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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Originals Superstar 2 Men's Black/Running White Nike USA TrainersAftertaste,Authentic & Low Price Puma Is Stratify White Item:200909,Adidas Originals ZX Flux Black Red Fire Retro 10 Mens 10.5 Nike USA TrainersWear-Resisting,.

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What, then, will be the features of this growing consumer market? A Authentic & Low Price Reebok All Day Walk Lp White Item:201027, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Converse Chuck Taylor All Star II Hi Shield Canvas Men White,Authentic & Low Price Reebok Active Sport 4.0 Black Item:201021,Nike Sportswear Air Max LD Zero Men Blue,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Sportswear Roshe One Men White,Authentic & Low Price Reebok Electrify Speed Black Item:201064,ASICS Tiger GEL-Lyte Runner Men Green,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Flex - 8" Training Shorts LO812061n,Authentic & Low Price Reebok Flying Sole Lp Navy Blue Item:201080,Men's Nike International Windrunner - Jacket WJ553523o,, argues the report,Men's Hurley Phantom Clemente - Boardshorts KP830603w,Authentic & Low Price Reebok Fast N Quick Lp Grey Item:201074,Men's Nike Air Pivot V3 - Shorts KK358945b,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike Dry Contour Men's Graphic - Running Tank VR132445n,Authentic & Low Price Salomon X-Wind Pro Yellow Item:201309,Men's NFL New England Patriots Game Jersey (Tom Brady) - Football Jersey IV971056q,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Nike Alpha Field General Elite Camo - Football Cleat OJ953764g,Authentic & Low Price Skechers Go Run Ultra R-Road Orange Item:201357,Men's Nike Air Berwuda - Shoe GO953472r,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Jordan Flow - Shoe OH794226f,Authentic & Low Price Skechers Liv White Item:201363,Men's NikeLab Air Force 1 Mid - Shoe NB679841e,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Nike Magista Obra SG-PRO - Soft-Ground Soccer Cleat GL532740g,Authentic & Low Price Skechers Go Run Ultra 2 Black Item:201354,Men's Nike Lunar Trout 2 - Baseball Cleat EU686788j,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Unisex LeBron 13 True - Adjustable Hat FT924676m,Authentic & Low Price Vans Brigata Blue Item:201455,Unisex Nike Legacy Vapor Swoosh Flex (NFL Texans) - Fitted Hat LU420039f,.

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About this Special Report

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