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Experimental feature

Nike Kids Air Jordan 11 All Black Sneakers 3125555,Adidas Superstar Unisex Brown Green Shoes Model:A978,Nike Kids Air Jordan 5 Bel Air Sneakers 3125629,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.


Nike Air Jordan 1 Retro White Black Red Sneakers 3125683,Adidas Superstar 2 Unisex White Gold Shoes Model:A1116,Nike Air Jordan 11 Retro J2K Black/Varsity Red Sneakers 3125796,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Jordan 11 Low White/Black-True Red Sneakers 3125810,Adidas Superstar 2 Unisex White Pink Shoes Model:A1131,Nike Air Jordan 11 Retro Low University Blue/White Sneakers 3125864,.

Nike Air Jordan 13 Mens Black Red Sneakers 3125959,Adidas Superstar Unisex White Black Shoes Model:A991,Nike Air Jordan 3 Retro Black/Bright Crimson Sneakers 3126053,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Air Jordan 4 Camo Black Red Sneakers 3126089,Adidas Terrex Unisex Black Green Shoes Model:A1156,Nike Air Jordan 5 High Red Black Sneakers 3126200,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).


Assume, instead, Nike Air Jordan 5 Glow-in-the-Dark Sole Bel Air Sneakers 3126257,Adidas Superstar 2 Unisex Black Red Shoes Model:A1154,Nike Air Jordan 6 Black White Sneakers 3126315,, too, that, after 2023, Nike Air Jordan 9 For the Love of the Game Sneakers 3126418,Adidas Top Ten Unisex Bright Gold Shoes Model:A1162,Nike Nike Jordan Aero Mania Black/White/Black Sneakers 3126503,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Jordan Hydro V Retro Slide Black Grape Sneakers 3126580,Adidas Top Ten Unisex Silver Shoes Model:A1167,Nike Air Max 2011 Mens All Blue Sneakers 3126944,.

What, then, will be the features of this growing consumer market? A Adidas ZX 8000 Unisex Navy White Blue Shoes Model:A1262, delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max 2012 Mens Black Blue Sneakers 3126975,Adidas Terrex Unisex Black Blue Shoes Model:A1155,Nike Air Max 90 HYP PRM Mens Blue White Sneakers 3127148,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 90 HYP SP Mens Desert Camouflage Hiking Shoes 3127184,Nike Air Force 1 '07 Men's Red,Nike Air Max 97 CVS Mens Green White Sneakers 3127300,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Max LTD 1 Mens Black Red Sneakers 3127321,Nike Air Vibenna Men's Blue,Nike Air Max Unisex White Silver Sneakers 3127486,, argues the report,Nike Air Max 90 PRM EM Unisex Orange Black Casual Shoes 3127533,Nike Air Max Sequent 2 Men's Orange,Nike Air Presto 2 Mens Carving Deep Gray Wine Red 3127820,.


Nike Air Presto Weave Mens Sneakers Black Blue 3127939,Nike Air Max 2017 Men's Black,Nike Lunar Hyperdunk X Low 2012 Jade/White Basketball Shoes 3128116,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Kobe 8 System Green Glow Basketball Shoes 3128201,Nike Air Max 95 Men's Black,Nike Lebron X Low Basketball Shoes JadeGreyYellow 3128292,.

Crucially, Nike Lebron Zoom Soldier VI Basketball Shoes Blue/White 3128381,Nike Dark Lightning Magista Ola II Turf Men's Black,Nike Zoom KD VI Christmas Pack Basketball Shoes 3128487,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Zoom Kobe V Basketball Shoes Dark Knight 3128531,Nike Radiation Flare Magista Obra II FG Men's Red,Nike Zoom Lebron 9(IX) Basketball Shoes Summit Lake Hornets 3128667,.

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Finally, Nike Dunk SB Mid red black Mens Sneakers 3128906,Nike Motion Blur Magista Orden Firm Ground Men's White,Nike Free 3.0 V5 Mens Running Shoe Black Red White 3129022,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Free Run+ 3 Mens Running Shoe Black Red 3129152,Nike LunarEpic Flyknit 2 Men's Grey,Nike Roshe Run Suede Mens Running Shoes Grey Black Green 3129222,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Lunar 5.0 Spider LT +2 Black Mens Sneakers 3129561,Nike LunarConverge Men's White,Nike CTR360 Maestri II TRX FG White Yellow Black 3129706,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Hypervenom Phelon AG Jnr Cleats Blue Green 3129817,Nike Zoom All Out Low Men's White,Nike Mercurial Vapor IX Fast Forward 06 Edition FG Silver Orange Black 3129947,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Mercurial Vapor IX CR7 SE Limited Edition TF Cleats Gold Red Black 3130029,Nike Air Max 90 Children Black,Nike Mercurial Vapor VII Superfly III TRX FG White Gold Real Madrid 3130111,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Mercurial Vapor X IC Indoor Shoes Yellow Green Blue Black 3130251,Nike Radiation Flare Hypervenom Phade III FG Children Green,Nike Mercurial Victory X AG Shoes World Cup Red Orange 3130342,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Tiempo Legend V FG Mens Soccer Shoes Black Red White 3130476,Nike Revolution 3 Infant Pink,Aquila Pires Men NX71148,.

Copyright Clae Bradley Men MH37142, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Dc Shoes Mens Mikey Taylor Shoe Men WE76233,Nike Air Max Tavas Infant Blue,Julius Marlow Abort Men VO52200,. Shenzhen’s tech trailblazers are anxious about rising property prices. New Balance Classics 580 Men SI95233,Nike Air Max 95 Junior Grey,Puma Blaze Citi Series Men XM13262,