High Black/Gym Red/Cool GreyClothing - Navy 5GW7599 - Men's - Nike NFL Sideline Therma Crew - Seattle Seahawks,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Clothing - Nike Dri-FIT Elite L Anthracite 8VZ7681 - Basketball S Hooded Top - Men's - Black,Pretty Nice Casual Shoes - Mens adidas Originals Samoa Black/Black/Metallic SilverClothing - Nike Tri-Blend AM97 Totem Tank - White Black 7PB8120 - Casual - Men's Track Red,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Clothing - Training - Men's - adidas Techfit Compression Long Sleeve Top - White 3HP6786,Price Down Basketball Shoes - Mens Nike Air Force 1 Low Black/BlackCollegiate Burg Basketball - adidas Originals Tubular Shadow - Shoes - Collegiate Burg White 0RA10421 - Men's,.

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About this Special Report

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