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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Charming Converse Trainers - White/Tango Red/Mouse R24x2153,Nike Soccer Men White Model:133,Discount New Balance U420 - Trainers - Grey/White S28i7607,.

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Assume, instead, Excellent Nike Performance Free 5.0 - Trainers - Black/White/Dark Grey/Dove Grey D73a8664,Nike Soccer Men White/Red/Black/White Model:289,New Exclusive High-end Reebok Classic Exofit - Trainers - Black/Silver R99a3478,, too, that, after 2023, Counter Genuine Timberland Earthkeepers Stormbucks - Boots - Black Smooth T90j1132,Nike Soccer Men Gold Coin/Black/ Model:972,SaleTimberland Stormbucks - Lace-Ups - Burnished Dark Brown F53u5991,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Vans Brigata - Trainers - Dress Blues/True White W76b1212 buying cheap,Nike Soccer Men Orange/ Orange/ Violet Model:650,Vans Era - Trainers - Gargoyle N73c2668 Ebay,.

What, then, will be the features of this growing consumer market? A Nike Sportswear Men Black Model:649, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Vans Old Skool Lite + - Trainers - Black E71s1761 New,Nike Running Men Grey/Black/White Model:394,Nike Kids Air Jordan 11 Cool Grey Sneakers 3125554,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Kids Jordan 4 Fire Red/White-Black-Cement Grey Sneakers 3125612,Nike Sportswear Men Black Model:773,Nike Air Jordan 1 Retro Black Varsity Maize Sneakers 3125708,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Jordan 10 Retro White/Varsity Red-Steel Grey Sneakers 3125775,Nike Soccer Men Squadron Blue/Black/Squadron Blue Model:123,Nike Air Jordan 12 Retro Black/Varsity Red Sneakers 3125870,, argues the report,Nike Air Jordan 13 Mens Flints-Blue/White Sneakers 3125960,Nike Sportswear Men Gym Red/Black/Black Model:361,Nike Air Jordan 4 Retro Pure Blue Sneakers 3126087,.

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Crucially, Nike Jordan Fight Club '91 Gym Red/Black-Night Stadium Sneakers 3126520,Adidas Adipure Unisex Black White Slime Shoes Model:A31,Nike Air Max 2011 Mens Gray Green Sneakers 3126928,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max Mens Black Gray Sneakers 3126985,Adidas Adizero Unisex Green Black Shoes Model:A45,Nike Air Max 1 QS USATF Mens Blue White Sneakers 3127058,.

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Finally, Nike Air Max Excellerate+2 Mens Red Black Sneakers 3127306,Adidas Adizero Unisex Black White Shoes Model:A92,Nike Air Max TR 180 Mens White Black Sneakers 3127406,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Max KPU Unisex All Blue Sneakers 3127495,Adidas Adizero Unisex Yellow Black Shoes Model:A112,Nike Air Max 90 Premium EM Unisex Red Black Sneakers 3127575,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Presto 6 Anti Fur Mens Black Deep Blue Green 3127881,Adidas Climacool Unisex Black Olive Shoes Model:A125,Nike Lunar Hyperdunk X 2012 James White/Blue/Red Basketball Shoes 3128084,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Kobe 8 System Snake Grey-Green Basketball Shoes 3128217,Adidas Concord Round Unisex Silver White Shoes Model:A163,Nike Lebron 11 Black/Green/Pink Basketball Shoes 3128316,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Zoom Hyperfuse Low White/Black/Red Basketball Shoes 3128417,Adidas Crazycool Unisex Orange Red Shoes Model:A186,Nike Zoom Kobe V Basketball Shoes Clown 3128530,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Zoom Lebron 10(X) Black/Red/White Basketball Shoes 3128631,Adidas Concord Round Unisex Navy Jade Shoes Model:A170,Nike Mavrk Mid2 Black Red Mens Sneakers 3128779,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Dunk SB High yellow sky blue deep pink Mens Sneakers 3128869,Adidas Gazelle Unisex Grey White Pink Shoes Model:A250,Nike Free 4.0 V2 Mens Running Shoe Black Grey 3129053,.

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About this Special Report

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