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Men's Nike Lunarestoa 2 Premium - Shoe TJ585762i,Nike Sportswear Cortez Ultra Men BlackMen's Nike SB Lunar Stefan Janoski - Skateboarding Shoe RT994730p,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Internationalist LX - Shoe PE958744i,Nike Sportswear Classic Cortez Nylon Men RedMen's Nike SB Paul Rodriguez 9 CS - Skateboarding Shoe PJ655364x,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Mayfly Woven - Shoe HG310159e,Nike Sportswear Cortez Ultra Moire Men BlackMen's NikeCourt Lunar Ballistec 1.5 QS - Tennis Shoe MR571441q,.

Men's Nike Air Footscape Magista Flyknit - Shoe SV366360w,Nike Nike Flyknit Racer Men BlackUnisex Nike Reversible (NFL Vikings) - Knit Hat NS53673x,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Unisex Nike Reversible (NFL Titans) - Knit Hat AN377880m,Nike Sportswear Air Presto Men WhiteUnisex Nike True Vapor BSBL - Fitted Hat VP212154m,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Unisex Converse Chuck Taylor All Star II Reflective Wash Low Top - Shoe MK570323e,Nike Free RN Commuter 2017 Men BlackUnisex Converse Chuck Taylor All Star Kurim Low Top - Shoe RD513331p,, too, that, after 2023, Unisex Converse Chuck Taylor All Star II Reflective Wash High Top - Shoe KD500692m,Nike Sportswear Lunar Magista II Flyknit Men RedBig Kids Nike Air More Uptempo Royal Blue White,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Cheap Air Jordan XXX1 "Banned" Black University Red White Sale,Nike Sportswear Air Presto Ultra BR Men OrangeCheap Jimmy Butler Air Jordan 31 XXXI "Olympics" Blue White Red Sale,.

What, then, will be the features of this growing consumer market? A Nike Sportswear Roshe Two Flyknit 365 Men Yellow delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Cheap Mens Nike Air Max 2017 Kpu Black Grey Sale,Nike Sportswear Jacquard Sock Dart Men BlackCheap Mens Size Air Jordan 31 XXXI PE "Michigan" Iconic Blue Yellow Sale,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Cheap Nike Hyperdunk 2017 Low Black Black White Sale,Nike Sportswear Mayfly Woven Men GreyCheap Nike PG 1 Captain America Sale,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Cheap Unisex Nike Flyknit Air Max 2018 White Grey Sale,ASICS Tiger GEL-Lyte III Men GreyNike Air Force 1 LV8s 789748 101,, argues the report,Nike Air Vapor Max Flyknit 849558-104,ASICS Tiger GEL-Lyte V Pastels Men PinkNike Special Field Air Force 1 Mid Camo,.

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Nike Air Max Men Shoes Blue Red /Nike Jordan [ N1656],ASICS Tiger GEL-Lyte V Leather Men RedAir Jordan 13 Men Retro Shoes White /Nike Jordan [ N4607],. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Air Jordan 6 Men Shoes Pink/Black /Nike Jordan [ N1632],Men's Nike Storm-FIT (MLB Yankees) - Jacket EH352813cNike Blazer Fluffy Shoes Low Green Black /Nike Jordan [ N122],.

Crucially, Nike Air Force 1 Men Low Shoes Deep Royal/ /Nike Jordan [ N467],Men's Nike Sphere Hybrid (Oregon) - Jacket QH132322bAir Jordan 1 Men High Shoes Black/Red /Nike Jordan [ N1423],, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max 1 Men Running Shoes Grey/Yellow-/White /Nike Jordan [ N1837],Men's Nike Circuit Pullover (NFL Patriots) - Hoodie IR923930mNike Air Max 2014 Leather Shoes Black Red /Nike Jordan [ N1691],.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max TN Men Shoes Black/Green /Nike Jordan [ N738],Men's Nike F.C. Pants - Pants DI47166wNike Air Zoom Elite Shoes Red/Grey/Purple /Nike Jordan [ N822],, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Dunk SB High Men High Shoes Green Black /Nike Jordan [ N2210],Men's Nike Shieldrunner Flash - Running Jacket BB10953sNike Free 3.0 V2 Men Mesh Shoes Grey Salmon Pink /Nike Jordan [ N2304],.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Free 4.0 V3 Men Shoes Dark Blue Orange /Nike Jordan [ N4289],Men's Hurley One And Only 22" - Boardshorts CJ542882tNike Free Run 3 Men Shoes All Black White /Nike Jordan [ N2454],, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Max 2014 Men High Shoes Men Grey Black /Nike Jordan [ N2934],Men's Jordan All-Star - Tank Top GO401036aNike Roshe Run Trainers Shoes Trainers Shoes Dark Blue Green /Nike Jordan [ N2576],, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Shox R2 Men Shoes White/Red-Black /Nike Jordan [ N2697],Men's Nike Woven - Golf Shorts CO903890cNike Shox R4 Men Shoes Black Blue /Nike Jordan [ N2807],.

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About this Special Report

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