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Men's Nike Kwazi - Shoe OK424919a,Converse Chuck Taylor All Star Hi Translucent Rubber Men GreyMen's Nike Air Max Tavas - Shoe BT167758i,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Tri Fusion - Running Shoe DM494028m,Converse Chuck Taylor All Star II Hi Men RedMen's Nike SB Check Solarsoft - Skateboarding Shoe KC175432x,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike SFB Jungle 8" Leather - Boot KG490592h,Converse Chuck Taylor All Star II Hi Boot Shield Canvas Men NavyMen's NikeLab Air Force 1 Mid - Shoe NB679841e,.

Men's Nike Air Python Premium - Shoe JM111964q,Converse CONS PL 76 Ox Men GreyMen's Nike LunarGlide 7 - Running Shoe JJ274872a,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's NikeCourt Air Vapor Ace - Tennis Shoe SX353085w,Converse CONS Star Player LP Men BlackUnisex Nike Ultralight Tour Perforated - Adjustable Golf Hat DV98746l,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Unisex Nike Reversible (NFL Dolphins) - Knit Hat PJ182530u,Converse CONS Star Player Ox Men BlackUnisex Nike Laser Pulse True (NFL Colts) - Adjustable Hat PG245415l,, too, that, after 2023, Unisex Nike SB Portmore Ultralight - Skateboarding Shoe BR505104j,Converse One Star Ox Men NavyUnisex NikeCourt Air Zoom Ultrafly - Tennis Shoe GR27585f,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Unisex Converse Chuck Taylor All Star II High Top - Shoe QU368742d,Nike Sportswear AF1 Ultra Flyknit Low Men YellowCheap Adidas D Rose 8 Solar Red White Sale,.


What, then, will be the features of this growing consumer market? A Nike Sportswear Air Max 90 Ultra 2.0 Flyknit Men Navy delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Cheap Girls Nike Air Max 97 Premium "Pink Snakeskin" 917646 600 Sale,Nike Sportswear Air Max 90 Ultra 2.0 Flyknit Men WhiteCheap Mens Adidas Harden Vol II Dark Green White Mint Sale,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Cheap Mens Nike Air Max 2017.8 Black Blue Sale,Nike Air Max 90 Essential Men MultiCheap Nike Air Max 97 "I Love Nike" White Red Flame Pink Sale,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Cheap Nike Hyperdunk 2017 TB triple black Sale,Nike Sportswear Blazer Low Men OrangeCheap Nike PG 1 Lakers purple Sale,, argues the report,Nike Air Force 1 Flyknit Black White Men,Nike Sportswear Tennis Classic CS SEA Men BlackNike Air Force 1 MID 07 Mens 315123 027,.

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Nike Air VaporMax Flyknit 2017 khaki 849557-202,Nike Sportswear Air Footscape Magista Flyknit Men BlackAir Jordan 1 Kids Shoes Yellow/Black /Nike Jordan [ N73],. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Max Men Shoes Blue Black Orange /Nike Jordan [ N1653],Nike Sportswear Air Presto Men PurpleAir Jordan 4 Men Retro Shoes Military Blue/ /Nike Jordan [ N1518],.

Crucially, Air Jordan 4 Men Retro Shoes Red/Black /Nike Jordan [ N1535],Nike Sportswear Air Presto Ultra BR Men OrangeNike Air Force 1 Men Low Shoes Black/Pine/Green /Nike Jordan [ N433],, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Force 1 Men Low Shoes All White /Nike Jordan [ N493],Nike F.C. Zoom Mercurial XI Flyknit Men BlackAir Jordan 5 Men Shoes White/Purple /Nike Jordan [ N1601],.

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Finally, Nike Air Max 2015 American Men Shoes White Blue /Nike Jordan [ N4417],ASICS Tiger GEL-Lyte III Men BeigeNike Air Max 90 2015 Men Shoes Black Grey White /Nike Jordan [ N2962],, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Max 90 Men Shoes Black Grey /Nike Jordan [ N3051],ASICS Tiger GT-II Men WhiteNike Air Max 95 Men Running Shoes All Black /Nike Jordan [ N1963],.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max Classic BW 91 Men Shoes White Black Purple /Nike Jordan [ N2095],Men's Nike Storm-FIT (MLB Tigers) - Jacket HD653357jNike Air Max 90 Men Shoes White Blue Red /Nike Jordan [ N3068],, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Structure Triax 91 Shoes Black/Grey /Nike Jordan [ N783],Men's Nike Championship Drive Ultimatum Therma Sphere (NFL Falcons) - Jacket AQ103319uNike Dunk SB High Men High Shoes Black Yellow /Nike Jordan [ N2213],.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men Nike Free Run 2014 Men Shoes Dark Blue White /Nike Jordan [ N1732],Men's SB50 Nike Half-Zip Knit (NFL) - Top LI586317xNike Free 4.0 V3 Men Shoes Dark Blue Sky Blue /Nike Jordan [ N4277],, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Free Powerlines + II Men Shoes Taupe/Green/Grey /Nike Jordan [ N2447],Men's Nike Tri-Blend (MLB Orioles) - Tank Top OM604394rNike Free TR Fit Men Shoes Red/Black/White /Nike Jordan [ N2494],, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Shox Agent Men Shoes Navy/Silver /Nike Jordan [ N2608],Men's NFL Pittsburgh Steelers Game Jersey (Le'Veon Bell) - Football Jersey CI33430jNike Shox Qualify Shoes White Metallic Silver-Black-Varsity Red /Nike Jordan [ N190],.

Copyright Nike Shox R3 Men Shoes White /Nike Jordan [ N2788], 2018. All rights reserved.
About this Special Report

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