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Experimental feature
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Puma Carson Runner Knit Casual Shoes Men Navy Blue/White,Men Lacoste Bonand 2 Loafers - Rubber - Black Black - 2171483qbReebok Furylite Jacquard Print Casual Shoes Men Brown,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Air Jordan Future Low Off Court Shoes Men Red/White/Black,Men La Maison De L espadrille Sabline H Espadrilles - Rubber - Jaune - 4876042opNew Balance 501 Ripple Sole Casual Running Shoes Men Black/White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max 2016 Running Shoes Men White/Black/White,Men La Maison De L espadrille Sabline H Espadrilles - Rubber - Lin - 6065062ztNike Air Max Sequent Running Shoes Men White/Black/Grey/Platinum,.

Nike Air Pegasus 32 Running Shoes Men Black,Men Kaporal Tomas Trainers - Rubber - Black - 3141408psNike Free 5.0 Flash Running Shoes Men Black/Silver/Grey,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Lunarglide 7 Running Shoes Men Royal/Black/Blue,Men Levi s Raker Lace Up Ankle Boots - Rubber - Regular Black - 4045119zsReebok Zpump Fusion Pu Cast Running Shoes Men Grey/White,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Under Armour Speedform Apollo 2 Rf Running Shoes Men Red/White/Black,Men La Maison De L espadrille Sabline H Espadrilles - Rubber - Fuxia - 9480639fmNike Free Trainer 3.0 V4 Training Shoes Men Black/Green/White,, too, that, after 2023, Air Jordan Block Fleece Crew 658311-063 Dark Grey Heather/Classic Charcoal,Men Marvin co Nathan Lace-up Shoes - Rubber - River Inv. T. Moro - 2983885fiJordan AJVI 632076-021 Dark Grey/Cool Grey,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Jordan Fleece 642453-010 Black/Black Heather/Black,Men Marvin co Natteo Lace-up Shoes - Rubber - Mannu Inv Cuoio - 5880914nlJordan Short-Sleeve Pullover 642456-010 Black/Black/Black,.

What, then, will be the features of this growing consumer market? A Men Marvin co Luxe Wade Lace-up Shoes - Leather - Box Negro + Rojo - 5923246rr delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, KD Weather 658470-010 Black/Photo Blue/Team Orange,Men Marvin co Therminu Lace-up Shoes - Rubber - Dakota Choco - 4685188kiManchester City FC Stadium 611050-489 Field Blue/Obsidian/Obsidian,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, NFL Chicago Bears Game Jersey (Shea McClellin) 468947-469 Marine,Men Merrell Moab Mid Gtx Sport Shoes - Rubber - Beluga - 3909550bmNFL Denver Broncos Game Jersey (Von Miller) 468951-829 Brilliant Orange/College Navy,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. NFL Green Bay Packers Game Jersey (Jordy Nelson) 477317-106 White,Men Marvin co Perotvu Lace-up Shoes - Leather Rubber - New Box Negro - 399101ciNFL Philadelphia Eagles Game Jersey (LeSean McCoy) 468971-344 Sport Teal/Black,, argues the report,NFL San Francisco 49ers Limited Jersey (Frank Gore) 468937-689 Gym Red,Men Mizuno Wave Resolute 2 Sport Shoes - Rubber - Black Gunmetal - 8406238haNFL Washington Redskins Limited Jersey (Brian Orakpo) 468974-678 Team Red,.

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Nike 25cm Fly 2.0 519501-010 Black/Black/Flint Grey,Men N.D.C Bachelor Boston Loafers - Leather Rubber - Burgundy Bordeaux - 4329377uwNike 9" Gladiator Two-In-One Print 620736-233 Medium Ash/Hyper Punch,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike AFC Championship Trophy (NFL Patriots) 00032919X-PA3 Grey Heather,Men Nike Nike Air Zoom Vomero 10 Sport Shoes - Rubber - Brght Crimson Blk-ghst Grn-vlt - 3461944nrNike AW77 Track And Field Cuffed 685404-063 Dark Grey Heather/Volt,.

Crucially, Nike BHM (Jerry Rice) 698900-010 Black,Men Nike Mercurial Veloce Ii Cr Fg Sport Shoes - Synthetics - Black White-neo Turq-spc Blue - 2638197acNike College Fly (TCU) 00030416X-TF1 Purple,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Diamond Quest Pro Combat Hypercool 3.0 (Alabama) 00032366X-AL3 Dark Grey Heather,Men Nike Nike Air Zoom Structure 18 Sport Shoes - Rubber - Bl Lgn Mtllc Slvr-ttl Orng-blk - 2080749azNike Dri-FIT Speed Fly XL (MLB Cubs) 00030459X-CB1 Blue,.

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Finally, Nike Element Thermal Full-Zip 548659-687 Gym Red/Team Red,Men Nike Nike Flyknit Lunar2 Sport Shoes - Rubber - Hypr Crmsn White-gm Ryl-drk Ob - 906685vtNike F.C. N98 Allover Print GFX 642424-100 White/Matte Silver/Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Flat Front 639798-404 Lyon Blue/Lyon Blue/Lyon Blue,Men Nike Nike Zoom Hyperrev 2015 Sport Shoes - Rubber - Black Metallic Gold-white - 8059231hlNike Futura City (Georgetown) 747195-010 Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Hypercool Dri-FIT (MLB Nationals) 00030454X-DC1 Red,Men Nike T-lite Xi Mesh Sport Shoes - Rubber - Pr Pltnm Pr Pltnm-wlf Gry-blk - 9099467zdNike Knit Practice Perforated (Syracuse) 00030310X-SY1 College Navy,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike KO Logo Essential Pullover (NFL Giants) 743243-495 Rush Blue/White,Men Pantofola D oro Sardinia Men Flip Flops - Rubber - Tortoise Shell - 7134726tyNike Legend Logo (MLB Rangers) 00030463X-RN1 Blue,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike March (Michigan State) 00030938X-MS5 Black/White,Men Puma Evospeed Next Sf Sport Shoes - Rubber - Rosso - 9983905psNike Platinum (NFL Bengals) 606050-060 Anthracite/Dark Grey Heather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Practice (Oregon) 00030314X-OD1 Fir,Men Puma Suede Classic+ Trainers - Rubber - Peacot - 6389774cvNike Pro Combat Core Compression 449791-010 Black/Cool Grey,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Pro Combat Hypercool Fitted Speed 3 (NFL Bengals) 596737-010 Black/Brilliant Orange/White,Men Redskins Zedde Ankle Boots - Rubber - Black - 5904054vfNike Pro Combat Hyperwarm Fitted Shield Max (NFL Chiefs) 608071-010 Black/University Red/University Red,.

Copyright Nike Rewind Football (NFL Giants) 609270-495 Rush Blue/Gym Red, 2018. All rights reserved.
About this Special Report

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