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Experimental feature

Nike Zoom KD V Fluorescent Green/Blue Basketball Shoes 3128429,Nike Kids Air Jordan 5 White Grape Sneakers 3125639Nike Zoom KD VI Blue/Team Orange Basketball Shoes 3128481,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.


Nike Kobe 8 Easter Fiberglass/Court Purple-Black-Laser Purple Basketball Shoes 3128555,Nike Kids Air Jordan 6 White Black Sneakers 3125642Nike Zoom Lebron 10(X) Black/Pink/Orange Basketball Shoes 3128629,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike LeBron 9(IX) Basketball Shoes China Blue/Orange 3128663,Nike Kids Air Jordan 9 Photo Blue Sneakers 3125653Nike Dunk High Pro SB Dark Black Mens Sneakers 3128804,.

Nike Dunk SB Mid sea green black white Mens Sneakers 3128897,Nike Kids Air Jordan 4 Pink Black White Sneakers 3125618Nike Free 3.0 V2 Mens Running Shoe Suede Maroon Black 3128972,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Free 5.0 V4 Mens Running Shoe Suede Grey Black 3129076,Nike Kids Air Jordan 9 Johnny Kilroy Sneakers 3125658Nike Free Run+ 2 Mens Running Shoe All Black 3129141,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).


Assume, instead, Nike Roshe Run Suede Mens Running Shoes Coffee Black White 3129207,Nike Kids Jordan Spizike Black Red Sneakers 3125669Nike Lunar Glide +4 Grey Blue Mens Sneakers 3129549,, too, that, after 2023, Nike Lunar Blazer SB High Red Black Mens Sneakers 3129595,Nike Kids Jordan Spizike Orange Black Sneakers 3125663Nike CTR360 Maestri II TRX FG White Yellow Black 3129706,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike HyperVenom Phantom FG Neymar Cleats Fluorescent Green White 3129778,Nike Air Jordan 1 Leopard Print Green Black Sneakers 3125705Nike GS Green Speed Concept II ACC FG Soccer Cleats White Black 3129868,.

What, then, will be the features of this growing consumer market? A Nike Air Jordan 1 Retro White/Black/Red/Yellow Sneakers 3125727 delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Mercurial Vapor IX AG Cleats Blue Fluorescent Green 3129914,Nike Air Jordan 1 White/Black-Red Sneakers 3125738Nike Mercurial Vapor IX TF Cleats Yellow Orange Black 3130040,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Mercurial Vapor Superfly III TRX TF Purple White 3130147,Nike Air Jordan 1 Black Blue Sneakers 3125715Nike Mercurial Vapor VIII TRX FG All Black 3130175,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Mercurial Vapor X TF Shoes Midnight Blue White Orange 3130263,Nike Air Jordan 10 Retro Doernbecher Sneakers 3125777Nike T90 Shoot IV TF Black Silver Yellow 3130397,, argues the report,Adidas Originals Zx Flux Men VE87831,Nike Air Jordan 1 Black/Royal Blue Sneakers 3125720Aquila Greeves Men XT71908,.


Brando Tullio Low-Top Sneakers Mogano Men BC50622,Nike Air Jordan 10 Retro Oro-eo Sneakers 3125785Converse Chuck Taylor All Star Ox Men PK72131,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Fred Perry Kingston Twill Men HL38661,Nike Air Jordan 11 Retro Black/White Sneakers 3125837H-Wood Moselle Chukka Boots Men OG22447,.

Crucially, Le Coq Sportif Aceone Cvs Men QV94954,Nike Air Jordan 11 Retro Cool Grey Sneakers 3125833Nike Tennis Classic Ac Men UI21504,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Timberland Newmarket Chukka Men CK98346,Nike Air Jordan 11 White/Black-Dark Concord Sneakers 3125816Vans Era 59 Men OT92251,.

Finally, Vans Classic Slip-On HA31047,Nike Air Jordan 13 Mens White Red Black Sneakers 3125936Cole Haan Owen Sports Loafers Black Mens Size 12 C13898 Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike AIR BRS 1000 RUNNING COACH SPORTS SHOES US 7 (US 8),Nike Air Jordan XIII All Black Sneakers 31259522016 Fashion New Mens Sneakers Sport Breathable Casual Running Shoes,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Fashion Mens Running shoes Striped Athletic sports sneakers flat shoes,Nike Air Jordan 13 Retro White Black Red Sneakers 3125976HOT! 2016 New South Korean mens fashion sport casual shoes,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, MENS WOMANS TRAINERS RUNNING SPORTS GYM FITNESS EXERCISE FASHION STYLE YEEZY,Nike Air Jordan 2 Retro Black/Chrome Sneakers 3126001New Mens s outdoor sports shoes Fashion Breathable Casual Sneakers running shoes,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Strength Jump Plyometric Basketball / Sports Training Shoes Mens US 9 Unused Mint WHITE,Nike Air Jordan 3 Stealth/Varsity Red-Black-White Sneakers 3126037Paper Planes Sports Running Trainig Comfort Athletic Shoes_PP1339 KhakiWineBlack,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. 2014 VANS ERA AUTHENTIC SUPREME SPIRAL BLACK WHITE RED VN-0W3CEFU NEW 8.5 [H63n7507],Nike Air Jordan 3 Night Stadium/Total Orange-Black Sneakers 3126043NEU VANS PRISON ISSUE 23 BLACK SKATE SHOES TURNSHOES SNEAKER SHOES BLACK [B86q8059],, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. SUPREME X VANS CHECKER LOGO AUTHENTIC PRO FW16 BOX LOGO CAMP CAP TEE - RED [R45o6446],Nike Air Jordan 4 Black Khaki Sneakers 3126071VANS ORIGINAL LEDER BLACK MEN TURNSHOES - BLACK [O40a8303],.

Copyright VANS TWEED - ERA MENS SHOES (NEW) SIZES 8.5-13 BLACK / TRUE WHITE FREE SHIPPING [D72z6147], 2018. All rights reserved.
About this Special Report

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