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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Training Zoom Hypercrostr2 For Men Training Shoes Total Orange White Black,Ralph Lauren Red Down 1934Alta Qualit,.

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Assume, instead, Adidas Men ZX Flux Blue,Ralph Lauren Short Careers Ocean Challenge &Quot Australia&QuotBuy Converse Online Men Chuck Taylor All Star Camo Rubber Hi-Top Green,, too, that, after 2023, Latest Lacoste Men Concours Tassel Tan,Ralph Lauren Short Sleeve Rugby &Quot Supplies Outfitter&Quot MNike Men Air Max Tavas Print Blue,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Buy Nike Online Men Roshe Nm Flyknit Se Black,Ralph Lauren Short Sleeve Flag Nation Furniture SwedenPUMA Men R698 CITI Pack Sale Red,.


What, then, will be the features of this growing consumer market? A Adidas UK Shop - Adidas Baseline Shoes (Grey) for Kids delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Reebok Men Workout Lo Clean Premium Leather White,Adidas UK Shop - Adidas BB9tis Mid Shoes (Grey) for KidsVans Men Classic Slip-On Suede Red,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Vans Men Sk8-Hi Sale Black,Adidas UK Shop - Adidas EQT Running Support 93 Shoes (Black) for KidsHurley One & Only Raglan Jersey Pullover Hoodie Men's 64393,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. RVCA Advanced FullZip Hoodie Men's 64560,Adidas UK Shop - Adidas Pro Model Shoes (White) for KidsMountain Khakis Retro MK FullZip Hoodie Men's 64687,, argues the report,Alchemy Equipment 3XDry Denim Pant Men's 64786,Adidas UK Shop - Adidas Pro Model Shoes (Black) for KidsPatagonia Quandary Pant Men's 64934,.

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K,Adidas UK Shop - Adidas X 16.3 Turf Shoes (Green) for KidsMatix Gripper Twill LT Pant Men's 65170,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Marmot Red Star Pant Men's 65328,Adidas UK Shop - Adidas Daily Shoes (Grey) for MenThe North Face Reactor Hoodie Men's 686,.

Crucially, BANKS Sweep Board Short Men's 66960,Adidas UK Shop - Adidas adizero Afterburner 3 Cleats (Red) for MenSalt Surf Classic Surf Trunk Men's 67047,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Stoic Flat Front Washed Twill Short Men's 67185,Adidas UK Shop - Adidas Dame 3 Lights Out Shoes (Black) for MenBillabong New Order X Overdye Hybrid Short Men's 67321,.

Finally, The North Face Rockaway Short Men's 67549,Adidas UK Shop - Adidas adizero 5-Star 6.0 Homecoming Cleats (White) for MenNike Wilder Pursuit 2In1 Short Men's 67718,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, BANKS Deco Cardigan Sweater Men's 68133,Adidas UK Shop - Adidas Tubular Invader Strap Shoes (Green) for MenAlpina Tibet Backpacking Boot Men's 69547,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Outdoor Terrex Fast R Mid GTX Hiking Boot Men's 69672,Adidas UK Shop - Adidas Matchcourt Remix Shoes (Black) for MenScarpa Mont Blanc GTX Mountaineering Boot Men's 69811,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, La Sportiva Boulder X Mid GTX Approach Shoe Men's 70020,Adidas UK Shop - Adidas Tubular Nova Primeknit Shoes (Yellow) for MenMerrell Realm Lace Shoe Men's 70175,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Merrell Annex Hiking Shoe Men's 70328,Adidas UK Shop - Adidas Busenitz Pro Shoes (Blue) for MenMavic Fury Shoes 70458,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Salomon SLab Sonic Running Shoe 70574,Adidas UK Shop - Adidas ZX Flux Primeknit Shoes (Blue) for MenBoreal Sol Climbing Shoe 70742,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Vans Court Plus Shoe 70889,Adidas UK Shop - Adidas Jogger SPZL Shoes (Blue) for MenAdidas Outdoor Response Boost Trail Running Shoe Men's 71038,.

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About this Special Report

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