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New Balance NB 360 Mens Sneakers Brown Green Yellow White,Mens Air Max 2016 Black/Mint-Red,Nike Air Max 90 Essential Mens Mesh Trainers All White,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Air Max 90 Premium EM Tianjin Mens Mesh Trainers Black Anthracite Cadet Grey Red,Mens Air Max 2017 KPU Upper Black/White,Nike Roshe Run 2014 Mens Shoes Wolf Grey Atomic Orange White Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Unisex Casual Shoes New Balance 574 Sonic Red Orange,Mens Air Max 95 Black/Red,Nike Air Jordan Retro 9 Low Basketball Shoes Men Black/Red/White,.

Nike Jordan Melo M-12 Basketball Shoes Men Grey/Metallic Silver/Orange,Mens Air Max 95 White/Black,Under Armour Fire Shot Pe Basketball Shoes Men Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Adidas Tubular Radial Casual Shoes Men Grey/Grey/Light Grey,Mens Jordan 1 Retro Black/Varsity Royal,Converse Chuck Taylor All Star Ii Ox Casual Shoes Men Blue,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Air Pegasus New Racer Casual Shoes Men Blue/Navy/White,Mens Jordan 14 Retro White/Sport Blue,Nike Roshe Ld-1000 Qs Casual Shoes Men Black/Dark Grey/White,, too, that, after 2023, Polo Ralph Lauren Faxon Low Casual Shoes Men Red,Mens Jordan 4 IV Retro "Cement" White/Fire Red-Black,Puma Carson Runner Knit Casual Shoes Men Navy Blue/White,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, The North Face Litewave Explore Casual Shoes Men Grey/Navy/Purple,Mens Jordan 9 "Olive" Black/Varsity Red-Light Olive,Nike Jordan Flight Tradition Off Court Shoes Men White/Blue,.

What, then, will be the features of this growing consumer market? A Mens Jordan Retro XIII White/Metallic Gold, delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max 90 Premium Running Shoes Men Gold Beige/Black/Lemon,Mens Nike Air Max 2016 Dark Blue/Black Cheap,Nike Air Max Sequent Running Shoes Men Black/Dark Grey/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Free 5.0 Flash Running Shoes Men Black/Silver/Grey,Mens Nike Air VaporMax Moc Triple Black Cheap Sale,Nike Zoom Structure 19 Flash Running Shoes Men Blue/Silver/Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Under Armour Flow Rn Sweater Running Shoes Men Grey/Black,Mens Nike Air VaporMax Plus White University Red Cheap Sale,Nike Zoom Rival Md 8 Track Spikes Men Black/Green/Purple,, argues the report,Jordan "RE2PECT" (Derek Jeter) 708586-102 White/College Navy,New Mens Air Max 1 Ultra Moire Grey/White-Yellow,Jordan Dominate Fitted Sonic 667388-060 Dark Grey/Black/Black,.

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Crucially, NFL Miami Dolphins Elite Jersey (Ryan Tannehill) 599964-314 Turbo Green,Nike Air Max 90 Authentic Shoe Leather Green/Grey,NFL San Diego Chargers Limited Jersey (Philip Rivers) 479219-480 Italy Blue/White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. NFL Tennessee Titans Game Jersey (Chris Johnson) 468970-463 Coast/College Navy,Nike Air Max 90 Authentic Shoe Suede Dark Blue White,Nike 10" Hyperspeed Knit Camo 644279-374 Dark Emerald/White,.

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Finally, Nike Anchor 642086-494 Team Royal/Team White/Team White,Nike Air VaporMax Running Shoe KPU University Red,Nike Celebration "Property Of" Legend (NFL Patriots) 00032941X-PA1 Blue,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike College Fly (Duke) 00030416X-DK1 Blue/White,Nike Hyperdunk 2016 Low Black/Royal Blue,Nike Disruption Performance (Connecticut) 00030933X-UC5 Greyish,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Dri-FIT Speed Fly XL (MLB Nationals) 00030459X-DC1 Red,Nike Hyperdunk 2017 Black/Metallic Silver,Nike Dri-FIT Wool Crew 553678-891 Team Orange/Team Orange,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Essential 644256-010 Black/Anthracite/Volt,Nike Hyperrev 2017 Black/White,Nike Fly XL 2.0 (Georgia) 00029517X-GG1 Red,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike HBR 545347-010 Black/White/White,Nike KD 7 Black/Grey-Orange,Nike Impossibly Light 620057-101 White/Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike KO Chainmaille Pullover 597790-075 Magnet Grey/Black/Black,Nike KD 8 Black/University Red-Tour Yellow,Nike Legend Logo (MLB Nationals) 00030463X-DC1 University Red,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Metric 695736-100 White/Black/Black,Nike KD 9 Wolf Grey/Black Top Sale,Nike Player Just Do It (NFL Patriots / Rob Gronkowski) 746624-419 College Navy,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Nike Pro Combat Hypercool Compression 636157-091 Carbon Heather/Black/Black,Nike Kobe 10 Grey/Black-White,Nike Pro Combat Hyperwarm Fitted Dri-FIT Max Shield Crew 635270-010 Black/Cool Grey/Cool Grey,. Shenzhen’s tech trailblazers are anxious about rising property prices. Nike Retro Logo (NFL Browns) 607327-827 Brilliant Orange/Dark Grey Heather,Nike Kobe 12 Green Blue Orange,Nike Air Foamposite Pro Dark Pine Green,