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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Discount 180340 Nike Air Max Women Black Punch Grape White Shoes,Cheap 210270 Nike Free 3.0 V4 Men Orange Gray Shoes,Inexpensive 217590 Nike Air Max 1 Women Blue Yellow Grey Shoes,.

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What, then, will be the features of this growing consumer market? A Cheap 158486 Nike Free 3.0 V2 Suede Men Brown Black Yellow Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Asics Gel-Noosa Tri 8 Men Coupon_344,Shopping 242422 Nike Free 4.0 Men Royal Grey White Shoes,Asics Running Shoes Men Coupon_383,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Christian Louboutin Sale Women Coupon_499,Buy 215361 Nike Free 5.0 V4 Men Black Silver White Shoes,Christian Louboutin Sale Women Coupon_586,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Giuseppe Zanotti Sale Men Coupon_643,Cheap 184673 Nike Free 3.0 V4 Men Gray Green Shoes,Jimmy Choo Bridal Women Coupon_722,, argues the report,Jimmy Choo Pumps Women Coupon_819,Inexpensive 239949 Nike Free 5.0 V4 Men Red White Shoes,Jimmy Choo Wedges Women Coupon_939,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-081,Shopping 222076 Nike Free Run Men Gray Blue Shoes,Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-003,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Running Shoe Nike Free RN Distance 827115-006,Cheap 147670 Nike Hyperize Kobe Bryant Olympic Men White Red Shoes,Men's Shoe Air Jordan 6 Retro 907961-015,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Shoe Nike Air Foamposite One 314996-701,Shopping 178172 Nike Lebron 11 Men White Red Black Shoes,Men's Shoe Nike Air Max Excellerate 4 806770-454,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Shoe Nike Air Zoom Pegasus 33 831352-600,Buy 214798 Nike Kd VIi Men Green/White Bright Light Brown Shoes,Men's Shoe Nike Free TR Versatility Amp (Brazil) 833336-417,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Shoe Nike Metcon Repper DSX College (UNC) 921215-401,Authentic 154300 Nike Lebron 11 Men Re Shoes,Men's Shoe Nike Zoom LeBron Soldier 10 844374-001,.

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About this Special Report

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