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FC Barcelona Stadium Home 610594-422 Loyal Blue/Sunlight,Men I Love Shoes Bafari Lace-up Shoes - Crepe - Marron 102 - 3958981zo,Jordan AJXIII Pullover 632078-010 Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Jordan Dub Zero Laser 666840-412 University Blue/White,Men Jack Jones Jj Brooklyn Patch Sneaker Trainers - Rubber - Black - 6745437ey,Jordan Stay Cool Fitted 642409-010 Black/Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Kyrie Flytrap 800035-010 Black,Men Josef Seibel Max 06 Slippers - Rubber - Moro - 6209251kg,NFL Chicago Bears Game Jersey (Jared Allen) 468947-480 Marine,.

NFL Chicago Bears Nike Platinum Jersey (Brandon Marshall) 607026-100 White,Men La Maison De L espadrille Sabline H Espadrilles - Rubber - Marine - 2584960ep,NFL Green Bay Packers Game Jersey (Eddie Lacy) 468953-349 Fir,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). NFL New Orleans Saints Limited Jersey (Jimmy Graham) 479184-102 White/Black,Men Marvin co Nagodillo Lace-up Shoes - Rubber - C Di Riso Tdm + Cam Tdm - 6668164ck,NFL San Diego Chargers Game Jersey (Philip Rivers) 479429-482 Italy Blue/White,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, NFL Tennessee Titans Limited Jersey (Jake Locker) 468941-436 Coast/College Navy,Men Marvin co Narges Lace-up Shoes - Rubber - Camoscio Notte - 9857562iz,Nike "Get Fly On Air" 644188-100 White/Electro Orange,, too, that, after 2023, Nike 7" Trail Kiger 620985-011 Black/Anthracite/Total Orange,Men Marvin co Pires Loafers - Leather - New Box Black - 9170311od,Nike Advantage Graphic 633178-427 Rift Blue/Space Blue/Cool Grey,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Pivot Long-Sleeve 689071-063 Dark Grey Heather/Black,Men Merrell Annex Sport Shoes - Rubber - Blue Wing - 4381264oh,Nike BB Pivot Pullover 612875-063 Dark Grey Heather/Black,.


What, then, will be the features of this growing consumer market? A Men Mizuno Mizuno Mp Sport Shoes - Synthetics - Black - 704003ca, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike College Basketball Performance Fleece FZ (Duke) 00030274X-DK1 Game Royal,Men Nike Nike Air Zoom Vomero 10 Sport Shoes - Rubber - Hot Lava White-black-volt - 3274388lx,Nike Defender Hybrid Half-Zip (NFL Browns) 653555-239 Seal Brown/Seal Brown/Brilliant Orange/Seal Brown,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Dri-FIT CJ Logo 637869-063 Dark Grey Heather/Dark Grey Heather,Men Nike Mercurialx Pro Ic Sport Shoes - Rubber - Bright Crimson Black-ht Lv-blk - 5096036gk,Nike Dri-FIT Touch 607728-807 Atomic Mango/Bright Citrus,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Element Half-Zip 504606-853 Hyper Crimson/Team Orange,Men Nike Nike Free 5.0 Sport Shoes - Rubber - Black Black-anthracite - 4554242vc,Nike Elite Stripe 545477-496 Blue Force/White/White,, argues the report,Nike Flat Front 639798-404 Lyon Blue/Lyon Blue/Lyon Blue,Men Nike Nike Mogan 2 Se Sport Shoes - Rubber - Armory Navy Green-sonic Yellow - 6572546do,Nike Hero Outdoor Tech Full-Zip 620766-401 Clearwater/Black/Dove Grey/Dove Grey,.

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Crucially, Nike Miler 519700-060 Anthracite/Anthracite,Men Puma Faas 500 V4 Sport Shoes - Rubber - Black-puma Silver-tradewinds - 7100186nu,Nike Player Just Do It (NFL Patriots / Rob Gronkowski) 746624-419 College Navy,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Premier Rafa Icon 698234-401 Clearwater/Blue Lagoon/Blue Lagoon,Men Reebok Reebok Zcut Tr Sport Shoes - Rubber - Black Gravel Solar Yellow White - 4153472sm,Nike Pro Combat Core Compression 2.0 533329-022 Carbon Heather/Black,.

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Finally, Nike Racing 598996-020 Black/Gym Red/White,Men Rondinaud Cantois Slippers - Synthetics - Marron - 125512rb,Nike Woven Golf Skort Girls Black White Metallic Silver NS35516,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Force 1 Downtown Hi LW QS Hologram White Silver,Men Skechers Elias 72060 Sport Shoes - Rubber - Black - 8716597kd,Nike Air Force 1 Wheat Brown,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Jordan 13 XIII Low Retro Bred Black Gold Unversity Red,Men Spot On Enzzo Espadrilles - Rubber - Navy Tan Canvas - 7638133ut,Nike Air Jordan 7 VII Retro Championship Pack Champagne White Black Gold,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max 1 JCRD Jacquard Gym Red Crimson Grey,Men String Republic Paris M Espadrilles - Rubber - Black - 8448175ms,Nike Air Max 90 Hyperfuse PRM Volt,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Max 95 OG Premium Reflective Black Volt Neon,Men Ugg Australia Ascot Slippers - Rubber - Chestnut - 6468691lb,Nike Air Maxim 1+ SP Leather Black White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Trail Ridge 2 CHN Velvet Brown Total Orange (472821-200),Adidas Climachill Ride Blue Green Mens Mesh Running Shoes,Nike Blazer Mid PRM Vintage City Floral Pack Chicago Polar Multi Color,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Elastico Pro III IC Midnight Fog Black (685360-001),Adidas Originals Dragon Mens Suede Shoes Yellow Blue,Nike Free 3.0 Flyknit Hyper Jade Black Volt Orange,.

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