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Men's Nike Air Max Tavas Leather Black/White,Nike Dunk Low Pro SB HR Pufnstuf Oil Green International BlueMen's NIKE AIR PRESTO ESSENTIAL Black / Pine Green,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.
Men's Nike Air Stab Black/Anthracite/Blue Lagoon/Hot Pink,Nike Dunk High Premium Black Zest RedMen's Nike Air VaporMax Flyknit White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.
Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Air Zoom Pegasus 32 Black/Dark Grey/Pure Platinum/White,NIKE AJF 5 Low White White Varsity RedMen's NIKE AIR ZOOM PEGASUS 33 (TEAM) Dark Grey Black White,.
MEN'S NIKE AIR ZOOM STREAK 5 Blue,Nike Shox Dream Mens Shoes White GoldMen's NIKE ALPHA FIELD GENERAL ELITE LIGHTNING Black/Medium Grey/White,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Nike Alpha Pro 2 TD Team Orange/Black/Black,Nike Blazer High Leather White BlackMen's Nike CJ3 Flyweave Trainer Midnight Navy/Radiant Emerald/White/White,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).
Assume, instead, Men's Nike Dunk Low Flyknit College Navy,Nike Dunk Mid SB Premium Plaid Goofy BoyMen's NIKE FI IMPACT Light Base Grey/Light Base Grey/Black,, too, that, after 2023, Men's Nike Flyknit Lunar 3 Wolf Grey/White/Volt/Black,Nike Shox Dream Mens Shoes WhiteMEN'S NIKE FREE 3.0 FLYKNIT Dark Obsidian/Military Blue/Blue Glo,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Free 5.0 White/Black,Nike Dunk SB Mid Pro SB Money Cat Back Off Evil Black/Chile RedMEN'S Nike Free RN Distance Volt/Persian Violet/Hyper Orange/Black,.
What, then, will be the features of this growing consumer market? A Nike Shox R4 Cartoon Mens white blue delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, MEN'S Nike Free Trainer 1.0 Black/Anthracite/University Red/White,Nike Shox R4 Cartoon Mens black silverMen's Nike Free Trainer 5.0 V6 AMP Walnut/Calamari/Black,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, MEN'S NIKE HYPERDUNK 2014 TB Orange Blaze/Bright Citrus/White/Metallic Silver,Nike Shox TL1 Men Black Silver ShoesMen's NIKE HYPERVENOM PHANTOM 3 DF TECH CRAFT FG Black/Sequoia/Palm Green/Electric Green,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's NIKE HYPERVENOM PHELON 3 FG Electric Green/Hyper Orange/Volt/Black,Nike Shox R5 Men Shoes Black GoldMen's Nike HypervenomX Proximo II Black,, argues the report,MEN'S NIKE KB MENTALITY Black/Anthracite,Nike Wmns Air Force 1 High Blue SapphireMen's Nike Koth Ultra Low Dark Loden/Radiant Emerald/Dark Loden,.
Men's NIKE LUNAR CONTROL VAPOR Wolf Grey/Dark Grey/Pure Platinum/Lava Glow,Puma Ferrari Running Shoes BrownMEN'S NIKE LUNAR TRAINER 1 Black/Photo Blue/Metallic Silver,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's Nike LunarGlide 7 Racer Blue/Sail/Deep Royal Blue/Black,Puma Lazy Insect II Trainers Black OrangeMen's NIKE MAGISTA OBRA AG-R White/Black/Total Orange/Poison Green,.
Crucially, Men's NIKE MAGISTA ONDA IC White/Black/Total Orange/Poison Green,Puma Sprint 2 Lux NM Trainers White RedMen's NIKE MAGISTAX PROXIMO II TF Laser Orange/White/Volt/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's NIKE MERCURIAL SUPERFLY V AG-PRO Pure Platinum/Ghost Green/Hyper Turquoise/Black,Men's AIR JORDAN 3LAB5 'INFRARED'Men's Nike Mercurial Vapor XI FG Obsidian/Gamma Blue/Glacier Blue/White,.
Finally, MEN'S NIKE METCON 1 Total Orange/Dove Grey/Black,Men's Air Jordan 1 Retro High Nouveau WhiteMen's Nike Romaleos 2 Black/Cool Grey/White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Nike Roshe One Print Wolf Grey/Dark Grey/White/Black,Men's Air Jordan 1 Retro High OG Black/White/Varsity Royal/BlackMen's NIKE SB ERIC KOSTON HUARACHE Black/Hot Lava/Gum Light Brown/Black,.
The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike SB Zoom Stefan Janoski Cool Grey,Men's Air Jordan 12 Retro Low Black/White/Metallic Silver/Varsity RedMen's NIKE TIEMPO 94 MID F.C. White/White,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike Tiempo Mystic V IC White/Total Orange/Black,Men's Air Jordan 12 Retro White/YellowMen's NIKE VAPOR STRIKE 2 MCS Black/Rush Blue/White,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Men's Nike x Supreme Varsity Black,Men's Air Jordan 15 Retro BlackMen's Nike Zoom HyperRev 2016 Limited Pink/White/Sliver,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. MEN'S NIKE ZOOM LEBRON SOLDIER VIII PREMIUM Black/Wolf Grey/Black,Men's Air Jordan 6 Retro Low "INFRARED23"Men's NIKE ZOOM VAPOR 9.5 TOUR Midnight Navy/Light Retro/White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's NikeLab Lunar Huarache Light Black/White/Black,Men's Air Jordan Future Low Cool Grey/White/BlackNIKE AIR FORCE 1 - DEEP ROYAL BLUE MENS SHOES,.