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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Kevin Durant War Boots Men Coupon_1761,Shopping 196035 New Balance WT810V3 Women Black Pink ShoesMen's Baseball Cleat Jordan 4 Retro Metal 807710-010,.

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Assume, instead, Men's NIKE FREE 4.0 FLYKNIT 717075-401,Comfortable 199316 Nike Air Force 1 Women Grey Berry White ShoesMen's Nike Shoe Jordan Rising Hi-Low 834233-013,, too, that, after 2023, MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-803,Inexpensive 223999 Nike Air Force 1 Women White Grey Blue ShoesMen's Running Shoe Nike Free RN Distance 827115-006,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Shoe Air Jordan XXXI Low (Marquette) 897564-406,Cheap 233867 Nike Air Force 1 Women White Metallic Silver ShoesMen's Football Cleat Nike Vapor Untouchable 698833-002,.

What, then, will be the features of this growing consumer market? A Cheap 162497 Nike Air Force 1 Women Black Pink White Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Shoe Air Jordan Trainer 1 Low 845403-001,Shopping 176303 Nike Air Force 1 Women White Grey Green ShoesMen's Shoe Nike Air Max Tailwind 8 Print 806803-002,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Shoe Nike Air Zoom Pegasus 32 (2015 Chicago Marathon) 815792-413,Comfortable 167552 Nike Air Force 1 Women Pink White ShoesMen's Shoe Nike Flyknit Air Max 620469-404,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Shoe Nike Jordan Galaxy 820255-011,Discount 204025 Nike Air Max Women Blue Gradient ShoesMen's Shoe Nike Roshe One Hyper Breathe 833125-401,, argues the report,Men's Shoe Nike Zoom Mercurial Flyknit 844626-001,Authentic 165210 Nike Air Max Women Silver Pink ShoesMen's Training Shoe Nike Free Trainer 1.0 807436-002,.

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Crucially, NIKE TIEMPO LEGEND V FG Soar/Volt,Cheap 186804 Nike Air Max Women Orange Blue ShoesWomen's Running Shoe Nike Flyknit Lunar 3 698182-407,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Women's Shoe Nike Air Max BW Ultra 819638-600,Shopping 212257 Nike Air Max 90 Vt Women Red White ShoesWomen's Shoe Nike Air Zoom Vomero 11 818100-405,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Adipure Crazyquick Mens Light Scarlet/Metallic Silver/Collegiate Navy Basketball Shoes V62174,Authentic 218379 Nike Dunk High Women Pink ShoesAdidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V55965,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Adidas Cosmic Boost Mens Flash Green/White/Flash Red Running Shoes V53525,Authentic 188593 Nike Dunk High Women Rainbow White Light Rose Bright Peach ShoesAdidas Adilette Cloudfoam Ultra Mens Black/White/Solar Yellow Slippers V36562,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Huarache Utility Mens Gym Red/Black Running Shoes V57187,Cheap 156018 Nike Blazer High Women Navy Blue White ShoesNike Air Max 95 Mens Silver/Anthracite/University Red/Cool Grey Running Shoes V75186,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Cortez Mens Obsidian/Metallic Silver/White Running Shoes V67182,Inexpensive 165626 Nike Classic Cortez Nylon Women Blue White ShoesNike Lunartempo Mens Black/Sonic Yellow/Wolf Grey/Laser Orange Running Shoes V29045,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Zoom Vomero 10 Mens Ghost Green/Blue Lagoon/Game Royal/Black Running Shoes V55634,Buy 212410 Nike Dunk High Women Beige Magenta Green Yellow ShoesAdidas Adilette Supercloud Plus Womens Black/Halo/White Slippers V20048,.

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About this Special Report

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