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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Inexpensive 206539 Nike Lunar Eclipse Women Gray Pink Shoes,Discount 184434 Nike High Men Charcoal Gray White Bright Blue ShoesComfortable 203983 Nike Lunarglide 3 Women Black Blue Shoes,.

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What, then, will be the features of this growing consumer market? A Buy 221005 Nike Lebron 11 Men Purple Silver Yellow Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Jimmy Choo Pumps Women Coupon_834,Inexpensive 166885 Nike Lebron 8 Men Red White Black ShoesJimmy Choo Sandals Women Coupon_882,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Platforms Jimmy Choo Women Coupon_990,Buy 234918 Nike Lebron X Men White Metallic Gold ShoesNew Balance 410 Men Coupon_1106,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. New Balance 574 Men Coupon_1174,Authentic 207946 Nike Lebron 11 Men Graffiti White ShoesNew Balance 574 Men Coupon_1221,, argues the report,New Balance 1600 Women Coupon_1404,Discount 228479 Nike Lebron 8 Men Black White ShoesAdidas Bounce Titan 2013 Men Coupon_025,.

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Crucially, Men's Basketball Shoe Jordan Extra.Fly 854551-620,Discount 214749 Nike Lunarfly Men Black Blue White ShoesMen's Boot Jordan Future 854554-600,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Golf Shoe (Wide) Nike Lunar Fire 861458-003,Inexpensive 227146 Nike Lebron 8 V2 Men Grey White Metallic Silver ShoesMen's Nike Flex Run 2015 709022-003,.

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Finally, Men's Running Shoe Nike Air Max 2017 849559-401,Discount 215052 Nike Lunareclipse Shield Men Grey Blue ShoesMen's Running Shoe Nike LunarEpic Flyknit 818676-004,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Shoe Jordan Eclipse 724010-614,Comfortable 188663 Nike Lunarfly Men Black Gray Red ShoesMen's Shoe LeBron XIII Lifestyle 806396-001,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Shoe Nike Air Max BW Ultra Graphic 819520-006,Cheap 198466 Nike Lunarglide 3 Men Chicago Black Red Blue ShoesMen's Shoe Nike Air Zoom Odyssey 749338-003,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Nike Free Train Versatility 833258-806,Shopping 181340 Nike Lunarglide 2 Men Gray Black ShoesMen's Shoe Nike Air Zoom Pegasus 32 749340-407,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-300,Buy 244113 Nike Lunarswift 2 Men Purple Black ShoesMen's Training Shoe Nike Free Trainer 5.0 V6 719922-016,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Turf Soccer Shoe Nike MercurialX Proximo TF 718775-580,Buy 195604 Nike Lunarglide 2 Men Green Black ShoesMen's Shoe Nike Roshe One Hyper Breathe 833125-200,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. NIKE FREE 4.0 FLYKNIT Total Orange/Atomic Pink/Hyper Crimson/Bla,Buy 153104 Nike SB Dunk High Men Craze Maze Game ShoesNike Men's Training Shoe Metcon 1 Game Royal/Midnight Navy/Light Retro/White,.

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About this Special Report

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