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Men's Nike Air Zoom Structure 19 Green,Men's Air Jordan 6 Retro Low "METALLIC SILVER"Men's Nike Alpha Field General Elite Camo White/Wolf Grey/Black/Metallic Silver,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Archive 83.M Light Bone/Pure Platinum/Lunar Grey/Photo Blue,Men's AIR JORDAN 5LAB3 Black/Black-ClearMEN'S NIKE CJ ELITE 2 TD White/Black/True Red/Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, MEN'S NIKE DUAL FUSION RUN 3 Black/University Red/White,Men's AIR JORDAN 7 RETRO MCS Black/WhiteMEN'S NIKE FINGERTRAP MAX Catalina/Black/Bleached Turquoise/Hyper Crimson,.

Men's Nike Flex Run 2015 White/Blue Graphite/Black,Men's Air Jordan Future Low Cool Grey/White/BlackMen's Nike Flyknit Racer Green Strike / Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Nike Free 5.0 Dove Grey/Electric Green/Volt/Black,Men's Air Jordan 6-17-23 Gym Red/Pure Platinum/White/BlackMen's Nike Free Inneva Tech Sunset Glow/Kumquat/Sunset Glow,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's NIKE FREE RN Heritage Cyan/Black/Blue Spark/Laser Orange,Men's Air Jordan 9 Retro "2010 Release"Men's Nike Free Trainer 3.0 V4 Laser Orange/Iron/Light Bone/Black,, too, that, after 2023, Men's Nike Free Trainer 5.0 V6 Radiant Emerald/Obsidian/Squadron Blue/Laser Orange,Men's Air Jordan 9 Retro Black/GreenMEN'S NIKE HYPERDUNK 2014 TB Court Purple/Purple Venom/White/Metallic Silver,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's NIKE HYPERVENOM PHANTOM 3 DF FG FOOTBALL BOOTS,Men's Air Jordan Future Premium "Camo"Men's NIKE HYPERVENOM PHELON 3 FG Electric Green/Hyper Orange/Volt/Black,.


What, then, will be the features of this growing consumer market? A Men's Air Jordan Retro 10 Black/White delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's NIKE HYPERVENOMX FINALE II TF Navy/White,Men's Air Jordan I Retro High Deep Royal/White/BlackMen's Nike Internationalist Mid Varsity Royal/Black/White/Varsity Royal,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Nike Kobe X Soar/Deep Royal Blue/Green Shock,Men's Air Jordan Retro 11 Low Black/Metallic Silver/WhiteMen's Nike Lunar Force 1 Duckboot '17 Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. MEN'S NIKE LUNAR TR1 LE College Navy/White/Action Green/Wolf Grey,Men's Air Jordan XX8 SE Dark Concord/Infrared 23/BlackMen's Nike LunarEpic Flyknit Red/White,, argues the report,Men's Nike LunarTempo 2 Black/Anthracite/White,Men's Air Jordan XX8 SE Pure Platinum/White/BlackMen's NIKE MAGISTA ONDA FG Metallic Pewter/Ghost Green/Black,.

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Men's Nike Magista Orden Leather FG Black/Turquoise Blue/Black,Men's Air Jordan XX9 White/Legend Blue/Black/WhiteMen's Nike Mercurial Superfly FG CR7 Metallic Silver,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's NIKE MERCURIAL SUPERFLY V FG 'Rainbow',Men's FC247 BOMBA II Blue Lagoon/White/WhiteMen's Nike Mercurial Vapor XII Academy MG Total Orange/Total Orange/Volt/Black,.

Crucially, Men's NIKE MERCURIAL X EA SPORTS IC Soccer Shoes,Men's Air Jordan XXXII Low Red Black/WhiteMEN'S Nike Metcon 2 Photo Blue/University Gold/White/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Nike Roshe LD-1000 Sport Red,Men's FC247 LUNARGATO II White/Wolf Grey/Cool Grey/Total OrangeMen's NIKE ROSHE TWO FLYKNIT College Navy/Paramount Blue/White,.

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Finally, Men's Nike SF Air Force 1 Hi Diatom blue,Men's Jordan CP3.IX Seaweed/Emerald Glow/Green Glow/Metallic SilverMen's NIKE TIEMPO GENIO LEATHER IC Black/White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Nike TiempoX Finale 10R TF Black/Metallic Gold/Black,Men's Jordan CP3.IX Black/Laser Orange/Infrared 23/Metallic GoldMen's Nike Vapor Speed Turf Racer Blue/White/Volt/Om Blue,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike Vapor Untouchable Pro PF 839924 732,Men's Jordan Eclipse Ink/Black/White/Bright MandarinMEN'S NIKE ZOOM HYPERREV 2015 Persian Violet/Ink/Volt,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike Zoom LeBron Soldier 9 LE Black/Bright Citrus/Ember Glow/Multi-Color,Men's JORDAN EXTRA.FLY BLUEMen's NIKE ZOOM VAPOR 9.5 TOUR Dusty Cactus/White/Black/Hyper Crimson,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's NikeLab Vandal High x John Elliott Sail/White/Sail,Men's Jordan Flight Runner 2 Black/Bright Concord/Blue LagoonUnisex Nike Zoom Victory 3 Black/Volt/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. NIKE CLASSIC CORTEZ NYLON - PINE GREEN MENS SHOES,Men's Jordan Flight Runner 2 NavyCheep Aaa+ Classic Replica Air Jordan 11 White Blue Men VGF0549,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Cheep Air Jordan 7 Shoes Men VGF0621,Men's Jordan Horizon Premium BlackCheep Hermes Shoes Men VGF0254,.

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