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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Max Lebron VII-1,Air Jordan 28 (XX8) Purple Yellow Green Shoes For Men On SaleNike Air Max LeBron XI All Black Basketball Shoes For Men in 99368,.

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What, then, will be the features of this growing consumer market? A Air JORDAN FLIGHT 23 RST LOW Cheap Mens Shoes To Buy Grey White delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Ken Griffen Max Mens Shoes 2014 Blue White,Air Jordan IV 4 Retro Fish Skin Mens Shoes Black RedNike Lunar 5.0 Spider LT +2 Mens Shoes Grey Green,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Lunar Hyperdunk X 2012 For Men in 66317,Air Jordan Spizike 3.5 Retro Mens Shoes White Black JordanNike New Flyknit Lunar 3 Classic Charcoal/Dark Grey/Bright Citrus/Total Orange Plush Cushioning Ultra Lightweight Mens Running Shoes 2015 Spring Summer Sneakers,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Zoom Hyperchaos TB Basketball Shoes for Men in 82392,Air Jordan VI 6 Retro Mens Shoes Online Shopping 2013 Grey WhiteNike Zoom KD V Klein Durant Basketball Shoes for Men in 82404,, argues the report,Nike Zoom Kobe Dream Season IV Low Sneakers For Men in 73264,Air Max 2011 New Reviewed Shoes CoffeeOnline Hypervenom Phantom Fg Boots Charcoal Crimson Green Purple,.

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Crucially, Adidas Originals Superstar Foundation White/White/White Sneakers for MAN,Air Max 90 Mens Shoes Cheap On Sale All White BlackNike Air Pegasus New Race Black/Black Trainers for MAN,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Saucony Shadow Original Red/Burgundy Sneakers for MAN,Air Max 90 Mens Shoes Cheap On Sale Lightgrey WhitePUMA Suede Classic Eco Gray/White Sneakers for MAN,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Vans ISO 1.5 White Trainers for MAN,Air Max 90 Mens Shoes Cheap Wholesale White AlmondPUMA Blaze of Glory Crackle Posy Green Trainers for MAN,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Vans Authentic Wonderland/True White Sneakers for UNISEX,Air Max 90 Premium EM Mens Shoes White Blue OnlineReebok Freestyle Hi Spirit Lush Orchid/White Trainers for WOMAN,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Force 1 ,AIR MAX LTD 01 Mens Shoes Cheap BlackNike Air Max 1 Ultra Moire Wolf Grey/White Running Shoes for WOMAN,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas UltraBOOST Ultra Boost Latest 3.0 4.0 Mens Running Shoes CG3039 BA8841 BB6165,AIR MAX LEBRON VIII-3Discount Authentic 136001-102 Mens Nike Air Jordan 12 Retro White/Flint Grey-Metallic Silver,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Discount Authentic 315297-471 Mens Nike Air Jordan 3 Retro Do The Right Thing (DTRT) - Brisk Blue/Pro Gold-Radiant Green,AIR MAX LTD 01 Mens Shoes Cheap Youth Black WhiteDiscount Authentic 414571-010 Mens Nike Air Jordan 13 Shoes Bred Black/True Red,.

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About this Special Report

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