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NFL Cleveland Browns Limited Jersey (Johnny Manziel) 468918-252 Seal Brown,Men Nike T-lite Xi Sport Shoes - Rubber - Black Black-metallic Silver - 3236971pc,NFL Green Bay Packers Game Jersey (Julius Peppers) 468953-351 Fir,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NFL Indianapolis Colts Nike Platinum Jersey (Andrew Luck) 607034-100 White,Men Nike Tiempo Genio Leather Fg Sport Shoes - Rubber - Wolf Grey Green Strike-blk-blk - 5510762yq,NFL Philadelphia Eagles Game Jersey (Nick Foles) 468971-354 Sport Teal/Black,.

NFL Seattle Seahawks Elite Jersey (Fan) 479161-054 Wolf Grey/Fan,Men Paul Joe St Espa Espadrilles - Rubber - Tissu Monkey Blue - 8043502ak,NFL Super Bowl Seattle Seahawks Game Jersey (Marshawn Lynch) 802111-101 White,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike 25cm Fly 2.0 519501-063 Dark Grey Heather/Dark Grey Heather/Black,Men Palladium Us Pampa Hi M Ankle Boots - Rubber - Black - 3250286ua,Nike 9" Court Plaid 645041-100 White/White/Volt,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike AFC Champions "Rule" (NFL Patriots) 00032921X-PA1 Navy,Men Puma Drift Cat 6 Sf Nm Sport Shoes - Rubber - White White - 1151956cg,Nike Baseball Lunar Swoosh 725644-480 Game Royal,, too, that, after 2023, Nike Challenger Premier Rafa Crew 644716-100 White/Volt/Volt,Men Reebok Reebok Zquick Tr 3.0 Sport Shoes - Rubber - Blackwhite - 928315fb,Nike College Local Tri-Blend (Washington) 00030417X-WH5 Purple,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Disruption Performance (Oregon) 00030933X-OD5 Greyish,Men Redskins Gobi Ankle Boots - Rubber - Navy Ciel - 5143519dr,Nike Dri-FIT Speed Fly XL (MLB Rangers) 00030459X-RN1 Blue,.


What, then, will be the features of this growing consumer market? A Men Rockport Classic Loafer Penny Loafers - Rubber - Black Vernis - 3705496om, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Dri-FIT Touch Tailwind Striped 596198-100 White/Volt,Men Rockport Beach Multi Straps Sandals - Rubber - Black Veg Tan - 1975947te,Nike Element Shield Full-Zip 654273-853 Hyper Crimson/Wolf Grey,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike FB Woodland 641161-677 Team Red/Dark Grey Heather,Men Schmoove Jamaica Corso Easy Lace-up Shoes - Rubber - Black Sole Black - 8893754oh,Nike Football Knows Full-Zip 641625-063 Dark Grey Heather/Dark Grey Heather/Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Golf Dri-FIT Amplify 639994-010 Black/Blue Graphite/White,Men Sorel 1964 Premium T Sport Shoes - Rubber - Tobacco Co - 3158482nx,Nike Hyperspeed Fly Knit 588640-012 Black/Volt/Volt,, argues the report,Nike KO Chain Fleece (NFL Ravens) 597455-010 Black/White,Men Tbs Pirate Boots Wellies - Rubber - Marine - 5192441uj,Nike KO Logo Essential Pullover (NFL Lions) 743231-010 Black/White,.

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Nike Legend March (Connecticut) 00030937X-UC1 Navy,Men The North Face M Ultra Kilowatt Sport Shoes - Rubber - Monument Grey Dayglo Yellow - 7957691hi,Nike Longball 578536-052 Team Blue Grey/Team Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Platinum (NFL Broncos) 606053-060 Anthracite/Dark Grey Heather,Men Trespass Eluder Flip Flops - Synthetics - Black - 2382114sf,Nike Premier RF 644780-100 White/Volt/Black,.

Crucially, Nike Pro Combat Core Fitted 449786-012 Black/Black/Cool Grey,2013 New Balance ML574WBO Yellow Black Silver Unisex Shoes,Nike Pro Combat Hypercool Fitted Speed 3 (NFL Redskins) 596762-677 Team Red/University Gold/University Gold,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Pro Combat Hyperwarm Fitted Shield Max (NFL Eagles) 608079-010 Black/Sport Teal/Sport Teal,Adidas Oracle Vi Street Tennis Mens Shoes Black Blue,Nike Rewind Run Game (NFL Packers) 609447-739 University Gold/Dark Grey Heather,.

Finally, Nike Air Force 1 Low Neutral Grey,Adidas ZX 8000 Black White Green Grey Mens Shoes,Nike Air Jordan 1 Retro High OG Black White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Jordan 5 V Retro Low Alternate 90 Black Gym Red,Men's Running Shoes Adidas Originals Dragon Beige White Red,Nike Air Jordan Spizike Bordeaux,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max 2015 White Volt Black,Mens Casual Shoes Nike Roshe Run Hyperfuse Ash White Hyper Pink Black Medium,Nike Air Max 90 Sneakerboot Ice Wolf Grey Infrared,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max LeBron 7 VII White Gold China Edition,Mens Sneakers Adidas Adicolor Mens Forum Lo Grey Purple with Hook & Loop,Nike Air Pegasus 83 LTR Dusty Light Blue Lacquer (616324-010),.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Zoom Odyssey Black White Wolf Grey (749338-001),New Balance NB 360 Mens Shoes Sport Green White Orange,Nike Dunk CMFT PRM All-Star QS Black Hyper Jade,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Flyknit Lunar 3 Bright Crimson Hyper Orange,New Balance NB ML999BK Mens Shoes Medium Moyen Black Grey,Nike Free Flyknit 4.0 Wolf Grey Black Volt,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Internationalist Fleece TP Pack Black White (749655-001),Nike Air Max 90 Hyp Premium White/Sky Blue/Gray Mens Training Shoes,Nike Jordan Fly Wade Radiant Green White Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Nike LeBron 12 XII EP Dunk Force Cool Grey Iron Green,Nike Air Max 90 Hyperfuse Mens Trainers Navy Blue/Red Shoes,Nike Lebron ST 2 II White Black University Red,. Shenzhen’s tech trailblazers are anxious about rising property prices. Nike Lunarglide+ 4 Sport Grey Silver Volt,Nike Air Max 90 Premium Tape Camo Brown/Grey/Anthracite Mens Training Shoes,Nike Rosherun Roshe Run HYP PRM Mercurial Collection Volt Hyper Punch,