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Men's - Nike Air Griffey Max GD II Black / Black-Varsity Royal Shoes,Mens Adidas Shoes Adidas Climacool Fresh Bounce Shoes Black No.1651,Men's - Nike Air Force 1 Preschool Deep Royal Blue / White-Black Shoes,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's - Nike Air Force 1 Low Comfort Penny Black / Varsity Royal Shoes,Mens Adidas Shoes Adidas Climachill Gazelle Boost Shoes Sky Blue Yellow No.1676,Men's - Nike Air Force 1 Foamposite Black / Black-Black Shoes,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's - Nike Air Force 1 '07 Tuff Tech Pack Obsidian / Obsidian Shoes,Mens Adidas Shoes Adidas Campus 80s Jihm Low Top Shoes White Black No.1858,Men's - Nike Air Flight Falcon White / Varsity Red-Dark Grey-Metallic Silver Shoes,.

Men's - Nike Air Carnivore Varsity Red / White-Black Shoes,Mens Adidas Shoes Adidas Attitude Vulc Big Logo High Top Shoes Gray Black Red No.1840,Men's - Nike ACG Lava Dunk High Premium Ironstone / Volt Shoes,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's - New Balance 991 Made In USA Grey Shoes,Men's adidas Originals ZX Flux Slip-On Shoes Coffee/Core Black/Beige Sale UK,Men's - New Balance 574 Passport Pack Grey / Navy-Red Shoes,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's - New Balance 501 Grey / Black Shoes,Mens Adidas Originals ZX 750 Flyknit Original Shoes certificate Lake sales Blue/Orange,Men's - Native Miller Pigeon Grey Shoes,, too, that, after 2023, Men's - Keep Solis Bird's Eye Tweed Shoes,Men's Adidas Originals X Ransom Tech Deck Shoes Bold Blue/White For Sale,Men's - Jordan V 5 Retro Toddler Black / Bright Citrus-Fusion Pink Shoes,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's - Jordan Hydro V Premier Obsidian / Obsidian-White-Univeristy Blue Shoes,Mens Adidas Originals Amazing ZX 850 On sale Shoes Black/White Best Q22088,Men's - Gourmet The 28 Tan / Papyrus Shoes,.

What, then, will be the features of this growing consumer market? A Mens adidas Free Shipping Originals ZX Flux Firework Prints Shoes Bluebird/Black/Gold, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's - DC Life Collection Studio Bounce Suede Sand Dollar Shoes,Men's - Nike Shox Conundrum Black / White-Stealth-Stealth Shoes,Men's - Creative Recreation Ponti Cement Ash Salmon Shoes,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's - Creative Recreation Dicoco Black Purple Gold Shoes,Men's - Nike SB Zoom Stefan Janoski Premium SE Base Grey / Black-Medium Base Grey Shoes,Men's - Creative Recreation Cesario Preschool Maroon / Lime / Tiffany Shoes,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's - Creative Recreation Cesario Lo Brown Lettuce / Aqua Garden Shoes,Men's - Nike SB Zoom Stefan Janoski Dark Grey / White-Black Shoes,Men's - Converse Jack Purcell Oxford Black/White Shoes,, argues the report,Men's - Converse Chuck Taylor Sailor Jerry Hi Black Shoes,Men's - Nike SB Zoom Paul Rodriguez 4 Black / White Shoes,Men's - Converse Chuck Taylor Cut Away Sandal Green Shoes,.

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Men's - Converse Chuck Taylor All Star High Blue / White Shoes,Men's - Nike SB Project BA R/R Black / Anthracite-White Shoes,Men's - Ateliers Arthur Prime Olive / Java Shoes,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's - Asics Onitsuka Tiger Colorado Eighty-Five MT Dark Green / Dark Green Shoes,Men's - Nike SB Eric Koston 2 Black / Digital Pink-White Shoes,Men's - AJF 6 5/8TH Black / Stealth-Varsity Red Shoes,.

Crucially, Men's - Air Jordan XIII 13 Retro White / Tropical Teal-Black-Wolf Grey Shoes,Men's - Nike SB Dunk Low Pro Black Spruce / Team Red-Ale Brown Shoes,Men's - Air Jordan V.5 Grown Canvas Low Obsidian / Sail Shoes,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's - Air Jordan Take Flight Midnight Navy / White Shoes,Men's - Nike Ruckus Mid Light Chocolate / White-Spin Shoes,Men's - Air Jordan Sky High Leather French Blue / White Shoes,.

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Finally, Men's - Air Jordan Phly Legend Premier Black / Metallic Silver-White Shoes,Men's - Nike Roshe Run Premium Dark Mica Green / Black-Base Grey-White Shoes,Men's - Air Jordan Melo M6 Black / Varsity Red-White Shoes,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's - Air Jordan II 2 Retro QF Candy Pack Varsity Red / Black-White Shoes,Men's - Nike Roshe Run Black / Cool Grey-White Shoes,Men's - Air Jordan Flight Club 91 White / Gym Red-Black Shoes,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's - Air Jordan Flight 23 Black / Mtllc Slvr-Brght Ccts-Wht Shoes,Men's - Nike NSW Courtside Woven Track Brown / Track Brown Shoes,Men's - Air Jordan CMFT Viz Air 13 Leather White / Varsity Red-Obsidian Shoes,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's - Air Jordan BCT Mid 2 Black / Infrared 23 Shoes,Men's - Nike Mogan Mid 3 Anthracite / Black-Neutral Grey Shoes,Men's - Air Jordan 6 Rings Hall Of Fame Black / Varsity Red-White-Metallic Gold Shoes,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's - Air Jordan 1 Retro High White / Varsity Red-Black Shoes,Men's - Nike Lunarswift+ Cool Grey / Volt-Dark Grey-Black Shoes,Men's - Adidas ZX 8000 Supplier Color / Wheat Shoes,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's - Adidas Superstar Saddle DB David Beckham Run White / Run White / Run White Shoes,Men's - Nike Lunarglide+ 2 Stealth / Anthracite-Voltage Yellow I-Pr P Shoes,Men's - Adidas Supernova Glide 6 Black / Back-Run White Shoes,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's - Adidas Samba Cool Royal / Uni Red Shoes,Men's - Nike LunaRacer+ 3 Hyper Blue / Total Crimson-Black-Blue Tnt Shoes,Men's - Adidas Orion 2 Black / Pink-Run White Shoes,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Men's - Adidas Fortitude 2 Black / Metallic Silver Shoes,Men's - Nike Lunar Hyperdunk 2012 Summit White / Wolf Grey-Electric Green Shoes,Men's - Adidas Ciero Mid Black / Black-Red Shoes,. Shenzhen’s tech trailblazers are anxious about rising property prices. Men's - Adidas Americana Vin Low Mid Grey /Black-Run White Shoes,Men's - Nike Lunar Force 1 City QS New York Obsidain / Reflect Silver-Cool Grey Shoes,Men Fashionable Throwback Black Premier Customized Jersey Reebok Pittsburgh Steelers Best Choice Authentic Unique designing,