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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Mercurial Vapor 7 start XI FG Top Football boots Buy Black/Green/White,Official Running Shoes - Mens Nike FS Lite Run Black/Photo Blue/White/Tour Yellow,Nike SB Dunk High Unique QS AH 18 BA Anti Hero AH9613-001 Black Supreme,.

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What, then, will be the features of this growing consumer market? A Online Sale Basketball Shoes - Mens adidas Originals Superstar Black/Black/Black, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Basketball - Converse All Star Ox - Shoes - Dark Steel Grey 2KL4403 - Men's,Online Sale Boots Shoes - Mens Nike ACG Air Max Goadome Black,Basketball - Jordan Fly '89 - Men's - Shoes - Black Gym Red 4QK5407,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Basketball - Men's - Converse Chuck Taylor II Ox - Obsidian Gum 3OW2411 - Shoes White,Online Sale Casual Shoes - Mens Nike Roshe One Cool Grey/White/Black,Basketball - Men's - Shoes - PUMA Suede Classic - Olympian Blue White 2CQ8272,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Basketball - PUMA Suede Classic - Shoes - Black White 5PB2504 - Men's,Original Basketball Shoes - Mens Nike Kobe X Bryant Kobe,Black 3AM9049 - Nike Dri-FIT Training S Men's - Black L PO Hoodie - Training - Clothing,, argues the report,Black Basketball - Men's - Nike Dunk Flyknit - White Wolf Grey 5JE1808 - Shoes,Original Casual Shoes - Mens PUMA Roma Black/Steel Grey/Silver,Black Currant Under Armour Pursuit Open Space Hoodie - Men's - Black Currant Black 8IV1071 - Casual - Clothing,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Clothing - Casual - Men's - Nike Modern Shorts - Carbon Heather Dark Grey 8ZE9645,Outlet Online Running Shoes - Mens Under Armour Speedform Apollo Twist White/X-Ray/Black,Clothing - Fila Perotti Full Zip - Men's - White Navy 0JN442 - Casual,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Clothing - Men's - Black 1OE2823 - PUMA Archive Logo Sweat Bermudas - Cardio,Outlet Online Store Casual Shoes - Mens adidas Originals Campus 2 Collegiate Navy/White/Collegiate Navy,Clothing - Men's - Jordan AJ Knit City Pants - Basketball - Dark Grey Heather Black 3KO7366,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Clothing - Men's - Nike KD MVP Jacket - Wolf Grey Black 0KV758 - Basketball - Durant Kevin,Outlet Shop Boots Shoes - Mens Nike ACG Hills Mid Black/Anthracite/Metallic Silver,Clothing - Men's - San Francisco 49ers - Nike NFL Game Day 1 2 Zip DF Top - Black 2AN4407,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Clothing - Navy 7TO9593 - Nike NFL Game Day Jersey - Dallas Cowboys - Men's,Outlet Shop Casual Shoes - Mens Nike Toki Slipon Black/Photo Blue/White/Wolf Grey,Clothing - Nike Lightweight Full-Zip Fleece Hoodie - Men's - Black Volt 2DI5519 - Training,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Clothing - PUMA Essential Big Cat Hoodie - Men's - Toreador 9AN5817 - Casual,Perfect Boots Shoes - Mens Timberland Pokey Pine 6" Boot Wheat,Clothing - Training - Nike Therma Hoodie - Game Royal Black 9TS10321 - Men's,.

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About this Special Report

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