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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Designs Converse Chuck Taylor All Star - High-Top Trainers - Red M17v9476,Nike Golf Men Red/Gym Red/White/Black Model:791,Design Converse Chuck Taylor All Star - Trainers - Mouse/White/Black Y66b4659,.
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What, then, will be the features of this growing consumer market? A Nike Running Men Glass/Kumquat/Sea Glass Model:669, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Vans Ferris - Trainers - Black/White K14g2624 Loved Around,Jordan Shoes Men Black/Team Orange/Black Model:447,Vans Authentic Decon - Trainers - Silver/Black E70i1558 Wholesale price,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Force 1 Mens Blue White Shoes 3125508,Nike Soccer Men White Model:133,Nike Kids Air Jordan 4 White Black Orange Sneakers 3125605,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Hyperdunk XDR Blue/Black/Gold Basketball Shoes 3128137,Adidas Adizero Unisex Black Yellow Shoes Model:A83,Nike Kobe 8 System Snake Graffiti Basketball Shoes 3128216,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Nike LeBron 11 Blue/Green Basketball Shoes 3128318,Adidas Adizero Unisex White Light Olive Shoes Model:A70,Nike Zoom KD V Black/Orange Basketball Shoes 3128440,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
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