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Men's Nike Air Epic Dark Sage/Seaweed/Sail/Lucid Green,Mens Nike Air Zenyth Shoes - White/Black/Dark Blue,Men's Nike Air Force 1 07 LV8 Premium Black/Black/White,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Air Force 1 Low Premium Obsidian/Brilliant Orange,Mens Nike Shox NZ Shoes Gold White,Men's NIKE AIR HUARACHE PRO LOW METAL Black/White,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's NIKE AIR MAX 1 ESSENTIAL Black/White/Gum Medium Brown/Light Bone,Mens Nike Shox OZ Shoes White Gold,MEN'S NIKE AIR MAX 2015 White/Black,.

Men's Nike Air Max 90 Premium Red,Mens Nike Shox R2 Shoes Black Gray,Men's Nike Air Max 95 LX Smokey Blue/Mushroom/Particle Pink/Smokey Blue,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Nike Air Max Fury R Ridgerock/Cobblestone/Black/Ridgerock,Mens Nike Shox R3 Shoes Black Silver,Men's Nike Air Max Tavas Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's NIKE AIR PENNY IV Black/Black,Mens Nike Shox R4 Shoes Silver Red,Men's Nike Air Trainer Huarache Premium Light Bone/Ginger/White/Midnight Navy,, too, that, after 2023, Men's Nike Air Zoom Elite 8 Volt/Game Royal/Blue Lagoon/Black,Mens Puma Complete Vectana White Blue,Men's NIKE AIR ZOOM PEGASUS 33 Rio Teal/Midnight Turquoise/Volt/White,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Air Zoom Vomero 10 Blue,Mens Puma Drift Cat Brown Beige,Men's Nike Alpha Pro 2 3/4 TD Game Red/Black/White,.


What, then, will be the features of this growing consumer market? A Mens Puma Drift Cat SF White Sky, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike CJ3 Flyweave Trainer Gridiron Grey,Mens Puma Drift Cat SF Trainers Black-Red-Gray,MEN'S NIKE ELASTICO SUPERFLY IC Orange,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Nike Flight Bonafide Taupe Grey/Summit White/Dark Raisin,Mens Puma Ferrari Trainers Yellow Green,Men's Nike Force Zoom Trout 3 Wolf Grey/Reflect Silver/Metallic Dark Grey,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Free 5.0 Print Sequoia/Turbo Green/Crystal Green/Summit White,Mens Puma Future Cat GT Ferrari Nets Black White,Men's NIKE FREE RN White/Black,, argues the report,Men's Nike Free Trainer 5.0 V6 AMP Black/Bright Crimson/White,Mens Puma Future Cat Lo Engine trainers Red-Black,Men's Nike Free Trainer V7 Week Zero (Oklahoma),.

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Men's Nike HyperLive Black/Dark Grey/Cool Grey/Metallic Silver,Mens Puma Speed Cat Big Trainers Coffee,Men's Nike Hypervenom Phelon II IC Green Strike/Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Men's Nike Internationalist Fleece Black,Mens Puma Speed Cat Big Trainers Pinky White,MEN'S NIKE KOBE 9 ELITE Sequoia/Rough Green/Hyper Crimson/Reflect Silver,.

Crucially, Men's Nike Lunar Control Vapor 2 White/Pure Platinum/Volt/Black,Mens Puma Trionfo Low Baylee Trainers White,Men's NIKE LUNAR WAVERLY Black/Pure Platinum/Volt/Anthracite,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. MEN'S NIKE LUNARGLIDE 6 White/Volt/Liquid Lime/Black,New Air Jordan 6 Fusion-University Black/Silver Gray/White A1256-91,Men's NIKE MAGISTA OBRA II FG Black/Paramount Blue/Aluminum/White,.

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Finally, Men's NIKE MERCURIAL SUPERFLY V CR7 FG Cool Grey/Wolf Grey/Total Crimson/Metallic Hematite,Nike Air Force 1 Classic Low Mens shoes in Duke blue,Men's NIKE MERCURIAL VAPOR XI CR7 FG Yellow/Rose,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Nike MercurialX Finale II IC Laser Orange/White/Volt/Black,Nike Air Force 1 High Metallic Silver Hyper Blue,MEN'S Nike Metcon 2 Spring Leaf/Voltage Green/White/Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike Roshe One Hyperfuse Blue,Nike Air Force 1 Lizard Jade Blue,Men's Nike SB Dunk Low Pro Ishod Wair NAVY,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike SB50 Free Trainer 5.0 V6 AMP (NFL) Black/White/Metallic Gold,Nike Air Force 1 Low Max Air SoCal Southern California Edition,Men's NIKE TIEMPO GENIO LEATHER IC Black/Green Strike/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. MEN'S NIKE TIEMPOX PROXIMO IC Volt,Nike Air Force 1 Low Mens Shoes in White/Earth yellow,Men's Nike Vapor Untouchable 2 Racer Blue/Blue Lagoon/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. MEN'S NIKE ZOOM FIELD GENERAL (OREGON) Apple Green/White/Yellow Strike,Nike Air Force 1 Low White White,Men's Nike Zoom LeBron Soldier 9 LE Black/Provence Purple/Hot Lava/Summit White,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. MEN'S NIKE ZOOM STREAK LT 2 Hyper Punch/Black/White/Electric Gre,Nike Air Force 1 Premium High Mens Shoes in Ash grey/Black,Men's NikeLab Lunar Huarache Light Black/White/Black,.

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